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Food/Beverage

Spotlight: K-Food in America

While Korean food (K-food) is just a small part of the speciality foods industry, it’s the touchpoint for many questions about branding…


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Food/Beverage

What’s So Special About Food?

The specialty food industry is worth an estimated $126 billion in the U.S., and represents one of the hottest growth areas for licensing. TLL visited the Summer Fancy Food Show for more…


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Experiential

Experiential Roundup

See the latest in experiential licensing initiatives worldwide:

Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…


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Business

M&A & Legal

Business moves, merges, rebrandings, and lawsuits.

Featuring: Joester Loria, Nickelodeon, Hearst, Licensing Matters, Jelly Belly, and more…


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Food and Beverages

Snacking on Branding

Shopkins opens a pop-up shop in NYC; Ferrero builds its brand portfolio, Transformers take the cake, and more…


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FOOD/BEVERAGE

Celebrating Coffee With Food

To celebrate National Coffee Day, Dunkin’ Brands Group announced that it will launch a Dunkin’ Donuts branded ready-to-drink coffee line. Plus, see more food extensions from Burger King and Taco Bell…


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TRADEMARKS/BRANDS

TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey

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FOOD/BEVERAGE

Food/Beverage in Strong Demand Amongst Corporate Brands

For the sixth straight year in a row, food/beverage outperformed all other corporate trademark and brand segments with 4.5% growth in 2015. Overall…

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FOOD/BEVERAGE

National Grocery Brands Rebound

Post-recession consumers are beginning to see store brands as less desirable, signaling a renewed opportunity for national brands, Deloitte says…


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Licensing Trends: What’s Feeding the Food Binge?

The eating and drinking-related segments continue to represent the growth area in corporate licensing. Respondents to The Licensing Letter’s Annual Licensing Business Survey cite the following factors as driving the steady growth of food, drink and restaurant licensing. On the demand side: Changes in eating habits, like “grazing,” or consuming 5 to 6 light meals per day—“more meal occasions increase the opportunity for licensed sales,” notes one licensor; Less in-home stove use and the growing preference to “assemble” rather than cook meals; Popularity of “good for you” and organic brands; Taste for exotic flavors and spices, especially among millennials. Factors on the supply side include more retail space for grocery thanks to warehouse stores like Costco and the expansion of giant retailers like Walmart into grocery. “Nowadays, you can find… . . . read more


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