By Allison Watkinson TLL Reporter Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its Horrid Henry brand. ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from… . . . read more
OshKosh First Ever Apparel Sponsor of TIME/Nickelodeon Kid of the Year
January 20, 2022
By Allison Watkinson TLL Reporter Carter’s, Inc.’s OshKosh B’gosh brand is now the first-ever childrens’ apparel sponsor of TIME for Kids and Nickelodeon’s Kid of the Year. Carter’s is the largest branded marketer in North… . . . read more
Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India
January 20, 2022
India will get access to Kodak’s innovative magnetic wireless chargers, thanks to a deal with Georgian Enterprises. The Bengaluru-based accessories maker announced the licensing partnership this week. Georgian will now be producing two new Magnetic… . . . read more
Licensing Trade Shows: Spielwarenmesse Unveils New Platform For Online Toy Fair
January 19, 2022
The world’s largest toy trade show has unveiled detail of its online platform, following cancellation of the live Spielwarenmesse event. The world’s largest toy fair was cancelled last week, due to increasing cancellations related to… . . . read more
Care Bears Celebrate Birthday With Wave Of Licensing Deals
January 19, 2022
Cloudco Entertainment, owner of the heritage brand Care Bears, has announced a wave of new licensing deals for the brand’s 40th anniversary. New consumer product licensing deals will start launching at the start of 2022… . . . read more
Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant
January 19, 2022
Gary Symons TLL Editor in Chief Almost buried under the flurry of news about Microsoft’s landmark acquisition of Activision Blizzard, Take Two’s merger with Zynga is also a key moment for the video gaming industry…. . . . read more
TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products
January 19, 2022
Animation studio ZAG has signed a global licensing agreement with PMI for a line of consumer products for the television series Miraculous – Tales of Ladybug and Cat Noir. The deal for Miraculous-branded consumer products… . . . read more
Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard
January 18, 2022
By Gary Symons TLL Editor in Chief Microsoft says building the metaverse is a big reason it acquired gaming company Activision Blizzard this week for $68.7 billion. While Microsoft says gaming is also very important… . . . read more
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
January 18, 2022
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced… . . . read more
Studio 100 Partners With Brand Loyalty For Promotion and Licensing of Vegesaurs
January 18, 2022
By Allison Watkinson TLL Reporter Studio 100 Media has partnered with BrandLoyalty to create a customer loyalty campaign for the upcoming CGI-animated series Vegesaurs. The companies have signed a five-year agreement for licensing and brand… . . . read more