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NHL To Allow Sponsor Patches On Jerseys

The world’s fastest sport may become the world’s fastest billboard, as the National Hockey League is looking to boost its sponsorship revenue by allowing sponsorship patches on team jerseys, starting in 2022. The Associated Press broke… . . . read more

Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid

It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga’Quincy McKinstry, better… . . . read more

Hoonigan Racing Brand Adds New Licensees

The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more

The Top 50 NFL Player Sales List

It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top… . . . read more

Panini and OneTeam To Include NCAA Athletes On Trading Cards

By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring… . . . read more

NCAA’s New Rule Creating Student Millionaires

By Gary Symons TLL Editor in Chief Anyone involved in collegiate sport knew immediately that the NCAA’s policy change regarding Name, Image and Likeness endorsements was a big deal. For the first time, the NCAA… . . . read more

First Group Licensing Program For NCAA Athletes Launched At UNC

By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and… . . . read more

Authentic Brands Group Files For $10 Billion IPO

Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers… . . . read more

Brevettar: A New Player In Global Sports Licensing

A new player hit the field in the lucrative world of sports licensing, as Brevettar announced July 7 the launch of its full-service licensing agency. The new company describes its mission as maximizing revenue by… . . . read more

NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness

For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money… . . . read more


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