Puma comes under fire from In-N-Out Burger while Addidas can’t shake a suit, the Organic Trade Association fights fraud, Gymboree’s assets are snapped up, and GMM and Hearst reveal their plans for Defy Media’s brands…
Trademarks/Brands
Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead
November 10, 2017
Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
Legal
Licensing Litigation
May 5, 2017
The good, the bad, and the weird concerning legal spats in the licensing industry.
Featuring: Disney, Iconix (versus New Era and its partners), an NBA prospect, Benihana, and more…
LEGAL
Legal Updates
April 10, 2017
Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…
Experiential
Experiential Roundup
March 10, 2017
See the latest in experiential licensing initiatives worldwide
Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…
TRADEMARKS/BRANDS
TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive
April 18, 2016
At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey…
FOOD/BEVERAGE
Food/Beverage in Strong Demand Amongst Corporate Brands
April 18, 2016
For the sixth straight year in a row, food/beverage outperformed all other corporate trademark and brand segments with 4.5% growth in 2015. Overall…
RESTAURANTS
Burger King Grows With A.1. Brand
July 29, 2015
Restaurant Brands International reported this week that its Burger King restaurants posted a comp store sales increase of 6.7% and system-wide sales increase of 11.6% in the most recent quarter, due in large part to the popularity of its licensed A.1. Hearty Mozzarella Bacon Cheeseburger.…
Restaurants
Margaritaville Coming to HSN
May 18, 2015
HSN is teaming with Jimmy Buffet’s Margaritaville Enterprises to bring a line of new Margaritaville-inspired cooking, home, electronics, beauty and apparel products to HSN and HSN Inc. Cornerstone division brands, Frontgate and Travelsmith…
Restaurants
Restaurants Put Licensing on Menu
March 2, 2015
A number of restaurant companies have brought in new executives to expand licensing revenues. Examples:…