By Allison Watkinson TLL Reporter Genius Brands has promoted Todd Steinman to president of the newly-created Genius Networks business unit. “I’m thrilled to take the reins of the newly created Genius Networks and lead operations, content, monetization, and distribution to further accelerate the company’s consumer-facing goals," said Steinman. "We have a very talented, … [Read more...] about Who’s News: Steinman Promoted to Head Newly Created Genius Networks
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LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture
By Gary Symons TLL Editor in Chief LEGO, the world's leading toy brand, has hired three new staff members to help lead its $1 billion foray into the metaverse. According to the LEGO-obsessed publications Jay's Brick Blog and Brick Fanatics LEGO has posted job openings for three new positions in its new GAME division, which is an acronym for Game, Activations & … [Read more...] about LEGO Hires New Staff To Lead Its $1 Billion Metaverse Venture
Chefclub Signs Five New Licenses For Cooking Themed Toys
By Allison Watkinson TLL Reporter The food-themed content studio Chefclub has secured five new toy distribution partnerships with White Knight Toys, Autruche, Hutter Trade, JPM Toys, and CMC Global. The companies will be the exclusive domestic licensing agents for Chefclub’s line of kid-focused cooking utensils in their respective regions. White Knight Toys will be … [Read more...] about Chefclub Signs Five New Licenses For Cooking Themed Toys
Book Licensing: Moominvalley Adaptation Gets Fourth Season
by Allison Watkinson TLL Reporter Gutsy Animations’ flagship animated series Moominvalley has been renewed for a fourth season by the broadcasters Sky, Yle, and Viaplay. The Moominvalley animated series is based on a series of childrens books and comic strips written by Tove Jansson between 1945 and 1980. The international licensing rights to the Moomin franchise are … [Read more...] about Book Licensing: Moominvalley Adaptation Gets Fourth Season
Spin Master Goes High Tech With Acquisition of HEXBUG
by Allison Watkinson TLL Reporter Spin Master has reached a licensing agreement with Innovation First International to acquire the company's robotic toy brand HEXBUG. Innovation First International is a privately-held corporation that manufactures and produces robotic products for the consumer, education, and business-to-business markets. "At Spin Master we are … [Read more...] about Spin Master Goes High Tech With Acquisition of HEXBUG
Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection
By Gary Symons TLL Editor in Chief The celebrated New York designer Isaac Mizrahi has partnered with E&H Collection to design, develop and distribute fine jewelry, in a multi-year agreement. The deal was brokered by Starwood Brands; a brand licensing agency that represents top-tier manufacturers in their licensing partnerships. The deal brings together E&H … [Read more...] about Isaac Mizrahi Sparkles in Jewelry Partnership with E&H Collection
Roku’s New TVs Could Be A Risky Licensing Move
By Allison Watkinson TLL Reporter The streaming device company Roku is planning to release its first line of Smart TVs that are both designed and manufactured by the company itself. The announcement of the new Roku Smart TV product lines was made during the 2023 Consumer Electronics Show in Las Vegas. Prior to this announcement, the tech company had only offered … [Read more...] about Roku’s New TVs Could Be A Risky Licensing Move
Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
By Allison Watkinson TLL Reporter The online battle-royale game PUBG Mobile recently partnered with the luxury car brand Maserati to bring several sports car models to the playing field. The deal between the two brands was facilitated by Maserati's licensing agency IMG, a subsidiary of the global sports and entertainment company Endeavor. “PUBG MOBILE and Maserati are … [Read more...] about Mobile Game Licensing: Maserati Adds Some Zoom to PUBG Mobile
Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation
The world's most famous soup brand is once again working with one of the world's most famous artists, Andy Warhol. The work that originally made Warhol a a pop icon was when he appropriated images from consumer culture and mass media, especially the famous Campbell’s Soup Cans in 1962. The canvases were displayed together on shelves, like products in a grocery aisle. At the … [Read more...] about Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation
Mattel Unveils All New Line for Disney Princess and Frozen
By Gary Symons TLL Editor in Chief Toymaker Mattel has revealed its new line up for its licensed Disney Princess and Disney Frozen lines. The Disney dolls line is among the most popular in the world, as it celebrates the adventures of Disney 'Princess' films and particularly Disney Frozen. The Mattel dolls are known for their attention to detail, allowing fans to bring … [Read more...] about Mattel Unveils All New Line for Disney Princess and Frozen