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Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers

Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that’s… . . . read more

Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments

Companies interested in a license for the Union of European Football Associations can complete an RFP submission (Request for Proposals) by Nov. 26. UEFA has announced it is inviting interested parties to make proposals for… . . . read more

Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China

FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the  international governing body of association football—will cover the long-term licensing… . . . read more

Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing 

The NFL Players Association has unveiled a new program to address the diversity gap in the licensing industry. The program is a new business accelerator called DRIVEN that is geared toward greater inclusion of diverse… . . . read more

Brevettar Unveils Sports Licensing Agreement with FOCO

The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the… . . . read more

Lululemon Named Olympic Outfitter For Team Canada

The Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) today announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada. Beginning with the Olympic and Paralympic Winter Games in 2022,… . . . read more

Xbox Named Gaming Partner For English Football Teams

The Microsoft-owned Xbox gaming platform has been named the official partner of England’s national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as… . . . read more

ESPN In Talks For $3 Billion Sports Betting Deal

The Disney-owned sports broadcaster ESPN is looking at licensing its brand to major sports betting companies, with a price tag of at least $3 billion. According to a report in the Wall Street Journal, ESPN… . . . read more

Brevettar Announces Superstar Agreement With Trends International

The sports licensing agency Brevettar, says it’s signed a multi-year agreement with Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers and social stationery products. Through the new deal, Trends will offer… . . . read more

Topps Loses MLB License To Fanatics

By Gary Symons TLL Editor in Chief In a major upset, Major League Baseball has dropped Topps from its trading card roster, and has given the lucrative licensing agreement to sports merchandise giant Fanatics. The… . . . read more


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