Puma comes under fire from In-N-Out Burger while Addidas can’t shake a suit, the Organic Trade Association fights fraud, Gymboree’s assets are snapped up, and GMM and Hearst reveal their plans for Defy Media’s brands…
Legal Updates
Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…
Experiential Roundup
See the latest in experiential licensing initiatives worldwide
Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…
Food/Beverage in Strong Demand Amongst Corporate Brands
For the sixth straight year in a row, food/beverage outperformed all other corporate trademark and brand segments with 4.5% growth in 2015. Overall…
Burger King Grows With A.1. Brand
Restaurant Brands International reported this week that its Burger King restaurants posted a comp store sales increase of 6.7% and system-wide sales increase of 11.6% in the most recent quarter, due in large part to the popularity of its licensed A.1. Hearty Mozzarella Bacon Cheeseburger.…
Margaritaville Coming to HSN
HSN is teaming with Jimmy Buffet’s Margaritaville Enterprises to bring a line of new Margaritaville-inspired cooking, home, electronics, beauty and apparel products to HSN and HSN Inc. Cornerstone division brands, Frontgate and Travelsmith…
Restaurants Put Licensing on Menu
A number of restaurant companies have brought in new executives to expand licensing revenues. Examples:…