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TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry

Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by… . . . read more

Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets

By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with… . . . read more

Sustainable Licensing: Husqvarna Expands Its Power For All Partnership

The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with… . . . read more

Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors

The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S… . . . read more

Trademarks/Brands

Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…


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Ecommerce

To Join, or Not to Join: Amazon’s Retail Takeover

While some brands are embracing the Amazon marketplace, others are waging war against the ecommerce giant. Brands must make a choice: deal with the black and/or grey markets, or else become part of the white market…

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TRADEMARKS/BRANDS

TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey

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Housewares

Licensed Housewares at IHHS

Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The 2016 International Home + Housewares Show (IHHS) in Chicago…


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