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Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys

May 26, 2023

By Allison Watkinson TLL Reporter Dan Dee International has signed a multi-year licensing agreement with Mattel for the Thomas & Friends children's brand. Dan Dee International is a design and manufacturing company that specializes in plush toys, seasonal gifts, decor and baby products. The company supplies its products to numerous retail companies for mass-market, … [Read more...] about Mattel Secures Multi-Year Partnership With DanDee For Thomas & Friends Toys

MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set

May 25, 2023

By Allison Watkinson TLL Reporter The MoMA Design Store and MEDICOM TOY have partnered on a licensed BE@RBRICK figure set featuring Salvador Dalí's artwork, The Persistence of Memory. MEDICOM TOY is a Japanese company that specializes in manufacturing toys and collectibles. The company's BE@RBRICK collectible figure brand was initially launched in 2001 to celebrate the … [Read more...] about MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set

Licensing Expo: Everything You Need to Know Before You Go

May 25, 2023

By Gary Symons and Allison Watkinson The Licensing Expo is the world's largest trade show and conference for the licensing industry, so it comes with a wide selection of great opportunities and equally great challenges. On the bright side, new ideas, deals and educational opportunities for this complex and fascinating industry. On the more challenging side, aching … [Read more...] about Licensing Expo: Everything You Need to Know Before You Go

PBS Kids Unveils Plans For New Children’s Content and Games

May 24, 2023

By Allison Watkinson  TLL Reporter PBS Kids has released new information on its 2023 summer programming slate for new episodes, films and licensed games. PBS Kids summer content will include new movies for Alma's Way, Molly of Denali, and Ready Jet Go!, and additional episodes for Work It Out Wombats! and Rosie's Rules. PBS Kids will also release three games inspired by … [Read more...] about PBS Kids Unveils Plans For New Children’s Content and Games

Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency

May 24, 2023

by Gary Symons TLL Editor in Chief If you've played cards, odds are you've held a pack from Bicycle Playing Cards in your hand. Now, the 130-year-old Bicycle Playing Card brand has engaged Brentwood Licensing LLC to expand its reach through licensing. Brentwood Licensing LLC just announced its licensing representation partnership with Bicycle Playing Cards, a brand … [Read more...] about Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency

Hasbro Named to Civic 50 List for 11th Straight Year

May 23, 2023

By Allison Watkinson TLL Reporter Hasbro, Inc. has been named as a 2023 honoree of The Civic 50 by the Points of Light nonprofit organization. The company has also been named this year’s Civic 50 Consumer Discretionary Sector Leader. “Companies play a critical role in creating thriving, participatory communities,” said Points of Light CEO, Diane Quest. “Companies like … [Read more...] about Hasbro Named to Civic 50 List for 11th Straight Year

Broad Street Launches ‘The Royalty Report’ Channel on YouTube

May 23, 2023

Broad Street Licensing Group brings an edgy, fresh look at food licensing with a wide range of interesting guests on “The Royalty Report” By Gary Symons TLL Editor in Chief Broad Street Licensing Group is helping liven up the conversation around food and beverage licensing with a new podcast, The Royalty Report. A top licensing agency in food and restaurant brands, … [Read more...] about Broad Street Launches ‘The Royalty Report’ Channel on YouTube

Rube Goldberg Craziness Captured in New VR Game

May 22, 2023

Grab your virtual dominos, confetti cannons, and black hole launchers... The game developer Free Range Games has released a clever new virtual reality game, Rube Goldberg Workshop, for the Meta Quest 2 and Meta Quest Pro. The game was made possible through a licensing deal between Free Range and the Rube Goldberg Institute, brokered by its licensing agency Brand … [Read more...] about Rube Goldberg Craziness Captured in New VR Game

Forever 21 and Barbie Go Back to the Metaverse for Summer Collection

May 22, 2023

By Gary Symons TLL Editor in Chief The fashion retailer Forever 21 has launched a new collaboration with Barbie, creating physical and virtual fashion lines for summer. Co-designed by Mattel and Forever 21, the Forever 21 x Barbie exclusive capsule was available for early access shopping on the Forever 21 mobile app on May 16, and hit the shelves at select Forever 21 … [Read more...] about Forever 21 and Barbie Go Back to the Metaverse for Summer Collection

Ja Rule to Headline Licensing Expo Opening Night Party

May 19, 2023

By Allison Watkinson TLL Reporter The rapper, singer and businessman Ja Rule has been booked to headline the 2023 Licensing Expo's Opening Night Party. Ja Rule, aka Jeffrey Bruce Atkins Sr., released his first solo album, Venni Vetti Vecci, in 1999. Since his initial solo debut, Ja Rule has sold more than 20 million albums worldwide. "Ja Rule has a distinctive style … [Read more...] about Ja Rule to Headline Licensing Expo Opening Night Party

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