By Allison Watkinson TLL Reporter IMC Licensing has been appointed as Duluth Trading Co.'s exclusive licensing agency to secure new partnerships and collaborations. As Duluth's official representative, IMC will secure new partnerships and collaborations for the company that align with its primary demographic of working-class Americans. Building on previous … [Read more...] about Duluth Names IMC as its Exclusive Licensing Agency
North America
Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
TLL Staff Dr. Seuss Enterprises has announced the promotions of Jimeka Broussard to Director of Licensing, North America and Jenna Marson to Director of Licensing, International Markets. The company says these leadership appointments reflect the company’s commitment to accelerating its licensing efforts both domestically and internationally as it seeks to expand its … [Read more...] about Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
Members Only: TLL’s Top 8 Licensing Trends for 2025
By Gary Symons TLL Editor in Chief The licensing industry is undergoing a period of extremely rapid change, thanks largely to a variety of economic and political factors, but even more to the rapid development of new technologies that have opened up new opportunities for the brand licensing sector. That’s not surprising. Rapid advances in technology always create new … [Read more...] about Members Only: TLL’s Top 8 Licensing Trends for 2025
Blank Tag Co. Launches Loteria Don Clemente Stickers
By Allison Watkinson TLL Reporter Blank Tag Co. has partnered with Don Clemente to release a slate of licensed sticker collections based on the Loteria Don Clemente card game. Represented by Don Clemente in the U.S., Loteria is a Mexican heritage card game brand that has become part of Mexican culture because it reflects many aspects of Mexican customs, beliefs and … [Read more...] about Blank Tag Co. Launches Loteria Don Clemente Stickers
Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
By Allison Watkinson TLL Reporter Splendid has teamed up with the Wild One pet style brand for a co-branded collection of matching clothes for pets and pet parents. Offered in a range of Wild Ones-inspired color options, the collaborative fashion collection includes six styles of human apparel and seven pet clothing styles. “As a dog mom and dog lover, I use my Wild … [Read more...] about Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
Gibson Guitar Fraud Shows Importance of Brand Protection Technology
By Gary Symons TLL Editor in Chief The recent seizure of 3,000 fake Gibson guitars highlights the need for IP security measures, says JPatton Business Development Manager Franco Diaz. The counterfeit guitars, had they been genuine, would have been worth $18.7 million, which would put a sizeable dent in the revenues of the legendary American guitar producer. "Brand owners … [Read more...] about Gibson Guitar Fraud Shows Importance of Brand Protection Technology
Precious Moments Signs Precious New Licensing Partners
By Allison Watkinson TLL Reporter The M Zone agency has secured a slate of new licensing partners for the Precious Moments collectibles brand. The new licensees will expand Precious Moments into additional product categories and distribution channels that are focused on appealing to a more youthful consumer demographic. “We're excited to have partnered with top tier … [Read more...] about Precious Moments Signs Precious New Licensing Partners
Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse
TLL Staff Perfetti Van Melle is taking its popular Chupa Chups brand into uncharted territory with the launch of Chupa Chups City in The Sandbox. This colorful, candy-themed virtual playground marks a bold step in the brand’s evolution, the partners say, blending sweetness, fun, and interactivity in an immersive digital experience. The Sandbox is a leading … [Read more...] about Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse
Sky Castle Toys and Jazwares Partner on Sticki Rolls Brand Expansion
By Allison Watkinson TLL Reporter Sky Castle Toys has signed a multi-year partnership with Jazwares to expand its Sticki Rolls brand across North America and Europe. “Jazwares is an ideal partner for Sticki Rolls, with its proven track record of scaling collectible toy brands and its strong global distribution network,” said Sky Castle Toys president, Josh Loerzel. … [Read more...] about Sky Castle Toys and Jazwares Partner on Sticki Rolls Brand Expansion
NRF Predicts 2024 Holiday Spending to Reach New Record
By Gary Symons TLL Editor in Chief The National Retail Federation projects average consumer spending over the 2024 holidays will reach a record $902 per person. The NRF bases that number on the average expected spending for gifts, food, decorations, and other seasonal items, with figures coming from its annual consumer survey conducted by Prosper Insights & Analytics. … [Read more...] about NRF Predicts 2024 Holiday Spending to Reach New Record