By Allison Watkinson TLL Reporter World of Coffee has introduced an officially licensed 'I LOVE NY' coffee collection in partnership with the NY Department of Economic Development. The first licensed product to debut features a proprietary blend of ground, medium-roast coffee that is crafted with 100% Arabica beans. Following the medium roast offering, World of … [Read more...] about World of Coffee Launches Licensed Blend for I Love NY
Trademarks/Brands
Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
By Allison Watkinson TLL Reporter Point Reyes Farmstead has partnered with Golden State Cider for a collaborative retail campaign called Ciders & Sliders. The Ciders & Sliders campaign includes a wide variety of activations like in-store retail promotions, live experiences, digital content, sweepstakes, chef-created recipes and more. Taking place throughout … [Read more...] about Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
Bulldog Named Pinch of Nom’s Licensing Agent
By Allison Watkinson TLL Reporter The Bulldog Licensing agency has been appointed to manage Pinch of Nom's licensing program in the UK and Ireland. Pinch of Nom (PON) is a healthy eating blog and recipe brand that was launched in 2016 by Kate and Kay Allinson. The UK-based culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Bulldog Named Pinch of Nom’s Licensing Agent
Albanese World’s Best Names Surge Brands as Licensing Agent
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Albanese Confectionery Group to serve as the global licensing agent for their Albanese World’s Best candy brand. Through the exclusive representation partnership, Surge Brands is developing a licensing program that is designed to expand Albanese World’s Best into new categories and retail markets … [Read more...] about Albanese World’s Best Names Surge Brands as Licensing Agent
Big League Chew Swings for the Fences with IMG Licensing
By Allison Watkinson TLL Reporter Big League Chew has signed a multi-year agreement with IMG Licensing that names the agency as its exclusive global licensing representative. Under the terms of the agreement, IMG Licensing will work to expand the brand across the globe with new licensed products and experiences. The agency will use the chewing gum brand's … [Read more...] about Big League Chew Swings for the Fences with IMG Licensing
Jones Soda and Crayola Launch Co-Branded Craft Beverages
By Allison Watkinson TLL Reporter Jones Soda has signed an agreement with Crayola to create a co-branded soda collection inspired by the brand's limited-edition retired crayon pack. Offered in custom packaging that looks like a Crayola crayon box, the licensed 12-pack features six different flavors of Jones' vibrantly colored craft sodas. Each flavor included in the … [Read more...] about Jones Soda and Crayola Launch Co-Branded Craft Beverages
VW and Beanstalk Shift into High Gear with Video Game Deal
TLL Staff Buckle up, gamers: Volkswagen is steering into the fast lane of interactive entertainment with the help of Beanstalk, a leading brand licensing agency. The global agency has been named the automaker’s exclusive global licensing partner for video games. The collaboration intends to supercharge Volkswagen’s digital presence by expanding its lineup of new and classic … [Read more...] about VW and Beanstalk Shift into High Gear with Video Game Deal
Sour Punch and FunPops Launch Icy Licensing Collaboration
By Allison Watkinson TLL Reporter Alamance Foods and American Licorice Company have launched a partnership to develop FunPops treats with licensed flavors from Sour Punch candy. Scheduled to debut this summer, the first products offered in the co-branded FunPops line will feature Sour Punch flavors like Tropical Citrus Surf, Kiwi Lagoon and Peachy Paradise. The licensed … [Read more...] about Sour Punch and FunPops Launch Icy Licensing Collaboration
Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
By Allison Watkinson TLL Reporter Kellanova is continuing its licensing partnership with the Golden West Food Group (GWFG) for a new Pop-Tarts ice cream collection. “We’re incredibly proud of our continued collaboration with Golden West Food Group,” said Kellanova senior director, David Lee. "These new launches are a fun and flavorful celebration of our brands, and … [Read more...] about Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
International Delight Rolls Out Cinnabon Iced Coffee
By Allison Watkinson TLL Reporter International Delight has launched a partnership with Cinnabon for a licensed iced coffee flavor and sweepstakes promotion. Developed as the newest addition to International Delight's iced coffee collection, the beverage is sold as a 16 oz ready-to-drink can that is flavored to taste like Cinnabon's classic cinnamon buns with cream … [Read more...] about International Delight Rolls Out Cinnabon Iced Coffee