At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey…
TRADEMARKS/BRANDS
TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive
April 18, 2016
Pet Products
It’s a Dog’s Life
September 7, 2015
Life magazine, that is. Life and venerable home goods marketer Laura Ashley are among the brands entering licensing agreements for pet products. Life has signed licensee GHS Studio to make pet beds and bean bags, while Laura Ashley teamed with Unique Petz for a full line of items including leashes, furniture covers, kennels, carriers, toys, and more. Americans spent…
Trademarks/Brands
Sequential Aquires Martha Stewart
July 6, 2015
The recently announced merger with Sequential Brands Group is the culmination of Martha Stewart Living Omnipedia’s transformation from a publishing to consumer licensing business. it began a few years ago when MSLO wound down its TV operations…