By Allison Watkinson TLL Reporter The international toys and games trade fair Spielwarenmesse has just released new dates for its upcoming toy fair in 2024. The 2024 Spielwarenmesse trade fair will run from Tuesday, Jan. 30 to Saturday, Feb. 3, at Nuremberg’s exhibition center. The new days for the fair reflect a change from past years where the trade show ran from … [Read more...] about Trade Show: Spielwarenmesse Reveals New Dates for 2024 Toy Fair
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Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise
By Allison Watkinson TLL Reporter Spin Master has announced a new multiplatform children's franchise called Unicorn Academy, which will debut with a Netflix-original animated series. Spin Master is a global children's entertainment company that specializes in creating toys, entertainment content, and digital games. With distribution in over 100 countries, Spin Master … [Read more...] about Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise
ESI and Tetris Partner on New Range of Gaming Accessories
By Gary Symons TLL Editor in Chief ESI Cases and Accessories and The Tetris Company have announced a new licensing partnership. Under the agreement, ESI will release a range of TetrisTM branded consumer electronics products across the United States and Canada. The deal was brokered on behalf of ESI by Starwood Brands; a brand licensing agency that represents top-tier … [Read more...] about ESI and Tetris Partner on New Range of Gaming Accessories
Epic Games Inks Cool Deal With Kemper for Fortnite Snowboards
By Allison Watkinson TLL Reporter Kemper Snowboards has partnered with Epic Games to create a co-branded collection of Fortnite x Kemper Fantom Snowboards. The partnership was brokered by Fortnite’s exclusive consumer products licensing agency, IMG. A subsidiary of Endeavor, IMG is a global company that works in the fields of sports, fashion, events, media, licensing, … [Read more...] about Epic Games Inks Cool Deal With Kemper for Fortnite Snowboards
Ukraine Designers Featured at Paris Fashion Week
By Gary Symons TLL Editor in Chief The upcoming Fashion Week in Paris will give companies a chance to support Ukrainian designers, as they fight to survive the Russian invasion. Seven Ukrainian designers will showcase their Autumn Winter 2023 collections at Paris Fashion Week from March 3-7 in the famous first arrondissement located at 7 Rue d’Argenteuil. This … [Read more...] about Ukraine Designers Featured at Paris Fashion Week
Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt
By Allison Watkinson TLL Reporter The licensing agency Merchantwise is representing We’re Going on a Bear Hunt across Australia and New Zealand for Walker Productions and Lupus Films. A part of The Merchantwise Group, Merchantwise is a full-service licensing agency that specializes in representing gaming, digital and entertainment brands. As the licensing … [Read more...] about Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt
Adonis Creed Coming to Fortnite in MGM Collaboration
By Allison Watkinson TLL Reporter Epic Games’ and MGM have partnered to bring limited-edition Creed III content to the Fortnite online game platform. MGM's Creed film franchise follows the boxing career of the fictional character Adonis Creed. The upcoming Creed III film is the third installment in the franchise and marks Michael B. Jordan’s directorial debut. “Creed … [Read more...] about Adonis Creed Coming to Fortnite in MGM Collaboration
Nitro Circus Returns Thanks to Round Room Live Partnership
By Gary Symons TLL Editor in Chief The certifiably insane thrill ride that is the Nitro Circus returns in its first live tour since 2018, thanks to a partnership with Round Room Live. Nitro Circus and Round Room Live today announced a multi-year global partnership that will see the action sports authorities return to North American arenas for the first time in five … [Read more...] about Nitro Circus Returns Thanks to Round Room Live Partnership
Experiential Licensing: Crayola Experience Named as Top Museum for Kids
By Allison Watkinson TLL Reporter The Crayola Experiences attraction in Easton has been featured on USA TODAY's list of the Best Children's Museum Readers' Choice Awards for 2023. USA TODAY's Reader's Choice Awards are intended to highlight the best US destinations in categories such as entertainment, food and drink, hotels, and activities. The licensed Crayola … [Read more...] about Experiential Licensing: Crayola Experience Named as Top Museum for Kids
Agencies: Battersea Extends Licensing Agreement with The Point.1888
By Allison Watkinson TLL Reporter The British animal welfare charity Battersea has extended its licensing representation agreement with The Point.1888. The Point.1888 is a retail-focused brand extension agency that helps its clients boost revenue and consumer engagement through licensed products. “We are delighted to continue our valued relationship with The … [Read more...] about Agencies: Battersea Extends Licensing Agreement with The Point.1888