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The Top 50 NFL Player Sales List

It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month’s quarterly sales rankings features a mix of new and familiar faces, including perennial best-selling players, rising new veterans, and exciting rookies making their debut heading into the 2021-22 season. Main Takeaways: 10 new players appear in the quarterly sales rankings; Tom Brady and Patrick Mahomes continue to dominate, placing 1 & 2; Retail sales based on player licensing continues its momentum, following a record sales year in 2020. The NFL Players Association says its first list for 2021 is based… . . . read more

Panini and OneTeam To Include NCAA Athletes On Trading Cards

By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has signed an “exclusive landmark agreement” with OneTeam Partners. The deal gives Panini the right to produce and sell college sports trading cards for any athlete who opts in to OneTeam’s College Athlete Group Licensing Program. Panini, one of the world’s largest trading card and collectible companies, says it plans to produce new product lines for college football, basketball, baseball, and also for Olympic… . . . read more

NCAA’s New Rule Creating Student Millionaires

By Gary Symons TLL Editor in Chief Anyone involved in collegiate sport knew immediately that the NCAA’s policy change regarding Name, Image and Likeness endorsements was a big deal. For the first time, the NCAA will now allow athletes to earn money from their involvement in collegiate sports, and this week the case of Alabama Crimson Tide quarterback Bryce Young has shown just how powerful this change will be for student athletes. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just hours before new laws or executive orders were to be handed down in more than a… . . . read more

First Group Licensing Program For NCAA Athletes Launched At UNC

By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and somewhat controversial, decision by the NCAA to allow student athletes to profit from their name, image and likeness. For more detailed information, click on the link below: NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness TBG says the university’s innovative initiative extends new opportunities for all Tar Heels players to profit from using their NIL (name, image and likeness) and builds on the early success of Carolina’s Alumni Group Rights program, which launched in April. This new program invites all of UNC’s current student-athletes to join a voluntary group licensing program, which… . . . read more

Authentic Brands Group Files For $10 Billion IPO

Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, required by the New York Stock Exchange, and will probably change prior to the IPO. ABG was founded in 2010 by Jamie Salter, and has grown rapidly to become a behemoth in the global branding and licensing industry. The company now has a portfolio of more than 30 top apparel, sports, and celebrity brands that jointly generate more than $14 billion in retail sales. The… . . . read more

Brevettar: A New Player In Global Sports Licensing

A new player hit the field in the lucrative world of sports licensing, as Brevettar announced July 7 the launch of its full-service licensing agency. The new company describes its mission as maximizing revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. As the exclusive licensing agent for Upper Deck, the worldwide leader in authentic sports and entertainment memorabilia and premium collectibles, Brevettar already provides collectible merchandise opportunities for some of the world’s most popular athletes, brands and intellectual properties. “Brevettar creates one-of-a-kind merchandise for brands interested in expanding their brand portfolio through authentic autographed and/or licensed collectibles,” the company said in a statement. “To deliver, Brevettar brought on industry veteran Stu Crystal as General Manager. Crystal brings years of experience in marketing, merchandising, and consumer products to the company…. . . . read more

NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness

For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just hours before new laws or executive orders were to be handed down in more than a dozen states. Those legislative efforts would have had the same effect, so the NCAA rule change is essentially a case of ‘if you can’t beat ’em, join ’em’. The new policy will remain in place until federal legislation or new NCAA rules are adopted. “This is an important day for college athletes since they… . . . read more

NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch

Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football.  Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro, faster and farther than ever before! Spin Master says kids and adults alike will be able to “go long … really long … because  the innovative design of this toy football creates aerodynamic lift in the air, resulting in throws traveling up to 100 yards, the entire length of a football field! Outfitted with a custom calibration ring that increases the spin rate to improve distance, the Sonic Fin Football adjusts for both right- and left-handed throwers and creates a cool sonic sound when whizzing through the air, adding to the fun.  QB Russell Wilson Says Sonic… . . . read more

Formula 1 Extends Fanatics Deal Following 40% Surge in Sales

By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn’t hurt when one of your biggest customers extends your contract after an impressive boost in sales. That’s what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by 40%. “Formula 1 is delighted to announce that Fanatics, the global leader in licensed sports merchandise, will become the sport’s exclusive merchandise retail partner at Grand Prix weekends and online from the 2018 season onwards,” the organization said in a statement. “With the announcement of this partnership, F1 seeks to make a significant step change forward in the growth of its consumer products licensing division, as well as to create… . . . read more

Fabletics Partners With Tough Mudder

The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven’t seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just get into the best shape of their lives. Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. Craft Sportswear in April entered into a multi-year global partnership to become its Official Performance Apparel and Footwear of the series. Previously, Merrell was its footwear sponsor, and Alanic was its apparel partner. As part of the strategic partnership through 2022, Fabletics will offer its activewear to the more… . . . read more


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