The Licensing Letter

ANZ

Peppa Pig To Air In Theaters For 20th Anniversary

TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa's Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro's core brands. Peppa Pig is a British pre-school animated … [Read more...] about Peppa Pig To Air In Theaters For 20th Anniversary

Wildbrain Commissions Series Based on Spike Milligan’s Badjelly Novel

By Allison WatkinsonTLL ReporterTVNZ and Wildbrain have commissioned a new kids' series based on Badjelly the Witch from Mukpuddy Animation, Sphere Animation and Cantilever Media. TVNZ is New Zealand’s state-owned, commercially funded broadcasting network and Wildbrain is a global production, distribution and licensing company. WildBrain will be responsible for global … [Read more...] about Wildbrain Commissions Series Based on Spike Milligan’s Badjelly Novel

Chupa Chups Releases Personal Care Collection That’s Good Enough to Eat

By Allison Watkinson TLL Reporter Perfetti Van Melle's Chupa Chups brand has paired with Allkinds to create a personal care collaboration especially for Australian kids. In a deal brokered by leading Australian licensing agency Asembl, Allkinds shelves across Australia and online will host a first time collaboration for the Australian retailer. The collection will see … [Read more...] about Chupa Chups Releases Personal Care Collection That’s Good Enough to Eat

Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar

TLL Staff The licensing agency Asembl has brought the classic Australian brands Menz Violet Crumble and Bulla together for a new ice cream product.  Menz says the resulting Violet Crumble ice cream is not only “earth shatteringly delicious,” but is also a taste of Aussie nostalgia.  “When we were looking for a partner to help bring this Violet Crumble product to life, … [Read more...] about Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar

Bluey Partners With Hanna Andersson for Sustainable Kid Fashion

By Allison Watkinson  TLL Reporter BBC Studios Kids & Family has partnered with Hanna Andersson for an exclusive Bluey-themed children's apparel collection. Hanna Andersson is a children's and infant apparel company that designs and manufactures sensory-friendly clothing items. The company is known for its fair trade, organic and sustainable business … [Read more...] about Bluey Partners With Hanna Andersson for Sustainable Kid Fashion

Arcade1Up Announces Deluxe Home Arcade Line For International Distribution

By Allison WatkinsonTLL ReporterTastemakers' Arcade1Up brand is expanding internationally with a new home arcade product line and distribution partnerships. The new Arcade1Up products are part of a line called Deluxe that integrates modern technology into a streamlined version of the brand's ¾ scale home arcade machines. The four Arcade1Up products in the collection are TIME … [Read more...] about Arcade1Up Announces Deluxe Home Arcade Line For International Distribution

Perth Mint Creates Commemorative Coins for The Phantom

By Allison Watkinson TLL Reporter King Features Syndicate and The Perth Mint have partnered on an exclusive collection of commemorative coins for the comic book hero The Phantom. The licensing deal between the two companies was negotiated by Merchantwise, King Features’ Australian agent. “We are thrilled to bring King Features Syndicate’s The Phantom together with The … [Read more...] about Perth Mint Creates Commemorative Coins for The Phantom

Australia Hosting Its First Children’s Content Summit Trade Show

By Allison Watkinson TLL Reporter Tickets are now on sale for the inaugural edition of the Australian Children’s Content Summit trade show. The three-day trade event will bring together both local and international delegates from the children’s and family entertainment industry for networking, business negotiations, and more. “The Australian Children's Content Summit … [Read more...] about Australia Hosting Its First Children’s Content Summit Trade Show

Laura Ashley Heads Down Under In Deal With Basford Brands

By Allison Watkinson TLL Reporter The Laura Ashley brand has entered a partnership with Basford Brands to launch a soft furnishings range in Australia and New Zealand. "As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades," said … [Read more...] about Laura Ashley Heads Down Under In Deal With Basford Brands

Asembl Appointed As Agency for McCormick’s Aeroplane Jelly

By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly