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Dole Says Aloha With New Licensing Agent Beanstalk

THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand. Most famous as the world’s largest producer of pineapples, the DOLE brand has for generations represented the highest quality in produce with a mission to make the world a healthier place through education and research programs. More than just pineapples, DOLE is one of the world’s largest producers of a wide variety of fruits and vegetables. “Today, being a meaningful part of everyday wellness and an environmental steward increasingly resonates with a growing audience across age groups,” the company said in… . . . read more

Hershey’s Expands Licensing For S’Mores

The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores products that features popular backyard barbeque accessories, like carrying cases, wooden and light up skewers, will now include Hershey’s wipes, storage bags, grub holders, freezer-safe storage containers and rotating skewers. “The Hershey Company understands that consumers who have deep, personal connections to brands like to experience them in multiple ways,” said Michelle McLaughlin, Chief Executive Officer, Brand Activation Consulting. “These new accessories from International Wholesalers as well as Hershey’s S’Mores graphics integrated in our lifestyle product stories will further those connections by allowing consumers to have a complete S’Mores celebration from beginning to end.” For… . . . read more

Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão

For licensees and retailers looking to provide restaurant-quality experiences to consumers at home, Brand Central has come up with a unique solution through a new partnership with famed Brazilian steakhouse chain Fogo de Chao. Fogo de Chão specializes in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over open flame, all of which are carved tableside by Brazilian-trained gaucho chefs. Founded in Southern Brazil in 1979, there are currently 56 locations throughout Brazil, the United States, Mexico and the Middle East. Fogo is known for its experiential dining and menu innovation that allows guests to enjoy a variety of dishes such as Brazilian Picanha sirloin and Lamb Chops, unique cocktails and award-winning wines. Founded in Southern Brazil in 1979, there are… . . . read more

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world’s largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay company which produces the hit culinary competition series MASTERCHEF. This week the two culinary powerhouses announced they are extending their partnership with all-new, live, online cooking classes hosted by MASTERCHEF contestants from past seasons. Adding to the 400+ dining experiences booked to date, the new Eatwith MASTERCHEF virtual format will give fans and home cooks alike a unique opportunity to invite their favorite MASTERCHEF contestants into their kitchens for… . . . read more

BrandGenuity Mixes Well With Kahlúa

Kahlúa, one of the world’s most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its headquarters in Sweden, but Kahlúa production is maintained in Mexico. It is arguably the most popular coffee liqueur in the world, and is the central ingredient in a variety of classic cocktails, including the Espresso Martini, White Russian and Cold Brew Soda. In 2019 Kahlúa sold more than 1.5 million 9 litre cases and shipped to more than 15 markets, in 2019. However, at present the brand has only two licensing… . . . read more

Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.  The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight scented air fresheners.  The air fresheners will include existing Mentos flavor profiles like the original cool mint and various fruit flavors, plus some new additions. The air fresheners will be available in early November under the agreement in national retailers across the U.S. as well as in Canada, Puerto Rico, Dominican Republic, Mexico, Guatemala, Honduras and El Salvador.  “We are thrilled to be launching the mentos Auto Air freshener program with… . . . read more

Experiential

Wrap-Up: Experiential, Promotional & Personalized

The top deals this week, in brief, from King Features, AT&T, HBO, Urban Outfitters, Peeps, Dunkin’ Donuts, Amazon, Scholastic, Global Icons, and more…


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Food/beverage

Specialty Food in 2018: Tea, Tacos & Tang

This week, NYC welcomed another edition of the Summer Fancy Food Show, host of the $140 billion-plus specialty food & beverage industry…


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Experiential

Experiential: Live Shows, Tech & Film

New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…


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Business

M&A & Partnerships

The latest business moves to impact the licensing industry from the fields of fashion, sports, traditional toys/games, greeting cards, retail, and even beloved candy companies…


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