The Licensing Letter

Interactive/Online

JPatton: The Company That Fiercely Protects Your Brand

Leader in Brand Protection Showing Off New Licensing Management System at BLE By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz (at right in above photo, with VP Pete Reyes) of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand

Matchday Launches New Game For FIFA Women’s World Cup

The game developer Matchday has unveiled a trivia and match prediction game, licensed by FIFA Women's World Cup. The game is among the new video game licenses issued by FIFA, the world football association, after its controversial breakup with long-time partners EA Sports. The new game arrives with the FIFA Women’s World Cup Australia & New Zealand 2023, which is … [Read more...] about Matchday Launches New Game For FIFA Women’s World Cup

Wildbrain and Supercell Partner On World of Clash Licensing Program

By Allison Watkinson TLL ReporterWildBrain CPLG has secured a global partnership with Supercell to create a licensing program for its World of Clash mobile franchise. World of Clash is an online multiplayer strategy game franchise for mobile devices that includes both Clash of Clans and Clash Royale. The terms of the deal allows WildBrain CPLG to represent the international … [Read more...] about Wildbrain and Supercell Partner On World of Clash Licensing Program

Toikido Grants Book License for Piñata Smashlings to Ladybird

By Allison Watkinson TLL Reporter The entertainment company Toikido has partnered with Ladybird Books for a collection of Piñata Smashlings-themed published content. The Piñata Smashlings IP was created and developed by Toikido's in-house design team as part of the company's larger Piñataverse franchise. The company plans to extend the Piñata Smashlings brand through … [Read more...] about Toikido Grants Book License for Piñata Smashlings to Ladybird

Luminate Research Reveals Music Preferences for Gamers

By Allison Watkinson TLL Reporter The entertainment data company Luminate has released information on the music listening habits and genre preferences of US gamers. Luminate's research follows the inclusion of a gaming and interactive media category to the 2023 GRAMMY awards. The new award category is intended to celebrate the crucial role that original scores and sound … [Read more...] about Luminate Research Reveals Music Preferences for Gamers

The Biggest Video Game Licensing Deals You Might Have Missed in 2022

Article courtesy of Layer Licensing In a year where licensing deals and branded experiences in Roblox and Fortnite dominated media headlines, it was easy to miss some of the smaller deals and integrations in PC, mobile and console games. There’s a lot that licensors can learn from these deals, so here’s a monthly recap of some of the best ones! In January, we saw Valiant … [Read more...] about The Biggest Video Game Licensing Deals You Might Have Missed in 2022

LightningWorks Launches Comic Book That Interacts With a Video Game

By Allison Watkinson TLL Reporter The start-up company, LightningWorks, is launching an interactive comic book and video game hybrid project called Siege Worlds on the Ethereum blockchain. "This interactive comic and 3D game uses blockchain technology in a unique way," said LightningWorks founder, Geoff McCabe. "It’s a first-person-shooter, play-and-earn game that … [Read more...] about LightningWorks Launches Comic Book That Interacts With a Video Game

Fortnite Adds In-Game Content Based on My Hero Academia

By Allison Watkinson TLL Reporter Crunchyroll has partnered with Epic Games to bring licensed content and characters from My Hero Academia to Fortnite. My Hero Academia is an anime series that follows the story of Izuku Midoriya on his quest to become a hero despite his lack of superpowers. The fantasy series is currently available on the anime platform … [Read more...] about Fortnite Adds In-Game Content Based on My Hero Academia

Dark Horse Publishes Book Based on Art of The Cuphead Show!

By Allison Watkinson TLL Reporter Dark Horse Comics has partnered with King Features Syndicate on the release of The Art of The Cuphead Show! hardcover volume. The Art of The Cuphead Show! will feature descriptions of the development and production of the animated Netflix series from the shows producers, writers, graphic artists, and more. The book will also include newly … [Read more...] about Dark Horse Publishes Book Based on Art of The Cuphead Show!

MGM’s Stargate Returns to AstroKings Mobile Game

By Allison Watkinson TLL Reporter MGM's Stargate SG-1 series has returned to the mobile game AstroKings with new licensed content, characters, and limited-time events. This licensing deal between MGM and Tilting Point marks the third time Stargate SG-1 content has been included in the AstroKings game. Stargate SG-1 is a science-fiction adventure TV series within … [Read more...] about MGM’s Stargate Returns to AstroKings Mobile Game