TLL Staff Merchantwise has secured the first Call of Duty streetwear fashion collection with globally recognised streetwear brand Culture Kings. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The unisex collection, designed to celebrate two decades of Call … [Read more...] about Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings
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Viral Bluey Book Series Launches Two New Titles
By Gary Symons TLL Editor in Chief Much like the juggernaut kids series Bluey, the Bluey Book Reads is exploding as two new titles are coming to YouTube and Bluey.tv. BBC Studios together with Ludo Studio have released two new Bluey Book Reads that are designed to get fans of the hit TV show Bluey in the mood for Christmas. The series was created by Ludo Studio and … [Read more...] about Viral Bluey Book Series Launches Two New Titles
Feature: Hasbro Wants to See More Women in Decision-Making Roles
By Gary Symons TLL Editor in Chief Research shows that women make 70% of the buying decisions when it comes to toys and games, but only 30% of toy executives and 7% of toy inventors are women. Kim Boyd, a veteran of the toy industry and a top decision-maker at the toy giant Hasbro, says that's something that has to change in order to see more innovation. Boyd was … [Read more...] about Feature: Hasbro Wants to See More Women in Decision-Making Roles
Katy Perry vs. Katie Perry: Pop Singer Wins Trademark Fight Over Fashion Designer
By Gary Symons TLL Editor in Chief The singer Katy Perry has won an appeal allowing her to use her own name in Australia, following a nine-year legal battle against loungewear designer Katie Perry. The similarity of the two names was at the heart of the acrimonious battle, which left the I Kissed a Girl singer triumphant, and the designer devastated. On Friday, November 22, … [Read more...] about Katy Perry vs. Katie Perry: Pop Singer Wins Trademark Fight Over Fashion Designer
GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
By Gary Symons TLL Editor in Chief Gamefam is bringing Moose Toys' best selling Heroes of Goo Jit Zu line into two of its hit games on the Roblox platform. The Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion … [Read more...] about GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
Live Entertainment Company TEG Appoints Shane Harmon as MD-Experiences
By Gary Symons TLL Editor in Chief Shane Harmon has been named Managing Director of Experiences for TEG, a global leader in Live Entertainment, Ticketing and Technology. Harmon is an experienced executive in the sports and entertainment sectors, and joins TEG with more than 25 years of experience in the industry. Harmon most recently worked as the Chief Executive at … [Read more...] about Live Entertainment Company TEG Appoints Shane Harmon as MD-Experiences
Fonterra and Superbrewed Food Collaborate on Sustainable Food Tech
By Gary Symons TLL Editor in Chief The global dairy co-operative Fonterra has teamed up with Superbrewed Food to develop sustainable new sources of high-protein foods through biomass fermentation. The technology represents a growing segment in global food production, as it allows for large-scale production of high-protein foods at low cost. The technology is both … [Read more...] about Fonterra and Superbrewed Food Collaborate on Sustainable Food Tech
Merchantwise To Rep Hasbro in the Pacific Region
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has announced Merchantwise will be its new licensing agency for its brands in Australia and New Zealand. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The company has now been 'onboarded' as Hasbro’s agency to … [Read more...] about Merchantwise To Rep Hasbro in the Pacific Region
BBC Studios Renews Bluey Licensing Partnership with Moose Toys
By TLL Editorial Staff BBC Studios has renewed its ongoing global licensing partnership with Moose Toys for the Bluey entertainment brand. Moose Toys is a global company that designs, develops and manufactures a broad range of products across categories like action figures, collectibles, crafts, dolls, games, plush, preschool, youth electronics and more. The updated licensing … [Read more...] about BBC Studios Renews Bluey Licensing Partnership with Moose Toys
Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
By Allison Watkinson TLL Reporter Asembl has brokered a licensing partnership between Chupa Chups and Hismile for a range of candy-flavored fluoride toothpastes. Hismile is a global toothcare brand that provides a comprehensive range of oral health products that covers everyday tooth care, teeth whitening and brightening needs. The licensed Chupa Chups toothpaste is made with … [Read more...] about Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile