The Licensing Letter

Trademarks/Brands

How A Focus on Food Made Broad Street a Top 20 Agency

By Gary Symons TLL Editor in Chief Anyone in the world of food licensing should know Broad Street Licensing Group. They are, after all, one of the top 20 licensing agencies in the world, and in the top two in the area of food and beverage licensing. Last year, for example, Broad Street put together licensing deals that generated well over a billion dollars in retail … [Read more...] about How A Focus on Food Made Broad Street a Top 20 Agency

Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth

By Gary Symons TLL Editor in Chief Hormel Foods have created a new line of peanut butter flavored snacks based on Girl Scout cookies. The makers of Skippy peanut butter have created three new variations of its P.B. Bites, all featuring flavors inspired by the Girl Scout Cookies. The deal was brokered by Earthbound Brands, the licensing agency for Girl Scouts of the … [Read more...] about Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth

JPatton: The Company That Fiercely Protects Your Brand

Leader in Brand Protection Showing Off New Licensing Management System at BLE By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz (at right in above photo, with VP Pete Reyes) of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand

Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright

By Gary Symons TLL Editor in Chief The company that turns tea into an art form, Tea Forté, has released a collection in partnership with The Frank Lloyd Wright Foundation. Frank Lloyd Wright, of course, is among the most celebrated architects and designers of all time, and the new collection is being unveiled as an exclusive collaboration celebrating design, … [Read more...] about Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright

Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products

By Allison WatkinsonTLL ReporterEastman Kodak Company has granted GDB International the exclusive licensing rights to create a collection of Kodak branded architectural paint products. Under the terms of the agreement, GDB International will be responsible for manufacturing and marketing an extensive range of licensed Kodak Paints and Coatings. “We are excited to engage with … [Read more...] about Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products

Spirit Halloween Goes Beyond ‘Pumpkin Spice’ With Kung Fu Tea Collab

By Gary Symons TLL Editor in Chief Perhaps its part of the Ryan Reynolds-fueled pumpkin spice backlash, but whatever the reason, Spirit Halloween has opted to release a much more terrifying beverage costume for the upcoming spooky season.  Spirit Halloween and Kung Fu Tea are joining forces to serve up new treats for fans, and there's no pumpkin spice in sight. The deal … [Read more...] about Spirit Halloween Goes Beyond ‘Pumpkin Spice’ With Kung Fu Tea Collab

Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn!

The new light and crispy snack is currently available in two great flavors: Hostess Twinkies and Hostess Ding Dongs Evergreen Licensing announced today the company has added the iconic Hostess Twinkies and Hostess Ding Dongs brands, from Hostess Brands Inc. to its lineup in the fast-growing licensed popcorn category. “We are very proud to work with the Hostess Brands … [Read more...] about Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn!

Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal

By Allison Watkinson TLL Reporter Toikido has entered a licensing partnership with Chuck E. Cheese for an in-store and online promotional campaign focused on the Piñata Smashlings Roblox game. The new collaboration will enable players of the Piñata Smashlings Roblox game to engage with licensed Chuck E. Cheese characters as in-game Smashlings. This licensing … [Read more...] about Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal

Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI

By Gary Symons TLL Editor in Chief Welcome to the future, where your next frosty beverage was designed by an advanced, artificial intelligence bot. Soda giant Coca-Cola is making that future today, as it invites fans to try out their new AI-created beverage "to imagine what the future tastes and feels like. Coca-Cola Y3000 Zero Sugar is a new drink created by the Coca-Cola … [Read more...] about Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI

Breaking News: J.M. Smucker Co. to Acquire Hostess Brands

By Gary Symons TLL Editor in Chief The J. M. Smucker Co. (NYSE: SJM) announced today the signing of a definitive agreement to acquire Hostess Brands, Inc. (NASDAQ: TWNK) in a $5.6 billion transaction. The planned acquisition marks a major development in the snack category of the food and beverage industry, as Hostess is among the best known brands in the sector. Smucker … [Read more...] about Breaking News: J.M. Smucker Co. to Acquire Hostess Brands