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Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike

NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more

OOOHH YEAH!!! Kraft Heinz Adds 25 CP Licensees

Kraft Heinz and its licensing agency Brand Central has massively expanded its brands with more than two dozen new licensees. Brokered by Brand Central, the deals involve a wide range of branded consumer products for top… . . . read more

Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands

By Allison Watkinson TLL Reporter Free-to-play games publisher, Tilting Point, has formed a licensing partnership with Gear Inc. and Mars Retail Group for an M&M’s branded mobile game. The game has been named M&M’s Adventure… . . . read more

Food Licensing: Glamlite Celebrates Valentine’s With Kisses

The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. “It’s a fun partnership that is combining confection and cosmetics!” said Hershey in… . . . read more

Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG… . . . read more

Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails

By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American… . . . read more

Godiva Expands Licensing With Four New Sweet Deals

Leading premium chocolatier Godiva  is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in… . . . read more

Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity

Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe  Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency… . . . read more

Surge Brands Sign First Licensing Deals For ‘Toxic Waste’

Surge Brands has signed an impressive roster of licensees for its client Candy Dynamics … especially considering those deals are for a candy called Toxic Waste! But Surge Brands also says they are responding to… . . . read more

CRAYOLA Announces Back to School Cross Promotions

Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return… . . . read more


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