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FOOD AND BEAUTY

Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection

By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two… . . . read more

FOOD AND DRINK

Beanstalk Latin America Kicks Off By Whipping Up Sweet Deals For Diageo

By Allison Watkinson TLL Reporter Beanstalk Latin America has developed an expansive licensing program for the popular liqueur brand Baileys’, on behalf of the agency’s first client, Diageo. Diageo is a multinational alcoholic beverage company…. . . . read more

Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more

PARTNERSHIPS

Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships

Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage… . . . read more

Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse

By Gary Symons TLL Editor in Chief First it was Heineken’s digital beer, and now it’s Wendy’s virtual cheeseburgers. The fast food giant Wendy’s teamed up with Meta for the grand opening of the Wendyverse… . . . read more

Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading

By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by… . . . read more

Metaverse Licensing: Heineken Brews World’s First Virtual Beer

By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a… . . . read more

Food Licensing: Dippin’ Dots Extends Brand to Popcorn

By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin’ Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as… . . . read more

Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz

The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz’s licensing agency Brand Central, the deal will see Hyperkin using the most… . . . read more


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