Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by… . . . read more
Licensing Law: Lindt Triumphs in Battle of the Bunnies
September 29, 2022
By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you’ve seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss… . . . read more
Fine Boots Put Buffalo Trace Distillery in Fine Spirits
September 23, 2022
By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into… . . . read more
Smoby Toys and Kärcher Partner For Good Clean Fun
September 22, 2022
By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport,… . . . read more
Who’s News: Warner Music Group Appointing New CEO in 2023
September 22, 2022
By Gary Symons TLL Editor in ChiefYouTube exec Robert Kyncl will be appointed to the post of CEO at Warner Music Group, replacing current CEO Steve Cooper.Kyncl currently serves as the Chief Business Officer at… . . . read more
Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
September 21, 2022
The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the… . . . read more
Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
September 19, 2022
By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star’s long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report… . . . read more
Who’s News: Zigazoo Appoints President of Consumer Products
September 14, 2022
By Allison Watkinson TLL Reporter The children’s social media network Zigazoo has appointed industry veteran Ashley Mady as its new President of Consumer Products. In the newly created role, Mady will spearhead physical and digital… . . . read more
Van Leeuwen Ice Cream Spices Up Its Game With Tapatio
September 12, 2022
By Allison Watkinson TLL Reporter Van Leeuwen Ice Cream has launched a new collection of limited-edition ice cream flavours for purchase at Walmart locations nationwide. For its third product rotation at Walmart, Van Leeuwen has… . . . read more
UNIS Arcade Deal Makes Emoji Smile :-)
September 8, 2022
By Allison Watkinson TLL Reporter UNIS Technology Ltd has signed a licensing agreement with the emoji company to develop a series of arcade games for the emoji brand. Under the terms of the agreement, UNIS… . . . read more