The Licensing Letter

China

Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands

By Allison Watkinson TLL Reporter WildBrain is growing its Teletubbies, Strawberry Shortcake and Caillou brands in China with a slate of new content distribution partnerships. The Strawberry Shortcake franchise has signed  distribution partnerships with the Youko and JY broadcasting networks. The licensing agreements with Youku and JY include the broadcasting rights to … [Read more...] about Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands

Revere Ware Bringing Its Classic American Cookware to China

TLL Staff The venerable cookwear brand Revere Ware is bringing its line of durable cooking products to the Chinese market. Brand owner Full Sail IP Partners says the expansion is being achieved through a licensing deal with Revere (Shanghai) Enterprise Development Ltd. "Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture," … [Read more...] about Revere Ware Bringing Its Classic American Cookware to China

Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America

By Allison Watkinson TLL Reporter The Mokeng (MOK) collectibles platform has expanded into North America through a licensing partnership with the Stars Collective studio and Hana Investments China. MOK specializes in creating, producing and marketing high-quality collectible statues and toys inspired by entertainment IPs from movies, comic books, anime, TV series and … [Read more...] about Licensing Deal Brings MOK’s Hyper Realistic Collectibles to North America

Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse

By Gary Symons TLL Editor in Chief The Walt Disney Company and Epic Games have entered into an historic deal that will transform and accelerate the development of the metaverse. As part of a deal that will undoubtedly have competitors shaking in their boots, Disney has also invested $1.5 billion to acquire a sizeable equity stake in Epic Games. Much of the attention being … [Read more...] about Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse

Must Read: Universal Music Calls Time Out on TikTok Agreement

By Gary Symons TLL Editor in Chief Universal Music Group just dropped a bomb on TikTok, saying it will back out of its music licensing agreement with the social media giant. The music publisher, one of the global 'Big Three' that dominates the industry, says it will remove all songs from TikTok, accusing the company of trying to bully them into taking a bad deal over … [Read more...] about Must Read: Universal Music Calls Time Out on TikTok Agreement

Uniqlo Sues Shein Over Alleged Imitation of Its Hit ‘Mary Poppins’ Bag

By Gary Symons TLL Editor in Chief Japanese fashion giant Uniqlo is suing rival Chinese online retailer Shein over allegations selling copies of the so-called 'Mary Poppins' bag. The distinctive crescent shaped purse—officially known as the 'round mini'—has been a huge seller for Uniqlo, particularly after it went viral on TikTok for how many items it can carry despite its … [Read more...] about Uniqlo Sues Shein Over Alleged Imitation of Its Hit ‘Mary Poppins’ Bag

Care Bears Express Christmas Event Takes Off in Hong Kong

By Allison Watkinson TLL Reporter Cloudco Entertainment and kkplus have announced a licensed Care Bears Express holiday event at the Langham Place mall in Hong Kong. Langham Place is a large, 16-story shopping centre and commercial complex that is located in the Kowloon district of Hong Kong. The Cloudco and kkplus partnership in Langham Place features an extensive Care Bears … [Read more...] about Care Bears Express Christmas Event Takes Off in Hong Kong

Care Bears Bring The Love To Global Partnership With MINISO

By Gary Symons TLL Editor inChief MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears. The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO's offerings. Care Bears from Cloudco is, of course, a … [Read more...] about Care Bears Bring The Love To Global Partnership With MINISO

NERF XPerience Expands to China in Hasbro x Kingsmen Partnership

By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership