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Amazon Unveils Top Toy List For Xmas 2021

By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you’re naughty or nice. Amazon says… . . . read more

National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’

By Gary Symons TLL Editor in Chief The Strong National Museum of Play announced Thursday the 12 finalists for induction into the National Toy Hall of Fame. Weirdly, the list of top toys includes sand…. . . . read more

CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed

The Moonbug Entertainment property CoComelon rode its soaring international popularity to a first place finish this week, named as the Top Licensed Toys or Games Range. Top Toy is always a hotly contested category in… . . . read more

PlayMonster Working With Hasbro On Playskool Brands

PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and… . . . read more

How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing

By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that… . . . read more

Kindi Kids And DNC Making Meal Times Fun

Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll… . . . read more

Gabrielle Sims to Head Hasbro’s Softlines Division in UK

Veteran licensing executive Gabrielle Sims will head the softlines business for Hasbro’s consumer products division in the UK, the company says. “We have big growth plans for our UK business and are thrilled to be… . . . read more

Hot Wheels Monster Trucks Go Live

Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with… . . . read more

Disney Builds Back Better With Q3 Earnings Report

The world’s largest entertainment and licensing conglomerate showed this week it’s coming back strong from the pandemic, posting solid revenue numbers and exceeding expectations for its new streaming services. Disney reported fiscal third-quarter results Thursday that… . . . read more

Hasbro Hits Home Run For Q2 Revenue

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company’s stock soaring. “Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last… . . . read more


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