The gaming company Konami is taking the fun to the small screen, with a new game show based on its popular hit video game Frogger. The Peacock Original series Frogger is premiered Sunday, Oct. 3… . . . read more
Lotus Races Into New Licensing Deal With Global Trademark
September 28, 2021
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to… . . . read more
MGM Partners With Outright On Addams Family Video Game
September 24, 2021
Just in time for Halloween, MGM and its gaming partners Outright Games and PHL Collective have launched the first console game for the CGI version of The Addams Family. Outright Games is a global video… . . . read more
Kristen Gray Promoted to Lead Konami Cross Media
September 10, 2021
Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who… . . . read more
Magic: The Gathering Crossovers With Fortnite and Street Fighter
August 31, 2021
Saying “Magic is the core of our business,” Hasbro’s Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those… . . . read more
Xbox Named Gaming Partner For English Football Teams
August 31, 2021
The Microsoft-owned Xbox gaming platform has been named the official partner of England’s national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as… . . . read more
Ashley Maidy Appointed Head of CP At Riot Games
August 19, 2021
By Gary Symons TLL Editor in Chief Riot Games says it has appointed Ashley Maidy as its new Head of Global Consumer Products. Riot is the gaming developer and publisher known for global hit PC games… . . . read more
US Air Force Takes Wing With Dignitas For Esports
July 22, 2021
The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more
Technicolor Engages Brecht Group For Brand Licensing
July 20, 2021
Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation… . . . read more
Secret Creamery Unveils Tetris Ice Cream
July 19, 2021
Nevada’s Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris… . . . read more