Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading… . . . read more
Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys
October 18, 2021
By Gary Symons TLL Editor in Chief Sustainability seems to have been the theme of this month at The Licensing Letter, as several companies including McDonald’s Restaurants, Mattel, and Smiley have all revealed new environmentally… . . . read more
Canadian Experiment Furthers McDonald’s Sustainability Goals
October 4, 2021
By Gary Symons TLL Editor in Chief McDonald’s is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British… . . . read more
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
September 22, 2021
By Gary Symons TLL Editor in Chief The world’s leading fast food chain McDonald’s is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald’s pledged Tuesday to “significantly” reduce the use… . . . read more
White Castle Marks A Century Of Burgers With A Licensing Onslaught
June 28, 2021
The legendary and long-lived burger chain White Castle is a hundred years young, and is celebrating its centennial with several key licensing partners. Partners like PUMA, DGK, Funko, Spirit Halloween, Spencer’s Gifts and more are… . . . read more
Licensing Law
On Notice: Sportswear, Organics & Bankruptcy Updates
March 14, 2019
Puma comes under fire from In-N-Out Burger while Addidas can’t shake a suit, the Organic Trade Association fights fraud, Gymboree’s assets are snapped up, and GMM and Hearst reveal their plans for Defy Media’s brands…
Trademarks/Brands
Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead
November 10, 2017
Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
Legal
Licensing Litigation
May 5, 2017
The good, the bad, and the weird concerning legal spats in the licensing industry.
Featuring: Disney, Iconix (versus New Era and its partners), an NBA prospect, Benihana, and more…
LEGAL
Legal Updates
April 10, 2017
Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…
Experiential
Experiential Roundup
March 10, 2017
See the latest in experiential licensing initiatives worldwide
Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…