By Allison Watkinson TLL Reporter Mattel Creations and Universal Pictures are launching new Hot Wheels collectibles based on Back to the Future and Jaws. Set to debut at San Diego Comic-Con 2025, the licensed collection will commemorate the 40th anniversary of Back to the Future and the 50th anniversary of Jaws. “These movies have left an indelible mark on pop … [Read more...] about Mattel and Universal Pictures Bring Hot Wheels to Cinema
Recent Headlines
Nex and Sesame Workshop Cook Up Cookie Monster Game
By Allison Watkinson TLL Reporter Nex and Sesame Workshop have launched a new gaming experience called Cookie Monster’s Cookie Factory as part of their multi-title collaboration. The new release marks the fourth and final licensed Sesame Street game to be launched for their collaborative partnership. Cookie Monster’s Cookie Factory is designed as a puzzle adventure … [Read more...] about Nex and Sesame Workshop Cook Up Cookie Monster Game
Women in Toys Unveils 2025 Wonder Women Awards Finalists
By Gary Symons Women in Toys, Licensing & Entertainment (WiT) has announced the finalists for the 2025 Wonder Women Awards. The event is held annually to celebrate the outstanding women shaping the future of toys, consumer products, licensing, and entertainment. The annual gala will take place on Thursday, September 11 at The Beverly Hilton in Beverly Hills, under the … [Read more...] about Women in Toys Unveils 2025 Wonder Women Awards Finalists
Up There, Everywhere opens Science Hub in Cambridge
By Allison Watkinson TLL Reporter Up There, Everywhere (UP) has opened its newest creative hub at the St John’s Innovation Centre in Cambridge. With a strong presence in the biotech and pharmaceutical sectors, Cambridge is a city in the UK that features a network of world-class research institutes, as well as its academic institution the University of Cambridge. The … [Read more...] about Up There, Everywhere opens Science Hub in Cambridge
IPR Licensing Unleashes New Opportunities for Dogs Trust
By Allison Watkinson TLL Reporter IPR Licensing has been appointed to serve as the exclusive licensing agency for the non-profit organization, Dogs Trust. The new partnership will see IPR Licensing develop a comprehensive brand licensing program across a wide array of product categories. “We are absolutely delighted to be working with Dogs Trust,” said IPR Licensing … [Read more...] about IPR Licensing Unleashes New Opportunities for Dogs Trust
Dick’s Sporting Goods Renews Partnership with the WNBA
By Allison Watkinson TLL Reporter Dick's Sporting Goods has signed a multi-year agreement with the WNBA to extend its role as an official retail and marketing partner. The renewed agreement will extend the organization's licensing partnership through to the WNBA's 2028 basketball season. "This partnership renewal with Dick's Sporting Goods reflects our shared commitment to … [Read more...] about Dick’s Sporting Goods Renews Partnership with the WNBA
Goodyear and Tender One Sail Into Luxury Boating Market
By Allison Watkinson TLL Reporter Goodyear Tire & Rubber Company is launching a line-up of licensed rigid inflatable boats (RIB) in partnership with Tender One's G-Tender brand. Developed through extensive market research, the project offers high-tech advances based on the G-Tender line by the Italian boating company, Tender One. “Being chosen by Goodyear for its debut … [Read more...] about Goodyear and Tender One Sail Into Luxury Boating Market
Candy Crush Saga and KIKO Milano Release Makeup Collection
By Allison Watkinson TLL Reporter King and KIKO Milano have recently launched a collaborative beauty collection inspired by the Candy Crush Saga mobile game. "This partnership is a truthful expression of our brand values and our commitment to helping everyone express who they are to the fullest — boldly, creatively, and without limits," said KIKO Milano chief marketing … [Read more...] about Candy Crush Saga and KIKO Milano Release Makeup Collection
KISS Products Teams Up With The Summer I Turned Pretty
By Allison Watkinson TLL Reporter KISS Products is launching a limited-edition beauty collection in partnership with Prime Video's The Summer I Turned Pretty. Inspired by the series' romantic coastal aesthetic, the licensed collection offers a selection of ready-to-wear false nails and eyelashes. The nail products featured in the collection are two KISS Design … [Read more...] about KISS Products Teams Up With The Summer I Turned Pretty
Safilo Group Signs Multi-Year Eyewear Deal with Victoria Beckham
By Allison Watkinson TLL Reporter Safilo Group has launched a multi-year partnership with Victoria Beckham's fashion brand to design, manufacture and distribute licensed eyewear. Running for ten years, the global licensing partnership will offer a full range of branded luxury eyewear with designs for both optical and sun use. Victoria Beckham's eponymous fashion brand … [Read more...] about Safilo Group Signs Multi-Year Eyewear Deal with Victoria Beckham