The legendary and long-lived burger chain White Castle is a hundred years young, and is celebrating its centennial with several key licensing partners. Partners like PUMA, DGK, Funko, Spirit Halloween, Spencer’s Gifts and more are joining the festivities as White Castle marks a century of burgers with a licensing onslaught. Some of those activities include powerful brand partnerships, a time-traveling sweepstakes, promotions, limited edition menu items and virtual events, including a live-streamed virtual Birthday Bash that took place on May 26, and a Virtual Cravers Hall of Fame that will take place in July. Many of the products coming out are already featured on White Castle’s website. Brandgenuity, White Castle’s brand licensing agency, is amplifying the 100th birthday with a program of licensed collaborations and partners. Each will memorialize White… . . . read more
On Notice: Sportswear, Organics & Bankruptcy Updates
Puma comes under fire from In-N-Out Burger while Addidas can’t shake a suit, the Organic Trade Association fights fraud, Gymboree’s assets are snapped up, and GMM and Hearst reveal their plans for Defy Media’s brands…
Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead
Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
Licensing Litigation
The good, the bad, and the weird concerning legal spats in the licensing industry.
Featuring: Disney, Iconix (versus New Era and its partners), an NBA prospect, Benihana, and more…
Legal Updates
Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…
Experiential Roundup
See the latest in experiential licensing initiatives worldwide
Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…
TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive
At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey…
Food/Beverage in Strong Demand Amongst Corporate Brands
For the sixth straight year in a row, food/beverage outperformed all other corporate trademark and brand segments with 4.5% growth in 2015. Overall…
Burger King Grows With A.1. Brand
Restaurant Brands International reported this week that its Burger King restaurants posted a comp store sales increase of 6.7% and system-wide sales increase of 11.6% in the most recent quarter, due in large part to the popularity of its licensed A.1. Hearty Mozzarella Bacon Cheeseburger.…
Margaritaville Coming to HSN
HSN is teaming with Jimmy Buffet’s Margaritaville Enterprises to bring a line of new Margaritaville-inspired cooking, home, electronics, beauty and apparel products to HSN and HSN Inc. Cornerstone division brands, Frontgate and Travelsmith…