The Licensing Letter

U.S.

Hasbro’s Releases Gelfire Blaster With World’s Top YouTuber

By Gary Symons TLL Editor in Chief Hasbro has released its much anticipated NERF Pro Gelfire blaster, in collaboration with YouTube star MrBeast. The latest licensed product from Hasbro is a testament to the growing commercial power of social media stars. Last week MrBeast surpassed the long-time record holder PewDiePie to become the most watched channel on YouTube, … [Read more...] about Hasbro’s Releases Gelfire Blaster With World’s Top YouTuber

Crayola Experience Partners with Children’s Foundation for Holiday Event

By Allison WatkinsonTLL Reporter Crayola Experience has partnered with the First Responders Children’s Foundation on a licensed charity prize event for the holidays.The charity prize event allows customers to sign up for a free spin of the Holiday Prize Wheel which gives a chance to win mystery prizes ranging in value from $1 to $28 each. Each participating Crayola Experience … [Read more...] about Crayola Experience Partners with Children’s Foundation for Holiday Event

Route One Apparel Announces Licensee Agreement with Morton Salt

By Allison WatkinsonTLL Reporter Route One Apparel has reached an official licensee agreement with Morton Salt for new consumer product collections featuring the Morton Salt Umbrella Girl logo. Morton Salt is an American company that produces salt for culinary purposes, household use, industrial use, water conditioning, agricultural use, road use, and more. The … [Read more...] about Route One Apparel Announces Licensee Agreement with Morton Salt

Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products

By Allison WatkinsonTLL Reporter Jade City Foods and Don Clemente, Inc have entered a licensing collaboration for a line of coffee and hot sauces based on the Loteria card game. The licensing collaboration was brokered by Pacific Swell Brands on behalf of Don Clemente, the US representative of the rights to the Loteria game. Pacific Swell is a boutique licensing agency … [Read more...] about Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products

Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

Concert Expected To Be The Largest of Meta's Metaverse Events To Date By Gary Symons TLL Editor in Chief The Notorious B.I.G. is back, literally from the grave, as the star rapper will posthumously headline a concert in Horizon Worlds. The concert is part of one of the most powerful trends in licensing today, as music stars past and present are starring in concerts held in … [Read more...] about Trends: The Notorious B.I.G. To Headline VR Concert in Horizon Worlds

Bob Iger Returns as CEO in Major Disney Shakeup

By Gary Symons TLL Editor in Chief After a rough two years for the Walt Disney Company, Robert Iger has been reappointed as the company's CEO. Iger will replace Bob Chapek, who has stepped down from the position of CEO. Iger spent more than 40 years at Disney and also ran the company as CEO during 15 of its most successful years, overseeing massive growth that made … [Read more...] about Bob Iger Returns as CEO in Major Disney Shakeup

The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

By Allison Watkinson TLL Reporter The boutique licensing agency, The Brand Liaison has partnered with Legends Recordings for the official licensing program of the 50th Anniversary of Hip Hop.In conjunction with the Universal Hip Hop Museum, the year-long celebration will include 50 different events that will take place throughout NYC and culminate with the city-supported … [Read more...] about The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

Retail Trends: Christmas a Bit Less Merry in 2022

NPD Report Says Wary Consumers to Reduce Holiday Spending By Gary Symons TLL Editor in Chief The NPD Group predicts that Christmas stockings will be a little less full, and the stack of presents under the tree a touch smaller this year. The NPD's annual report on retail, 2022 US Holiday Purchase Intentions, says consumers generally plan to spend less this year than in … [Read more...] about Retail Trends: Christmas a Bit Less Merry in 2022

Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok

By Gary Symons TLL Editor in Chief Savvy college athletes are generating huge returns from social media, now that the NCAA allows them to earn money from Name, Image and Likeness (NIL) deals. The social video company Curastory has unearthed data that shows college athletes are earning as much as $80,000 for a single social media posts. As well, the top earning … [Read more...] about Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok

Popeye’s Fashion Update From Von Dutch Raising Funds For The SeaCleaners

By Allison Watkinson TLL Reporter Von Dutch has partnered with Popeye for a custom apparel collection in support of the ocean-cleanup organization, The SeaCleaners. Von Dutch is a streetwear fashion brand that was created in the early 2000s, and is currently owned by the French company, La Groupe Royer. “Ultimately, this collection is a blend of two cultural icons in … [Read more...] about Popeye’s Fashion Update From Von Dutch Raising Funds For The SeaCleaners