The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S… . . . read more
Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors
October 14, 2021
Trademarks/Brands
Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead
November 10, 2017
Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
Ecommerce
To Join, or Not to Join: Amazon’s Retail Takeover
August 4, 2017
While some brands are embracing the Amazon marketplace, others are waging war against the ecommerce giant. Brands must make a choice: deal with the black and/or grey markets, or else become part of the white market…
TRADEMARKS/BRANDS
TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive
April 18, 2016
At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey…
Housewares
Licensed Housewares at IHHS
March 7, 2016
Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The 2016 International Home + Housewares Show (IHHS) in Chicago…