Sports lifestyle brands Adidas, Crossfit, Reebok, Nike, and Under Armour made news this week; plus, a look back on TRU and eOne wins in China…
Food/beverage
Specialty Food in 2018: Tea, Tacos & Tang
July 9, 2018
This week, NYC welcomed another edition of the Summer Fancy Food Show, host of the $140 billion-plus specialty food & beverage industry…
Business
M&A & Restructuring
May 11, 2018
The latest in M&A and other restructuring efforts.
Featuring: TRU, Gibson, Newell, NASCAR, Asmodee, and more…
Experiential
Experiential: Live Shows, Tech & Film
May 7, 2018
New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…
Trademarks/Brands
Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead
November 10, 2017
Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
Retail
Mass Channels Lead Corporate TM/Brand-based Licensed Sales
November 10, 2017
Discounters commanded a 36% share of all trademark/brand-based licensed goods sold in 2016, followed by supermarkets/grocery stores (28%) and dealers, wholesalers, and distributors (12%). The biggest…
LICENSED HOME
Licensed Home-related Goods Up 3.4% WW in 2016
November 6, 2017
Retail sales of licensed home furnishings, housewares, and domestics grew by 3.4% globally. In the U.S./Canada…
Food/Beverage
Spotlight: K-Food in America
September 8, 2017
While Korean food (K-food) is just a small part of the speciality foods industry, it’s the touchpoint for many questions about branding…
Ecommerce
To Join, or Not to Join: Amazon’s Retail Takeover
August 4, 2017
While some brands are embracing the Amazon marketplace, others are waging war against the ecommerce giant. Brands must make a choice: deal with the black and/or grey markets, or else become part of the white market…
Promotions
Roundup: Promotional Partnerships
July 28, 2017
See the latest in promotional partnerships
Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…