The Licensing Letter

North America

Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland

By Allison WatkinsonTLL Reporter The week-long Grand Opening ceremony for Galaxyland Powered by Hasbro at the West Edmonton Mall is set to begin on Dec. 17, 2022. West Edmonton Mall is a Canadian mixed-use entertainment and retail complex that is home to more than 800 stores and services. The upcoming event will celebrate the completion of the first phase of … [Read more...] about Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland

Jazwares President Appointed Chair of Make-A-Wish Foundation

By Allison Watkinson TLL Reporter Jazwares president Laura Zebersky has been elected to chair the Board of Directors for Make-A-Wish Southern Florida. “Laura is a dynamic leader who has made a great impact during an important time in our chapter’s evolution,” said Norman Wedderburn, President and CEO of Make-A-Wish Southern Florida. “With so many key initiatives … [Read more...] about Jazwares President Appointed Chair of Make-A-Wish Foundation

The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners

By Gary Symons TLL Editor in Chief The 50th Anniversary of Hip Hop program is now underway, as The Brand Liaison announces the first wave of licensing deals. The anniversary program is a partnership between Legends Recordings and their licensing agency, The Brand Liaison, designed to celebrate the legacy of a half century of Hip Hop in America. The partners have now … [Read more...] about The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners

Hasbro’s Releases Gelfire Blaster With World’s Top YouTuber

By Gary Symons TLL Editor in Chief Hasbro has released its much anticipated NERF Pro Gelfire blaster, in collaboration with YouTube star MrBeast. The latest licensed product from Hasbro is a testament to the growing commercial power of social media stars. Last week MrBeast surpassed the long-time record holder PewDiePie to become the most watched channel on YouTube, … [Read more...] about Hasbro’s Releases Gelfire Blaster With World’s Top YouTuber

Crayola Experience Partners with Children’s Foundation for Holiday Event

By Allison WatkinsonTLL Reporter Crayola Experience has partnered with the First Responders Children’s Foundation on a licensed charity prize event for the holidays.The charity prize event allows customers to sign up for a free spin of the Holiday Prize Wheel which gives a chance to win mystery prizes ranging in value from $1 to $28 each. Each participating Crayola Experience … [Read more...] about Crayola Experience Partners with Children’s Foundation for Holiday Event

Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain

By Gary Symons TLL Editor in Chief The people of Ukraine have been redefining the definition of courage and perseverance under the most extreme adversity. Now, the aptly named pre-school series Brave Bunnies is going back into production with the help of Wildbrain. The global kids and family entertainment company has partnered with Ukrainian kids’ producer Glowberry … [Read more...] about Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain

Route One Apparel Announces Licensee Agreement with Morton Salt

By Allison WatkinsonTLL Reporter Route One Apparel has reached an official licensee agreement with Morton Salt for new consumer product collections featuring the Morton Salt Umbrella Girl logo. Morton Salt is an American company that produces salt for culinary purposes, household use, industrial use, water conditioning, agricultural use, road use, and more. The … [Read more...] about Route One Apparel Announces Licensee Agreement with Morton Salt

Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products

By Allison WatkinsonTLL Reporter Jade City Foods and Don Clemente, Inc have entered a licensing collaboration for a line of coffee and hot sauces based on the Loteria card game. The licensing collaboration was brokered by Pacific Swell Brands on behalf of Don Clemente, the US representative of the rights to the Loteria game. Pacific Swell is a boutique licensing agency … [Read more...] about Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products

Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines

By Allison Watkinson TLL Reporter Dolly Parton and ScentBeauty are continuing their licensing partnership with new fragrance product releases for the holiday season. “I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year,” said Parton. “That success has allowed me to experiment with new scents and bring different, inspiring … [Read more...] about Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines

Reindeer In Here Products Landing In Target For Xmas

By Allison Watkinson TLL Reporter Paramount Consumer Products is launching an exclusive product collection for the upcoming premiere of the CBS Original, Reindeer In Here. Reindeer In Here is an animated holiday special based on a book of the same name by author Adam Reed. Reindeer In Here follows Blizzard (Blizz) and his friends’ as they band together to save the future … [Read more...] about Reindeer In Here Products Landing In Target For Xmas