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Content Licensing

New Media: Streaming, TV & Movies

Entertainment properties distributed primarily through streaming services aren’t the biggest source for consumer products licensing—linear TV programs reign, for many reasons. But licensees are getting wise to the potential behind streaming. For one, technology can offer new ways to market and sell goods à la traditional TV shopping, albiet in less obstructive ways. For another, the growing diversity and quality of original programming means that there are a lot more entertainment properties that have the potential to be “the next big thing.” According to 2016 data collected by comScore, 53% of American wi-fi households use at least one over-the-top (OTT) streaming service, with Netflix present in 75% of those homes. YouTube’s reach is 53%, and is followed by Amazon (33%) and Hulu (17%). But as the research firm points out,… . . . read more

Business

Roundup: Business & Legal

Top business news impacting branding.

Featuring: WME | IMG (now Endeavor), Coach (now Tapestry), Authentic Brands Group, G-III and more…


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Entertainment/Character

New Content Generation & Experiential News

Where the new properties are coming from.

Featuring: Hasbro, Rainbow, Nickelodeon, DHX Media, FC Barcelona, and more…


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International

European Licensed Sales Up 1.8%; Western Europe Shines

The latest business and legal news to impact the licensing industry.

Featuring: Mattel, Illumination America, Spin Master, Alibaba, Hasbro, DC Comics, and more…


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Experiential

Roundup: Experiential Initiatives

The top experiential licensing initiatives—from theme parks to live shows to jerseys—announced this week.

Featuring: eOne, LEGO, Universal, Netflix, NBA, and more…


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Ecommerce

To Join, or Not to Join: Amazon’s Retail Takeover

While some brands are embracing the Amazon marketplace, others are waging war against the ecommerce giant. Brands must make a choice: deal with the black and/or grey markets, or else become part of the white market…

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Sports

Sports Up 4.3% in 2016 to Reach $15.4 Billion in Sales

For the third year in a row, sports is the second-strongest property type with 4.3% growth in 2016, according to TLL’s Annual Licensing Business Survey. Retail sales reached…


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Promotions

Roundup: Promotional Partnerships

See the latest in promotional partnerships

Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…


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Business

M&A & Partnerships

Business moves, merges, rebrandings, and new partnerships.

Featuring: CLC (now IMG College), The Company and Uncle Milton, Maurizio Distefano and Biplano, Tencent, JCPenney, NFLPA and more…


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Legal

Licensing Litigation

The good, the bad, and the weird concerning legal spats in the licensing industry.

Featuring: Disney, Iconix (versus New Era and its partners), an NBA prospect, Benihana, and more…


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