The Licensing Letter

ANZ

Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime

By Allison Watkinson TLL Reporter Mob Entertainment has appointed Reemsborko as its licensing agent for Poppy Playtime consumer products in Europe and Australasia. Poppy Playtime is an episodic horror video game created by the indie developer Mob Entertainment. The game features malicious toys created by a fictional company called Playtime Co. The game requires players … [Read more...] about Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime

Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat

By Allison Watkinson TLL Reporter Australian food manufacturer Green's has partnered with the Bega Group for a licensed Vegemite Choc Chunk Brownie baking mix. “We are incredibly excited to be partnering with everyone’s favorite spread Vegemite to launch Green’s Vegemite Choc Chunk Brownie," said Green’s Peta Allsopp. "Our baking team has expertly blended the mitey taste … [Read more...] about Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat

Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt

By Allison Watkinson  TLL Reporter The licensing agency Merchantwise is representing We’re Going on a Bear Hunt across Australia and New Zealand for Walker Productions and Lupus Films. A part of The Merchantwise Group, Merchantwise is a full-service licensing agency that specializes in representing gaming, digital and entertainment brands. As the licensing … [Read more...] about Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt

Sustainability: Moose Toys Sets Net Zero Goal For 2040

By Allison Watkinson TLL Reporter The Moose Toys company recently announced its commitment to reducing its greenhouse gas emissions to net-zero by 2040. The Australian toy company has set several long and short term sustainability targets that are in line with the international Paris Agreement. These goals will be verified by the Science Based Targets Initiative (SBTi) … [Read more...] about Sustainability: Moose Toys Sets Net Zero Goal For 2040

Viz Media Tags WP Brands As Its Agent in Oceania Markets

By Allison Watkinson TLL Reporter VIZ Media has appointed WP Brands as its Oceania licensing agency for the Australia and New Zealand regions. WP Brands is a licensing, marketing, and content syndication specialist for the Oceania markets. The agency offers its services for all categories of entertainment and lifestyle properties. “This is an amazing opportunity, and … [Read more...] about Viz Media Tags WP Brands As Its Agent in Oceania Markets

Merchantwise to Manage Licensing for Australian Olympic Committee

By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee

Designer Ellie Whittaker Secure D2R Deal with Best&Less

By Allison Watkinson TLL Reporter The brand extension agency Asembl has secured a direct-to-retail licensing partnership for Ellie Whittaker with the Australian fashion retailer, Best&Less. The partnership with Best&Less will see Ellie Whittaker’s signature designs ranged across apparel and accessory categories for the affordable fashion retailer. Best&Less … [Read more...] about Designer Ellie Whittaker Secure D2R Deal with Best&Less

Asembl Brokers Sweet Deal Between Diageo and Sara Lee

By Allison Watkinson TLL Reporter The brand extension agency, Asembl has signed a multi-year partnership between Diageo’s Baileys brand and Sara Lee for a licensed dessert collection. Asembl is a strategic and research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise … [Read more...] about Asembl Brokers Sweet Deal Between Diageo and Sara Lee

Minecraft Fans Get New Merch Through Licensing Deal With Smiggle

By Allison Watkinson TLL Reporter The video game franchise Minecraft has released a limited-edition accessory line with the retail brand Smiggle. The deal between Minecraft and Smiggle was brokered by licensing agency Merchantwise on behalf of the Minecraft brand. Merchantwise focuses on gaming, digital, and entertainment licensing for the Australia and New Zealand … [Read more...] about Minecraft Fans Get New Merch Through Licensing Deal With Smiggle

Merchantwise To Rep Magic Mixies Mixlings in ANZ Region

By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys' popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand," said Kerryn McCormack, Managing Director at Merchantwise. "A truly magical brand, Magic … [Read more...] about Merchantwise To Rep Magic Mixies Mixlings in ANZ Region