While some brands are embracing the Amazon marketplace, others are waging war against the ecommerce giant. Brands must make a choice: deal with the black and/or grey markets, or else become part of the white market…
Promotions
Roundup: Promotional Partnerships
July 28, 2017
See the latest in promotional partnerships
Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…
Food/Beverage
What’s So Special About Food?
July 7, 2017
The specialty food industry is worth an estimated $126 billion in the U.S., and represents one of the hottest growth areas for licensing. TLL visited the Summer Fancy Food Show for more…
Experiential
Experiential Roundup
June 26, 2017
See the latest in experiential licensing initiatives worldwide:
Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…
Business
M&A & Legal
June 12, 2017
Business moves, merges, rebrandings, and lawsuits.
Featuring: Joester Loria, Nickelodeon, Hearst, Licensing Matters, Jelly Belly, and more…
Food and Beverages
Snacking on Branding
June 5, 2017
Shopkins opens a pop-up shop in NYC; Ferrero builds its brand portfolio, Transformers take the cake, and more…
Business
M&A & Partnerships
May 19, 2017
Business moves, merges, rebrandings, and new partnerships.
Featuring: CLC (now IMG College), The Company and Uncle Milton, Maurizio Distefano and Biplano, Tencent, JCPenney, NFLPA and more…
Legal
Licensing Litigation
May 5, 2017
The good, the bad, and the weird concerning legal spats in the licensing industry.
Featuring: Disney, Iconix (versus New Era and its partners), an NBA prospect, Benihana, and more…
TLL’s Guide to Trademark/Brand-based Properties
May 1, 2017
The range of corporate brands with licensing programs is enormous. We break out some of the larger sub-groups, including automotive/vehicle, food/beverage, restaurants, sporting goods, hardware/appliance/tool, home-related, electronics/technology, and electronic media…
Health & Beauty
L’Oreal Ranks as Top Beauty Company of 2016
April 14, 2017
The top beauty company reached $28.60 billion in worldwide sales. Unilever was No. 2, while Proctor & Gamble slid in at No. 3 despite a drop in sales. In contrast, retail sales of licensed HBA products…