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Spin Master Goes Full Throttle With Supercross Toy Line

Spin Master Corp. has partnered with Feld Entertainment to get its motor runnin’ with a multiyear, global master toy license for the Supercross off-road motorcycle racing series. Created with Spin Master’s innovative toy designs, the companies say the first wave of Supercross toys will deliver greater authenticity for kids, collectors and fans of the racing brand. Feld Entertainment is a worldwide leader in producing and presenting live touring family entertainment experiences. Feld events or experiences include Monster Jam, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, Jurassic World Live Tour and DreamWorks Trolls The Experience. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. The collection launches with two main branches of product…. . . . read more

Fanatics & Lids Reach Long-Term Deal With BNED

The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes & Noble parent company. Fanatics will offer BNED campus stores an expanded product selection and a direct-to-consumer platform. Fanatics’ partly-owned Lids will also provide BNED trend and sales performance data on licensees, product styles and design treatments from more than 1,200 Lids stores. As well, Fanatics and Lids will jointly make a $15 million strategic equity investment in BNED and receive 2.3 million shares of BNED in exchange, representing a share price of $6.50 per share. BNED expects to use these proceeds for its strategic growth initiatives. BNED is a college retailer that was spun off from bookseller… . . . read more

Bruce Lee and Me: Apparel that Honors the Past While Making a Better Future

Guest Column by Kareem Abdul-Jabbar Aristotle said that a friend is a single soul dwelling in two bodies. Bruce Lee and I were friends like that but, man, our two bodies couldn’t have been more different. Bruce was a 5’8” Chinese-American martial artist and I was a 7’2” African-American basketball player. There were other differences: he was raised in Hong Kong, I was raised in New York City. He was outgoing, charismatic, a born performer. I was shy, quiet, bookish. Our contact point was a shared love of martial arts, but we soon found more common ground in our mutual interest in music, books, movies, history, and philosophy. Our many late-night discussions revealed another, more fundamental similarity: we both came from marginalized people and shared a passion to do everything… . . . read more

Logo Brands Hits a Homer With MLB Agreement

Logo Brands, Inc. has entered into a new licensing agreement with Major League Baseball, granting the company rights to manufacture, produce and distribute MLB-branded throws, pillows and coozies to all retail channels. Logo Brands will make MLB merchandise available through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics and many other major retail outlets, as well as the Logo Brands online store. Logo Brands will begin shipping MLB coozies immediately and throws and pillows starting Jan. 1, 2021. “This is the last piece of a very big puzzle that took years to complete,” said Jason Potts, vice president of business development at Logo Brands. “Logo Brands is now one of only two companies with rights to manufacture throws and pillows for all professional sports leagues and all colleges.” The… . . . read more

Casetify Kicks-Off Bruce Lee Collaboration

Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The new collection spans an wide ranging lineup of tech accessories and limited-edition lifestyle products commemorating what would have been Lee’s 80th birthday. In the Bruce Lee x Casetify collection, Casetify introduces Lee-inspired motifs and licensed artwork to the brand’s signature accessories. Custom elements invite consumers to add their names to two best-selling iPhone cases, including a VHS tape-inspired Impact Case and a reflective Mirror Case with a “shattered glass” effect, resulting from Lee’s powerful kick. More designs round out the collection, paying homage to Lee’s legacy, including vegan leather iPhone cases inspired by the martial arts star’s iconic black and yellow tracksuit, and protective accessories featuring his action shots… . . . read more

Jordan Brand Partners With UCLA

UCLA Athletics has announced a six-year agreement with NIKE, Inc. to make Nike and Jordan Brand the Bruins’ official athletic footwear, apparel and equipment provider beginning July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA Director of Athletics Martin Jarmond. “Going into this process, our top priority was to secure the best quality and most innovative product to help our student-athletes and coaches compete for championships.” Extending across the university’s athletic department, the agreement comprises all 25 of UCLA’s varsity sports teams. NIKE, Inc. will supply each with uniforms, apparel and equipment, with Jordan Brand outfitting the football and men and women’s basketball programs. With this agreement,… . . . read more

Fanatics Acquires WinCraft as Founder Retires

Sports licensing giant Fanatics has acquired WinCraft, the industry’s largest hard goods licensee, after the recent news its chairman Dick Pope is retiring from the company he founded in 1961. The deal would provide Fanatics an even larger footprint in the sports merchandise sector and increases its presence in the hard goods side of the business. The purchase includes WinCraft’s warehouse and manufacturing facilities, more than 700 consenting rights deals with colleges and professional sports leagues, and WinCraft’s lucrative agreement with the Olympics. WinCraft is currently earning an estimated $100 million annually. The deal follows the recent acquisition of Top of the World (TOW) in September, which is a sports headwear company focusing on the collegiate market. TOW was facing liquidation at the time, but WinCraft has historically been profitable,… . . . read more

British & Irish Lions Partner with Titleist

Renowned rugby squad the British & Irish Lions have reached a licensing agreement with golf industry giant Titleist, in advance of their upcoming 2021 matchup against the world champion Springboks from South Africa. World-renowned as a performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and dedicated golfers worldwide, Titleist will offer a range of high-specification, Lions-branded accessories including golf balls, golf bags and golf club head covers, as well as gloves and towels. The Dec. 4 announcement comes amid intense interest in the coming Lion’s summer tour. Despite the COVID-19 pandemic travel agents have seen record numbers of travel packages and tickets sold to supporters of both the Lions and the Springboks. The match has sparked a slate of commercial partnerships recently being announced including… . . . read more

Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation

Toy and kids branding giant Hasbro has formed a multi-territory agreement that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will feature 12 World Taekwondo top athletes. The campaign aims to combine the global appeal of the popular animated series with the fun and accessibility of taekwondo to encourage children to take part in the sport. The WTF promotes a version of Taekwondo that is featured as an Olympic event and is among the most popular martial arts in the world. A unique digital tutorial series and interactive website have been created to help young fans of World Taekwondo and PJ… . . . read more

BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour

BSN Sports this week announced a new partnership with The Scout Hub in conjunction with its long-standing brand partner Under Armour. Through this partnership, baseball and softball organizations utilizing The Scout Hub will benefit from team apparel and equipment discounts, as well as dedicated product selection serviced by BSN SPORTS. The Scout Hub provides professional athlete development tools through their impressive team of professional baseball and softball advisory members who, collectively, possess more than 200 years of experience as collegiate and major league coaches, players, and scouts. By providing athletes the unique opportunity to have their game evaluated by renowned industry experts, The Scout Hub aims to revolutionize scouting and player development by infusing standard practices with new performance analytics platforms for the youth baseball and softball markets. “BSN SPORTS… . . . read more


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