FREE Report: Licensing in the Metaverse
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Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’

By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA… . . . read more

NBA’s Latest NFT Offering Marred by Hackers

The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week,… . . . read more

Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration

Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and… . . . read more

Sports Licensing: IMG Tagged To Rep Basketball World Cup

FIBA, the International Basketball Federation, has appointed IMG as global master licensee of the FIBA Basketball World Cup 2023. IMG is a global leader in sports, fashion, events and media. IMG also specializes in licensing,… . . . read more

Sports Licensing: Fanatics Gets In The Ring With WWE

Sports collectible giant Fanatics has entered into a long-term, multi-channel licensing deal with WWE. The deal will provide the world’s premier wrestling federation with a wide variety of opportunities across all of Fanatics’ platforms. WWE… . . . read more

Sports Illustrated Partners With OneOf For NFT Collection

By Allison Watkinson TLL Reporter OneOf, an NFT platform for music and sports, has officially launched the Legends of the Gridiron NFT collection in partnership with Sports Illustrated. The licensed NFT collection is available for… . . . read more

Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France

Poetic Brands has signed a deal with the Tour de France to design a wide range of men’s and women’s apparel, based on the 119 year-old cycling race. The new collection will comprise of T-shirts,… . . . read more

Celebrity Licensing: David Beckham Joins New Team In Deal With Authentic Brands

By Gary Symons TLL Editor in Chief The star athlete turned entrepreneur David Beckham has signed a strategic partnership with licensing juggernaut Authentic Brands Group. ABG is now a co-owner of the Beckham brand, and… . . . read more

Sports Licensing: Streaming TV Wins Gold At The Olympics

By Gary Symons TLL Editor in Chief Streaming services have emerged as the clear winner in the Olympic competition for viewers. With figures out in both the US and Canada, networks covering the 2022 Winter… . . . read more

Collegiate Sports Management Inks Sports Licensing Deal With BrandR

By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel… . . . read more