The Licensing Letter

North America

Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL

By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL

Amazon Renews Licensing Deal With Riot Games For Exclusive Content

By Allison Watkinson TLL Reporter Amazon Prime Gaming and Riot Games have renewed their licensing promotion to give Amazon Prime members access to exclusive content for Riot’s gaming franchises. As part of the year-long collaboration, Prime Gaming will also continue its role as a global sponsor for Riot Games' esports titles. “Expanding the partnership with Prime … [Read more...] about Amazon Renews Licensing Deal With Riot Games For Exclusive Content

Rock The Bells Partners With ODB for Rap-Inspired Apparel

By Allison Watkinson TLL Reporter Rock The Bells has partnered with the Estate of Ol' Dirty Bastard for a limited-edition, co-branded apparel collection. The collaboration was negotiated by ODB’s licensing agent, FanGirl Consulting & Brand Management. “I am so excited to start 2023 with a special partnership with Rock the Bells and ODB," said Estate of ODB … [Read more...] about Rock The Bells Partners With ODB for Rap-Inspired Apparel

Sweet Deal: Victor Allen and Mars Team Up on Snickers & Twix Iced Coffees

By Gary Symons TLL Editor in Chief A deal between coffee brand Victor Allen and confectionery giant Mars will brighten every coffee lover's day with Twix and Snickers flavors. Brand Central, the licensing agency for Mars, brokered the deal with Trilliant, which is the parent company of top coffee brand Victor Allen. Trilliant Food and Nutrition was founded in 1979, and … [Read more...] about Sweet Deal: Victor Allen and Mars Team Up on Snickers & Twix Iced Coffees

Analysis: US Government Defines Copyright Protection for AI-Created Works

By Gary Symons TLL Editor in Chief The US Copyright Office says works created with the help of artificial intelligence may be copyrighted, in a policy with major implications for the licensing industry.  From now on, all copyright applicants are legally required to disclose when their work includes AI-generated material. As well, any previously filed application that … [Read more...] about Analysis: US Government Defines Copyright Protection for AI-Created Works

Sesame Workshop Partners With Quest to Address Children’s Health Issues

By Allison Watkinson TLL Reporter Sesame Workshop has developed new resources in partnership with Quest Diagnostics to address health inequities among children. The new resources are part of Quest Diagnostics' multi-year Quest for Health Equity (Q4HE) charitable initiative. “Teaming up with Sesame Workshop to support these resources will ensure children everywhere … [Read more...] about Sesame Workshop Partners With Quest to Address Children’s Health Issues

MGM’s Vikings Return to Vikingard in Gaming Crossover Event

By Allison Watkinson TLL Reporter NetEase's Vikingard game will be hosting Part II of its Vikings Crossover event, featuring licensed content from MGM’s Vikings franchise. Vikingard is an online role-playing mobile game for Android and iOS devices that focuses on kingdom building in the Viking Age. The game was originally launched in 2022 by the Chinese mobile developer … [Read more...] about MGM’s Vikings Return to Vikingard in Gaming Crossover Event

Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Two Tickets to a Las Vegas Show Up for Grabs in the Survey Prize Draw! If you're a fan of the amazing Cirque du Soleil, you'll want to fill out this year's Royalty Trends Survey, from The Licensing Letter. Cirque du Soleil is sponsoring the 2023 Royalty Trends Survey, offering two tickets to one of their spectacular Las Vegas shows as part of the prize package. This year … [Read more...] about Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Factory Entertainment Takes Deep Dive Into Aquaman Collectibles

By Allison Watkinson TLL Reporter Factory Entertainment has partnered with DC Studios to produce a line of licensed prop replicas for the Aquaman film franchise. Factory Entertainment, Inc. is a manufacturer and distributor of toys, collectibles and home goods featuring licensed entertainment properties. The company is known for its expertise in crafting high-quality … [Read more...] about Factory Entertainment Takes Deep Dive Into Aquaman Collectibles

Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories

By Gary Symons TLL Editor in Chief The premium cold weather accessories manufacturer, Forever Fashion, has entered into a licensing agreement with kathy ireland Worldwide (kiWW). Forever Fashion CEO Isaac Levy says the partners will develop a wide-ranging assortment of kathy ireland® winter accessories products including ponchos, ruanas, kimonos, scarves, hats, … [Read more...] about Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories