By Gary Symons TLL Editor in Chief As 2022 draws to a close, we at TLL have been struck by the amazing talent for innovation and rapid change we've seen in the licensing industry. Certainly 2022 has been a tough year by any standard. Between the ongoing hangover of the COVID-19 pandemic, the War in Ukraine, ongoing logistical logjams, runaway inflation, and … [Read more...] about Feature: TLL’s Top Licensing Trends of 2022
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Percy Pig Partners With Nails.Inc on Scented Nail Products
By Allison Watkinson TLL Reporter The British nail brand Nails.Inc has entered a licensing partnership with Percy Pig for a line of scented nail products. Percy Pig is a British confectionary brand that is owned by the multinational retailer Marks and Spencer's. This licensing collaboration with Nails.Inc marks the first time that the Percy Pig brand has collaborated … [Read more...] about Percy Pig Partners With Nails.Inc on Scented Nail Products
Falcon’s Beyond Expands With Design Group in The Philippines
By Allison Watkinson TLL Reporter Falcon’s Beyond is opening a new office in the Metro Manila region of the Philippines in early 2023 for its creative design division. Falcon's Beyond is a fully-integrated experiential entertainment company that develops location-based attractions, patented technologies, media content, consumer products, and more based on both licensed … [Read more...] about Falcon’s Beyond Expands With Design Group in The Philippines
Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection
By Allison Watkinson TLL Reporter The Smith snowsports manufacturer has partnered with Crayola to develop a co-branded capsule collection of colorful snow goggles. The licensed snow goggle collection features hand-drawn strap designs inspired by Crayola art products. All goggle models included in the collection are designed for integration with Smith brand helmets for … [Read more...] about Crayola and Smith Dream of a Multicolored Christmas with Goggle Collection
Comics Licensing: Batman and Spawn Star in Licensed Crossover
By Allison Watkinson TLL Reporter A licensed crossover comic called Batman/Spawn is being released as a new, licensed series by DC and Image Comics. The new release was made by the Spawn franchise's creator, Todd McFarlane and his longtime teammate, Greg Capullo. Capullo was responsible for penciling the comic and McFarlane was responsible for the writing and inking of … [Read more...] about Comics Licensing: Batman and Spawn Star in Licensed Crossover
Who’s News: Arcade1Up Announces Key Hires To Support Sales Growth
By Allison Watkinson TLL Reporter Arcade1Up has announced three new hires to the company’s sales team to support its expanding U.S. and international business. Eric Van Kannel, Michael Fisher and Kuntha Kith have been appointed as Director of Digital Sales, Sales Manager and Director of Business Planning respectively for the retro arcade entertainment company. In … [Read more...] about Who’s News: Arcade1Up Announces Key Hires To Support Sales Growth
Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team
By Gary Symons TLL Editor in Chief Warner Bros. Discovery has unveiled a seismic shift in the management of its massive consumer products business. Warner, as one of the world's largest and most successful studios, runs CP operations globally, and this week announced changes to reflect that reality. Among the major changes, Warner announced: Canada and the U.S. are … [Read more...] about Warner Bros. Discovery Announces Major Restructuring of CP Leadership Team
Merchantwise to Manage Licensing for Australian Olympic Committee
By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee
Trade Shows: World of Toys Program Expands to New York and Tokyo
By Gary Symons TLL Editor in Chief Now that the COVID-19 pandemic is over, Spielwarenmesse has been on a tear, expanding its programs around the globe. Spielwarenmesse eG is a fair organizer and marketing services provider for the toy sector and other consumer goods markets. The Nuremberg-based company organizes the world-leading Spielwarenmesse toy fair in Nuremberg, … [Read more...] about Trade Shows: World of Toys Program Expands to New York and Tokyo
Sesame Workshop Services Reached One Million Children in the Middle East
By Allison Watkinson TLL Reporter The childhood development initiative Ahlan Simsim has now reached one million children with direct services across Iraq, Jordan, Lebanon, and Syria. “The IRC-Sesame Workshop Ahlan Simsim program is the largest early childhood development program in a humanitarian setting,” said David Miliband, President and CEO of the IRC. “The … [Read more...] about Sesame Workshop Services Reached One Million Children in the Middle East