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Hasbro Hits Home Run For Q2 Revenue

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company’s stock soaring. “Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019,” said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since Hasbro restructured the company to streamline its various reporting segments. Pretty much all of Hasbro’s divisions were firing on all cylinders over the quarter, but revenue growth was again led by the Wizards of the Coast segment, which includes Magic: The Gathering and Dungeons & Dragons. “Wizards continued to generate outstanding results behind a compelling analog and digital release schedule for Magic: The Gathering,” said Goldner. “Consumer products revenue increased as demand… . . . read more

Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team

Veteran Hasbro executive Kim Boyd has been chosen to lead the company’s new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective immediately, Boyd will be responsible for driving Hasbro’s brands “cohesively, consistently and globally with consumer-led innovation.” Working across the company’s brand driven toy and game franchises, and in partnership with eOne and Wizards of the Coast, Boyd is now responsible for spearheading global commercial and consumer alignments to stay ahead in an increasingly borderless world. Boyd will be based in Hasbro’s Pawtucket headquarters. She reports to Eric Nyman,… . . . read more

Moose Toys & Akedo Launch Collab on New Akedo Toy Line

Moose Toys Is Delivering A Knockout Punch With Akedo Warriors  Moose Toys is partnering with WildBrain CPLG and Nickelodeon for a multi-faceted launch of its new toy line, Akedo: Ultimate Arcade Warriors. The micro battling figures pack a punch with their individual battle styles and an array of attached aspirational, powerful and sometimes unconventional weapons and accessories, including ninjas with swords, a teddy bear with a chainsaw and a big baby ruling with his gavel. Action-packed gameplay is created by figures that are attached to iconic individual coin bases that are reminiscent of arcade play. Using the included controller, figures deliver a unique split strike action that literally splits the other Akedo figure in half. Players’ skill and strategy increase as they move through the collection of 39 warriors, including… . . . read more

Invisibobble Teams With Crayola For Hair Accessories

The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes up the invisibobble DNA is now being paired with Crayola’s nostalgic and colorful feel in the new limited edition launch.  Inspired by the crayon design and colors, the invisibobble product design team worked with Crayola to incorporate these elements into the products and packaging, for a complete co-branded experience. The initial invisibobble x Crayola collection features a KIDS 10-piece multipack and 5-piece multipack in the Original Traceless Hair Ring design, and a KIDS 2-piece set in the Sprunchie design. This ongoing partnership falls in line with invisibobbles’ focus on expanding their business in the kids’… . . . read more

Pokemon GO Developer Releasing Radical Transformers Game

Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar to the concept behind Pokemon GO, in which Pokemon ‘trainers’ could find and capture wild Pokemon, and indulge in epic boss battles in real-life locations. John Hanke, CEO of Niantic, says the story concept behind Transformers is also ideal for a mobile AR treatment, and he expects there will soon be millions of fans prowling the world, pitting their robots against the competition. “Transformers is the perfect franchise for AR…. . . . read more

Wham-O Gets Into Board Games in Deal With Winning Moves Games

Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games. Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, and many more family favorites. “Winning Moves Games USA is proud to announce it has signed a licensing agreement with Anjar and Wham-O to bring back the classic versions of Frisbee, Super Ball, Hacky Sack, Trac Ball and many other classic Wham-O toys,” said Philip Orbanes Jr., President of Winning Moves. “For more than 25 years Winning Moves Games USA has built a positive reputation as a… . . . read more

NPD Says Toy Sales Soared 27% In Year-To-Date

U.S. toy industry dollar sales increased +27% or +$1.5B between January and April 2021, according to The NPD Group, one of the leading research groups for consumer products and behavior. NPD analysts say both unit sales and average selling price (ASP) increased during the period, up +17% and +9% respectively. Ten of the eleven supercategories tracked by NPD posted double-digit dollar growth versus 2020. Furthermore, all supercategories posted a positive 2-year compound annual growth rate (CAGR) with seven supercategories showing double digit growth rates vs. 2019. After experiencing a dollar gain of $324 million, Outdoor & Sports Toys continues to be the largest supercategory with $1.6 billion in sales while Plush had the fastest dollar growth vs. 2020 at +44%. “As we lap the lockdowns of 2020, the supercategories that had… . . . read more

Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers

Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands. Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, resources, and the natural beauty of our world. Hilary Chernissand and Sara Jane Sluke, who were key writers in the first two seasons, will become head writers of season three. multiple Emmy Award-winning director Michael Maliani directs the series, and Genius Brands’ chairman & CEO and multiple Emmy Award-winning producer, Andy Heyward, serves as executive producer. Genius and Never Wrong jointly announced this week the appointment  of Never Wrong Toys as global master… . . . read more

Dogs Rejoice As Wham-O Releases Line of Pet Toys

The Licensing Letter doesn’t have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for dogs? Jazwares, a global leader in toys and licensing, gave dogs and cats everywhere cause for celebration this week, announcing they have entered into a long-term deal with Anjar & Becker Associates and Wham-O to produce an all-new line of pet toys. Scheduled to be available online and at brick-and-mortar retailers in North America in fall 2022, this new line marks Jazwares first entry into the Pet Toy category as the Wham-O products join upcoming pet costumes in building out the company’s pet product offerings. “Wham-O toys have been at the center of active play for families… . . . read more

Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction

Hasbro and Partner Gamepath Say Immersive Monopoly Game Coming to London This Summer Hasbro is pulling out all the stops on its latest foray into the entertainment industry, partnering with Gamepath to create an immersive, life-sized version of Monopoly scheduled to debut in London on Aug. 14. Gamepath is a division of the UK-based Selladoor Worldwide production company, responsible for producing high-end theater productions in London and around the world. “We are thrilled to be working with our best-in-class partners at Gamepath,” said Matt Proulx, vice president, Location Based Experiences at Hasbro. “Given its track record creating world class live performances, we believe that combining their skills along with our beloved Monopoly brand will create an exceptional, one-of-a-kind experience that truly brings the Monopoly game to life in a way… . . . read more


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