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Video Game Licensing: EA Sports Signs New Partnership With LaLiga

By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA… . . . read more

Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup

World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same… . . . read more

Virtual Land For Sale in Newly Unveiled Sports Metaverse

By Gary Symons TLL Editor in Chief If you’re in the market for a virtual football stadium, the Sports Metaverse will hold its first sale of virtual public lands, taking place July 14-15 on sportsmetaverse.co…. . . . read more

Collectibles Licensing; Hasbro Laces Up For NBA Partnership on Starting Lineup

The sports collectible brand Starting Lineup is back, thanks to a new partnership between Hasbro, the NBA, and the National Basketball Players Association. Launching this fall in partnership with Fanatics, the Starting Lineup brand will… . . . read more

Sports Licensing: Superclub and Bundesliga Launch New Board Game

Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on… . . . read more

Toy Branding: Meet Murph, Hasbro’s New NERF Mascot

By Allison Watkinson TLL Reporter Hasbro has revealed the NERF brand’s first official mascot, a playful and sporty character made entirely from NERF darts named Murph. Murph will be the central focus of a new… . . . read more

Motorsports Licensing: Monster Jam Launches Monster Truck Animated Series

By Allison Watkinson TLL Reporter Feld Entertainment has announced its new licensed animation project, Monster Jam Adventures: Animated Shorts, which will air on YouTube. Feld Entertainment is a global producer and presenter of live touring… . . . read more

Surge Brands Making Waves With Cigarette Boat Licensing Program

The renowned Cigarette Racing Team is looking for a surge in licensing deals, and has aptly chosen Surge Brands for the job. Surge Brands says it is partnering with the world’s top offshore racing organization,… . . . read more

EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’

By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA… . . . read more

NBA’s Latest NFT Offering Marred by Hackers

The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week,… . . . read more


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