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IMG Expanding Its PepsiCo Partnership

The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers. IMG has seen continuing success growing the sales and the licensing opportunities for PepsiCo’s consumer product lines since it first began working with the company in 2015, with product ranges in apparel, footwear, swimwear, accessories, beauty, giftware and stationery. IMG Expands With Middle East Acquisition Skydance Animation Appoints IMG As Global Licensing Agency LeMans Revs Up Licensing With IMG

Brandgenuity Enjoys Some Southern Comfort

Brandgenuity is adding the classic Southern Comfort brand to its client list. Brandgenuity announced this week it is expanding its existing relationship with the Sazerac Company to include representation of its Southern Comfort Whisky. Sazerac is one of America’s oldest family-owned, privately held distillers, and Southern Comfort is arguably its most venerable brand. Brandgenuity says it has been assigned to accelerate and elevate the licensing program for Southern Comfort across food, beverage and lifestyle categories. Brandgenuity’s current client portfolio includes other brands from Sazerac such as Fireball Whiskey, Buffalo Trace Bourbon, Myers’s Rum, Yukon Jack, Parrot Bay Rum, Romana Sambuca and many more. “We’re thrilled to expand our partnership with Brandgenuity,” said Patrice Paglia, licensing manager, Sazerac. “This brand has so much potential, especially in food, and the team at Brandgenuity… . . . read more

Sperry Unveiled A Cool Collection With Good Humor and Popsicle

As the Pacific Northwest broils under an unprecedented heat wave, footwear brand Sperry unveiled a cool collection based on prints of ice cream truck treats from Good Humor and Popsicle. The Good Humor ice cream truck and the musical jingles that would send kids running became a symbol of American summers, beginning in the 1950s. Now the heritage footwear brand Sperry is introducing a limited-edition, capsule collection called The Sperry Ice Cream Collection. The licensed collaboration, brokered by the Seltzer Licensing Group, serves up the time-honored Sperry silhouettes reinvented in prints of favorite ice cream truck treats from Good Humor and Popsicle. “Sperry is all about good times with friends and having fun, and nothing says summer fun more than Good Humor and Popsicle,” says Elizabeth Drori, CMO at Sperry. “We… . . . read more

Collaborations Licensing New Agent For World’s Best Apron Maker

Collaborations Licensing has announced this week a new partnership with Hedley & Bennett, arguably the best and most innovative apron brand in the world. While many people think an apron is an apron is an apron, most Michelin chefs would disagree. Since 2012, Hedley & Bennett has been creating better working, better looking kitchen workwear for both professional and home consumers alike, working to make the most functional, most durable and most beautiful aprons worn by everyone from the most talented professionals in the world to the home cook just starting their cooking journey.  Hedley & Bennett aprons are worn by half of the 3-Michelin Star restaurants in the United States, over 6,000 restaurants worldwide, and across a wide array of entertainment programs including Bravo’s Top Chef, Michelle Obama’s Waffles &… . . . read more

Beanstalk Lands Contract With Kelloggs

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the US, Canada, Europe, Japan and South Korea. These categories will be in complement to its core portfolio in cereal, snacks and frozen foods. “Kellogg is committed to creating better days and a place at the table for everyone through our trusted food brands,” said David Lee, senior director of Global Licensing with Kellogg’s Global Growth Team. “Licensing Kellogg’s brands into strategic food and beverage categories will better enable us to meet our vision and purpose as an organization.” Kellogg, a sprawling… . . . read more

Allrecipes Cooks Up Deal With Snapchat

Allrecipes, the world’s largest recipe brand, took an innovative step to increase its already massive user base by launching a new feature as the exclusive food category partner of the Scan feature within Snapchat. The new offering allows home cooks to access Allrecipes recipes based on ingredients captured by the Snapchat camera function. Available later this year, this new feature will allow a cook to simply take a photo of an ingredient, which then generates a list of recipes the ingredients can be used in. Allrecipes, owned by Meredith Corporation, hosts a truly massive database of recipes that serve as the inspiration for more than 60 million home cooks. Alicia Cervini, VP, Strategic Partnerships at Meredith Corporation says this new feature provides a fun, easy way to generate more ideas… . . . read more

Dole Says Aloha With New Licensing Agent Beanstalk

THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand. Most famous as the world’s largest producer of pineapples, the DOLE brand has for generations represented the highest quality in produce with a mission to make the world a healthier place through education and research programs. More than just pineapples, DOLE is one of the world’s largest producers of a wide variety of fruits and vegetables. “Today, being a meaningful part of everyday wellness and an environmental steward increasingly resonates with a growing audience across age groups,” the company said in… . . . read more

Hershey’s Expands Licensing For S’Mores

The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores products that features popular backyard barbeque accessories, like carrying cases, wooden and light up skewers, will now include Hershey’s wipes, storage bags, grub holders, freezer-safe storage containers and rotating skewers. “The Hershey Company understands that consumers who have deep, personal connections to brands like to experience them in multiple ways,” said Michelle McLaughlin, Chief Executive Officer, Brand Activation Consulting. “These new accessories from International Wholesalers as well as Hershey’s S’Mores graphics integrated in our lifestyle product stories will further those connections by allowing consumers to have a complete S’Mores celebration from beginning to end.” For… . . . read more

Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão

For licensees and retailers looking to provide restaurant-quality experiences to consumers at home, Brand Central has come up with a unique solution through a new partnership with famed Brazilian steakhouse chain Fogo de Chao. Fogo de Chão specializes in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over open flame, all of which are carved tableside by Brazilian-trained gaucho chefs. Founded in Southern Brazil in 1979, there are currently 56 locations throughout Brazil, the United States, Mexico and the Middle East. Fogo is known for its experiential dining and menu innovation that allows guests to enjoy a variety of dishes such as Brazilian Picanha sirloin and Lamb Chops, unique cocktails and award-winning wines. Founded in Southern Brazil in 1979, there are… . . . read more

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world’s largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay company which produces the hit culinary competition series MASTERCHEF. This week the two culinary powerhouses announced they are extending their partnership with all-new, live, online cooking classes hosted by MASTERCHEF contestants from past seasons. Adding to the 400+ dining experiences booked to date, the new Eatwith MASTERCHEF virtual format will give fans and home cooks alike a unique opportunity to invite their favorite MASTERCHEF contestants into their kitchens for… . . . read more


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