By Gary Symons TLL Editor in Chief Microsoft says building the metaverse is a big reason it acquired gaming company Activision Blizzard this week for $68.7 billion. While Microsoft says gaming is also very important… . . . read more
Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand
January 11, 2022
The Israeli toymaker PMI has won the rights to produce toys for the popular Brawl Stars brand from Supercell and LINE FRIENDS. “A big shout-out to everyone involved in bringing together this exciting new partnership… . . . read more
Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
January 4, 2022
By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin’s Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the… . . . read more
Metaverse Licensing: Squishmallows Enter The Roblox World
December 21, 2021
By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest… . . . read more
Minecraft Smashes Record For YouTube Views
December 17, 2021
Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one… . . . read more
Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series
December 15, 2021
By Allison Watkinson TLL Reporter Rovio Entertainment and IMG are launching an Angry Birds consumer products program for the upcoming Netflix series Angry Birds: Summer Madness. Rovio is working with CAKE Entertainment on the new… . . . read more
Home Goods Licensing: Samsung and Tetris A Perfect Fit
December 9, 2021
By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung… . . . read more
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
December 9, 2021
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video… . . . read more
Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
December 8, 2021
By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin’s Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus,… . . . read more
Game Over! China Suspends New Licenses For Video Games
November 16, 2021
By Gary Symons TLL Editor in Chief China has upped the ante in its onslaught against video gaming, reportedly suspending the licensing of new video games. The move follows other recent policy changes in China,… . . . read more