The Licensing Letter

Asia

Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line

By Allison Watkinson TLL Reporter Toho International has partnered with Dhruv Kapoor for a licensed fashion collection based on Toho's Godzilla brand. The Dhruv Kapoor x Godzilla fashion collaboration debuted on the catwalk during the Fall/Winter section of Milan's 2023 Fashion Week. The Godzilla brand first appeared in 1954 in the live-action Japanese monster film, … [Read more...] about Dhruv Kapoor Stomps Milan Fashion Week With Godzilla-Inspired Line

Viz Media Tags WP Brands As Its Agent in Oceania Markets

By Allison Watkinson TLL Reporter VIZ Media has appointed WP Brands as its Oceania licensing agency for the Australia and New Zealand regions. WP Brands is a licensing, marketing, and content syndication specialist for the Oceania markets. The agency offers its services for all categories of entertainment and lifestyle properties. “This is an amazing opportunity, and … [Read more...] about Viz Media Tags WP Brands As Its Agent in Oceania Markets

Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile

By Allison Watkinson TLL Reporter The online battle-royale game PUBG Mobile recently partnered with the luxury car brand Maserati to bring several sports car models to the playing field. The deal between the two brands was facilitated by Maserati's licensing agency IMG, a subsidiary of the global sports and entertainment company Endeavor. “PUBG MOBILE and Maserati are … [Read more...] about Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile

Toho Acquires 50% Interest in Genius Brands’ Frederator Productions

Strategic Partnership Includes the Bravest Warriors, Netflix Series, Bee and PuppyCat, and the Upcoming Catbug Series Genius Brands International, Inc. has reached a deal with TOHO International, selling 50% of in three productions on its Frederator Network. The deal was arranged through Genius Brands' subsidiary WOW! Unlimited Media, which in turn controls the Frederator … [Read more...] about Toho Acquires 50% Interest in Genius Brands’ Frederator Productions

Video Game Licensing: New Anime Adaptation For Nier Automata Set For Release

By Allison WatkinsonTLL Reporter Square Enix's role-playing sci-fi video game, Nier Automata, has been adapted into a new anime series by Aniplex. The licensed anime adaptation of the game is scheduled for release in Japan on Jan. 7, 2023, with additional regions to follow. The upcoming series is titled Nier: Automata Ver 1.1a. The Nier Automata anime series was … [Read more...] about Video Game Licensing: New Anime Adaptation For Nier Automata Set For Release

Video Game Licensing: China Ends 18-Month Freeze On Imported Games

By Allison WatkinsonTLL Reporter    China's regulatory agency for video game licensing has approved new games for import for the first time in 18 months.    During the month of December 2022, a total of 44 new video games have been approved for import. In addition, 84 games by domestic developers were granted licensing approval by the government-run … [Read more...] about Video Game Licensing: China Ends 18-Month Freeze On Imported Games

Limited Edition Magikarp Jewelry Makes a Splash for the New Year

By Allison Watkinson TLL Reporter The jewelry brand U-Treasure has developed Pink Gold versions of its Magikarp necklace as part of its ongoing licensing collaboration with The Pokémon Company. The Pokémon Company was created by the video game developers Nintendo, Creatures, and Game Freak to handle the brand management, marketing, and licensing of the jointly-owned … [Read more...] about Limited Edition Magikarp Jewelry Makes a Splash for the New Year

Prada Appoints New Leadership As Part of Succession Plan

By Gary Symons TLL Editor in Chief Prada is going through momentous changes as the renowned fashion house's co-CEO's and founders prepare to step down. Miuccia Prada and her husband Patrizio Bertelli are stepping back from their day-to-day leadership roles as they prepare to transition the company to the next generation. The couple's son, Lorenzo Bertelli, is expected to … [Read more...] about Prada Appoints New Leadership As Part of Succession Plan

Falcon’s Beyond Expands With Design Group in The Philippines

By Allison Watkinson TLL Reporter Falcon’s Beyond is opening a new office in the Metro Manila region of the Philippines in early 2023 for its creative design division. Falcon's Beyond is a fully-integrated experiential entertainment company that develops location-based attractions, patented technologies, media content, consumer products, and more based on both licensed … [Read more...] about Falcon’s Beyond Expands With Design Group in The Philippines

Trade Shows: World of Toys Program Expands to New York and Tokyo

By Gary Symons TLL Editor in Chief Now that the COVID-19 pandemic is over, Spielwarenmesse has been on a tear, expanding its programs around the globe. Spielwarenmesse eG is a fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg-based company organizes the world-leading Spielwarenmesse toy fair in Nuremberg, … [Read more...] about Trade Shows: World of Toys Program Expands to New York and Tokyo