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SNEAKER SNUB

Tennis Star Andy Murray Dons Adidas after Signing with Under Armour

Andy Murray shows up at U.S. Open in Under Armour gear and Adidas shoes…


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FOOD/BEVERAGE

National Grocery Brands Rebound

Post-recession consumers are beginning to see store brands as less desirable, signaling a renewed opportunity for national brands, Deloitte says…


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RESTAURANTS

Burger King Grows With A.1. Brand

Restaurant Brands International reported this week that its Burger King restaurants posted a comp store sales increase of 6.7% and system-wide sales increase of 11.6% in the most recent quarter, due in large part to the popularity of its licensed A.1. Hearty Mozzarella Bacon Cheeseburger.…

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Trademarks/Brands

TLL Survey: Corporate Licensing Up 2% in 2014; Food/Beverage, Restaurant & Automotive Brands Lead the Way

At $26.8 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2014, the most of any segment, according to The Licensing Letter’s Annual Licensing Business Survey

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Licensing Trends: What’s Feeding the Food Binge?

The eating and drinking-related segments continue to represent the growth area in corporate licensing. Respondents to The Licensing Letter’s Annual Licensing Business Survey cite the following factors as driving the steady growth of food, drink and restaurant licensing. On the demand side: Changes in eating habits, like “grazing,” or consuming 5 to 6 light meals per day—“more meal occasions increase the opportunity for licensed sales,” notes one licensor; Less in-home stove use and the growing preference to “assemble” rather than cook meals; Popularity of “good for you” and organic brands; Taste for exotic flavors and spices, especially among millennials. Factors on the supply side include more retail space for grocery thanks to warehouse stores like Costco and the expansion of giant retailers like Walmart into grocery. “Nowadays, you can find… . . . read more

Trademarks/Brands

Sequential Aquires Martha Stewart

The recently announced merger with Sequential Brands Group is the culmination of Martha Stewart Living Omnipedia’s transformation from a publishing to consumer licensing business. it began a few years ago when MSLO wound down its TV operations…

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Food & Beverages

Small Bites

News tidbits in the food and beverage sector: Eggland’s Best, Sony Pictures TV, Huy Fong Foods, and Perfetti Van Melle…

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Trademarks/Brands

New Jersey Highways Become a Brand

They may lack the romance of old Route 66, but the New Jersey Turnpike and Garden State Parkway are traveled by more than 600 million vehicles and one billion people each year—enough to inspire a licensing program…

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Trademarks/Brands

Madonna Takes Hard Candy Global

Madonna will expand her Hard Candy Fitness brand with help from Epic Rights, just signed for global merchandising and branding programs. Hard candy Fitness operates luxury fitness clubs in…

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Health & Beauty

Two Buy Fredrick Fekkai

Fragrance and beauty marketers SA Designer Parfums and Luxe Brands are teaming to acquire the Fredrick Fekkai luxury haircare brand and seven salons from Procter & Gamble. The acquisition is part of the companies’ plan to expand their portfolios through brand ownership and licensing to cover all major markets…

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