The Licensing Letter

U.S.

Revolutionizing Brand Management with JPatton and Direct Licensing Hub

TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage … [Read more...] about Revolutionizing Brand Management with JPatton and Direct Licensing Hub

Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel

TLL Staff Spin Master has announced the launch of an exciting new toy collection created in partnership with Rachel Griffin-Accurso and Aron Accurso, the creators of the Ms. Rachel YouTube channel. This new line, developed in collaboration with Melissa & Doug, merges Ms. Rachel’s expertise in early childhood education with Spin Master’s innovative toy design. The … [Read more...] about Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel

Nothing Bundt Cakes Gets Some Pop Tart Flavor in Kellanova Collab

By Allison Watkinson TLL Reporter Nothing Bundt Cakes has unveiled a new collaboration with Kellanova for a licensed Bundtlet inspired by Frosted Strawberry Pop-Tarts. This new offering combines the taste of the Pop Tarts breakfast treat with Nothing Bundt Cakes' signature mini Bundt cakes. The Frosted Strawberry Pop-Tarts Bundtlet features a strawberry cake base enhanced … [Read more...] about Nothing Bundt Cakes Gets Some Pop Tart Flavor in Kellanova Collab

Shop Emily in Paris Fashion With Google Lens Technology

By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology

Impossible Foods Opens an Impossible Restaurant

By Allison Watkinson TLL Reporter Impossible Foods has opened an in-person food-service concept in the XMarket Food Hall through a licensing partnership with Veg House and PlantX Life.Leased through PlantX Life and managed by Veg House, the Impossible Quality Meats pop-up restaurant will offer a plant-based menu that spans small plates, main courses, brunch offerings and … [Read more...] about Impossible Foods Opens an Impossible Restaurant

Tapatío and Idahoan Unveil Some Spicy Spuds

By Allison Watkinson TLL Reporter Tapatío and Idahoan Foods are releasing a co-branded new product called Idahoan Tapatío Triple Cheese Mashed Potatoes. Tapatió is a family-owned business that has been producing branded hot sauce since 1971. Since its creation, the Tapatió hot sauce brand has expanded to include an extensive range of licensed consumer products that includes … [Read more...] about Tapatío and Idahoan Unveil Some Spicy Spuds

Cinnabon and Warheads Launch Sweet and Sour Collaboration

By Allison Watkinson TLL Reporter Cinnabon has launched a licensing partnership with Warheads to introduce two limited-edition sour candy-flavored menu items. "We are ecstatic to collaborate with such a beloved brand and give consumers a sweet new way to experience our super sour products," said Warheads VP,  Lindsay Karlin. "It’s incredible to see two inventive brands like … [Read more...] about Cinnabon and Warheads Launch Sweet and Sour Collaboration

Must Read: Mars Acquires Kellogg’s Snack Division Kellanova

$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova

Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’

By Gary Symons TLL Editor in Chief Mattel is hoping for more movie magic, as it has just released a full line of fashion dolls inspired by Universal Picture's upcoming live action flick Wicked. The toyco had previously announced singing dolls representing the main characters Glinda (played by Ariana Grande) and Elphaba (Cynthia Erivo). They are now being joined by a wider … [Read more...] about Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’

Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song

“Never, Never Use That Song Again” Says Son Isaac Hayes III By Gary Symons TLL Editor in Chief The estate of music legend Isaac Hayes plans to sue the Donald Trump campaign for unauthorized use of the song 'Hold On, I'm Coming'. The family threatened a $3 million lawsuit over the weekend, saying the presidential nominee for the GOP and his lawyers have ignored previous … [Read more...] about Isaac Hayes Estate Suing Trump For Unauthorized Use of Hit Song