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Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more

Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA

By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where… . . . read more

McDonalds Files Patents For Its Launch Into The McMetaverse

By Gary Symons TLL Editor in Chief Now you can just call it the “McMetaverse.” The global fast food giant McDonald’s Restaurants has become the latest mega-corporation to take a deep dive into the metaverse…. . . . read more

Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing

A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive… . . . read more

Brown & Friends Appearing in Starbucks For The Holidays

Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading… . . . read more

Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys

By Gary Symons TLL Editor in Chief Sustainability seems to have been the theme of this month at The Licensing Letter, as several companies including McDonald’s Restaurants, Mattel, and Smiley have all revealed new environmentally… . . . read more

Canadian Experiment Furthers McDonald’s Sustainability Goals

By Gary Symons TLL Editor in Chief McDonald’s is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British… . . . read more

Happier Happy Meals, As McDonald’s Reduces Use of Plastics

By Gary Symons TLL Editor in Chief The world’s leading fast food chain McDonald’s is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald’s pledged Tuesday to “significantly” reduce the use… . . . read more

White Castle Marks A Century Of Burgers With A Licensing Onslaught

The legendary and long-lived burger chain White Castle is a hundred years young, and is celebrating its centennial with several key licensing partners. Partners like PUMA, DGK, Funko, Spirit Halloween, Spencer’s Gifts and more are… . . . read more

Licensing Law

On Notice: Sportswear, Organics & Bankruptcy Updates

Puma comes under fire from In-N-Out Burger while Addidas can’t shake a suit, the Organic Trade Association fights fraud, Gymboree’s assets are snapped up, and GMM and Hearst reveal their plans for Defy Media’s brands…


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