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Sports

Russell Wilson Tops NFL Jersey Sales

Seattle Seahawk QB Russell Wilson was the top selling NFL jersey for fiscal year 2015, according to NFL Players Inc. (NFLPI). Not surprisingly, all 5 of the top sellers were…

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Sports

LeBron Tops NBA Jersey Sales

LeBron James of the Cleveland Cavaliers led the list of top-selling NBA player jerseys for the sixth time, according to the league. The rankings are based on overall retail sales on NBAStore.com since the beginning of the 2014-15 season. James was followed in the Top 5 by…

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Licensing Campaign to Back Soccer’s Copa America Centennial

The producer of the Copa America soccer tournament is looking to licensing to help build awareness for the tournament’s 2016 centennial. WeMatch, the partnership that holds the commercial rights to Copa America, will work with… . . . read more

Sports

MLB & Majestic Re-up

Continuing a partnership that started in 1982, Majestic Athletic will remain the uniform licensee of Major League Baseball Properties through 2019 with exclusive rights to design, produce and distribute on-field uniforms, authentic collection apparel, replica jerseys and other men’s and women’s fan apparel for all 30 MLB teams…

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Sports

Adidas to Give Up NBA Sponsorship

After 11 years of being the official apparel sponsor of the NBA, Adidas announced that it will not seek to renew its status after the 2016–2017 season. According to several reports, the announcement came about a week after the League told Adidas that it would open the bidding to other brands like Nike and Under Armour. Result:…

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Bugs Back in Jordan’s Court

Nike’s Jordan Brand and Looney Tunes licensor Warner Bros. Consumer Products are poised to relaunch the iconic Hare Jordan campaign for the Air Jordan franchise’s 30th anniversary. Hare Jordan products will start hitting retail in the spring…

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Women’s Sports Apparel

A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear

Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel…

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Sports-based Merchandise

Hornets’ Slam Dunk

With the NBA team’s return to its original Hornets name—and return to Charlotte following a 12 year run as the New Orleans Bobcats—retail sales of licensed merchandise for the team are up 77% so far this year over last, the team’s Peter Guelli tells The New York Times

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