The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S… . . . read more
Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors
October 14, 2021
Ecommerce
To Join, or Not to Join: Amazon’s Retail Takeover
August 4, 2017
While some brands are embracing the Amazon marketplace, others are waging war against the ecommerce giant. Brands must make a choice: deal with the black and/or grey markets, or else become part of the white market…
Housewares
Licensed Housewares at IHHS
March 7, 2016
Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The 2016 International Home + Housewares Show (IHHS) in Chicago…