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Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA

By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where… . . . read more

Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie

By Allison Watkinson TLL Reporter The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid’s series Dino Ranch The upcoming product range will feature the Big… . . . read more

Hit Series Gigantosaurus Appoints Master Toy Maker

By Allison Watkinson TLL Reporter Cyber Group Studios has hired the boutique toy company United Smile as the new worldwide master toy licensee for its CGI-animated series, Gigantosaurus. In its new position, United Smile will… . . . read more

Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime

Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set… . . . read more

Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection

By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more

Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction

Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn… . . . read more

Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging

Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100%… . . . read more

Web 3: LEGO Going From Bricks to Bytes With Digital Transition

The LEGO Group has opened a new digital office in Copenhagen to support its long-term digital ambitions in the metaverse. The office, one of four digital workspaces around the world, will be a base for… . . . read more

TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf

Multi-brand toy company TCG Toys is bringing back the licensed 1990s heritage toy line, Bend-Ems, through a slate of licensing agreements. Bend-Ems are action figures with bendable arms and legs. The soft rubber-like exterior and… . . . read more

Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging

By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S…. . . . read more


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