By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
May 11, 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central
May 10, 2022
By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more
Epic Games and Microsoft Strike Blow Against Apple and Google
May 8, 2022
By Gary Symons TLL Editor in Chief The hit game Fortnite is returning to iOS and Android devices, thanks to an innovative licensing deal between Epic Games and Microsoft. The deal also strikes a blow… . . . read more
Trademark Licensing: Kubota Paints the Town Orange With Crayola Licensing Deal
April 30, 2022
Kubota Tractor Corporation and Crayola have launched a new program to highlight the role of machines in building communities. The partners say their goal is to inspire the next generation of builders, farmers and business leaders… . . . read more
Transport for London Steps Into Deal With London Sock Exchange
April 12, 2022
We guess you can just call them “tube socks.” Transport for London, known for its iconic red double decker buses and the London Underground—aka the Tube—has signed on for a new licensed socks collection from… . . . read more
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
April 1, 2022
By Gary Symons TLL Editor in Chief First it was Heineken’s digital beer, and now it’s Wendy’s virtual cheeseburgers. The fast food giant Wendy’s teamed up with Meta for the grand opening of the Wendyverse… . . . read more
Trademark Licensing: Motul and Sunrich Announce Agreement for Scale Model Cars
March 25, 2022
By Gary Symons TLL Editor in Chief The lifestyle and motoring brand Motul has announced a partnership with Sunrich Toys & Hobby for a range of Motul branded model cars. Sunrich is a specialist company… . . . read more
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
March 23, 2022
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by… . . . read more
Licensing Law: Russia Responds to Sanctions With Attack on … Peppa Pig?
March 21, 2022
By Gary Symons TLL Editor in Chief With its economy under assault by Western sanctions, Russia has lashed out at Western companies and their brands. One of those attacks targeted the globally popular brand Peppa… . . . read more