The Licensing Letter

Asia

Maestro Media Launches Kickstarter Campaign For Its New Hello Kitty Game

TLL Staff Tabletop game specialist Maestro Media is taking its new Hello Kitty boardgame onto the Kickstarter platform, for both sales and feedback. Maestro Media is working with Digital Development Management (DDM) and IP owner Sanrio on the highly-anticipated Hello Kitty: Day at the Park board game, with greater retail plans in the works. While the game could go directly … [Read more...] about Maestro Media Launches Kickstarter Campaign For Its New Hello Kitty Game

Empire Multimedia to Represent Princess Sam in Asia-Pacific Region

By Allison Watkinson TLL Reporter Princess Sam Consumer Products (PSCP) has appointed Empire Multimedia Corporation as its licensing agent for Tara Duncan across multiple territories in the Asia-Pacific region. Empire Multimedia Corporation (EMC) is a marketing and licensing company that specializes in brand management and character licensing. “With more than three … [Read more...] about Empire Multimedia to Represent Princess Sam in Asia-Pacific Region

Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’

By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’

Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal

By Allison Watkinson TLL Reporter King Features has partnered with L’Oréal for a Qixi Festival themed licensing promotion featuring Popeye and Olive Oyl. The Qixi Festival is an annual Chinese celebration that focuses on the love between Zhinü and Niulang in Chinese mythology. The Festival is often celebrated by romantic partners through gift-giving and … [Read more...] about Popeye and Olive Oyl Featured in China’s Qixi Festival with L’Oreal

Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China

WildBrain to Become Global Distributor for Tencent’s Pet Hotel Series

By Allison Watkinson TLL Reporter WildBrain has partnered with Tencent Video and Miaow’s House as the exclusive worldwide distributor of the Pet Hotel series outside of mainland China. “This exciting partnership with Tencent Video and Miaow’s House represents the continued expansion of our business in China and underscores WildBrain’s international reach as we introduce … [Read more...] about WildBrain to Become Global Distributor for Tencent’s Pet Hotel Series

Hunter Boots Expands Footprint in China Through Merger Deal

Authentic Brands Group Announces Partnership with Baozun By Gary Symons TLL Editor in Chief The legendary British bootmaker Hunter will sell 51% of its business in China to local firm Baozun Inc. The deal was announced by Authentic Brands Group, which owns the Hunter Boots brand globally. Hunter is a global footware company known for having developed the Original … [Read more...] about Hunter Boots Expands Footprint in China Through Merger Deal

Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC

By Gary Symons TLL Editor in Chief Above photo by Hans Olav Lien SHEIN and Authentic Brands Group have announced a major strategic partnership involving the US fashion brand Forever 21. The deal is between SHEIN and SPARC Group Holdings II LLC, which is the direct parent company for Forever 21, and combines one of the world's leading online retailers with one of the … [Read more...] about Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC

Momo Film Partners With Bros Studio to Develop Kenaz Webtoons Into TV Series

By Allison WatkinsonTLL ReporterMomo Film Co. has signed a co-production deal with Bros Studio to develop Kenaz webtoons into scripted TV series.Kenaz is a Korean webtoon company, platform and IP holder that produces and distributes content across multiple demographic categories.“We are in the era of NFTs, AI, VR, and K-content, and I believe that webtoons is the medium that … [Read more...] about Momo Film Partners With Bros Studio to Develop Kenaz Webtoons Into TV Series

Matte Black Coffee Brews Up a Bloody Collaboration With Viz Media

By Allison Watkinson TLL Reporter Matte Black Coffee and VIZ Media have partnered on a co-branded art installation, menu and merchandise collection inspired by BLEACH: Thousand-Year Blood War. Matte Black Coffee is an LA-based specialty coffee shop that features a distinctive black and white comic book-style design aesthetic, small food items, and coffee and cold brew … [Read more...] about Matte Black Coffee Brews Up a Bloody Collaboration With Viz Media