By Gary Symons TLL Editor in Chief Hasbro has released its much anticipated NERF Pro Gelfire blaster, in collaboration with YouTube star MrBeast. The latest licensed product from Hasbro is a testament to the growing commercial power of social media stars. Last week MrBeast surpassed the long-time record holder PewDiePie to become the most watched channel on YouTube, … [Read more...] about Hasbro’s Releases Gelfire Blaster With World’s Top YouTuber
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Crayola Experience Partners with Children’s Foundation for Holiday Event
By Allison WatkinsonTLL Reporter Crayola Experience has partnered with the First Responders Children’s Foundation on a licensed charity prize event for the holidays.The charity prize event allows customers to sign up for a free spin of the Holiday Prize Wheel which gives a chance to win mystery prizes ranging in value from $1 to $28 each. Each participating Crayola Experience … [Read more...] about Crayola Experience Partners with Children’s Foundation for Holiday Event
Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain
By Gary Symons TLL Editor in Chief The people of Ukraine have been redefining the definition of courage and perseverance under the most extreme adversity. Now, the aptly named pre-school series Brave Bunnies is going back into production with the help of Wildbrain. The global kids and family entertainment company has partnered with Ukrainian kids’ producer Glowberry … [Read more...] about Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain
Route One Apparel Announces Licensee Agreement with Morton Salt
By Allison WatkinsonTLL Reporter Route One Apparel has reached an official licensee agreement with Morton Salt for new consumer product collections featuring the Morton Salt Umbrella Girl logo. Morton Salt is an American company that produces salt for culinary purposes, household use, industrial use, water conditioning, agricultural use, road use, and more. The … [Read more...] about Route One Apparel Announces Licensee Agreement with Morton Salt
Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products
By Allison WatkinsonTLL Reporter Jade City Foods and Don Clemente, Inc have entered a licensing collaboration for a line of coffee and hot sauces based on the Loteria card game. The licensing collaboration was brokered by Pacific Swell Brands on behalf of Don Clemente, the US representative of the rights to the Loteria game. Pacific Swell is a boutique licensing agency … [Read more...] about Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products
Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion
By Gary Symons If you're a brand wanting to get into the business of virtual fashion in the metaverse, a new study from Roblox is a good place to find some intel on the industry. Roblox is generally acknowledged as the world's largest metaverse company in terms of active users, and also runs a profitable and rapidly growing business selling virtual fashion and other … [Read more...] about Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion
ZAG Animation on Display At Brazilian Pop Culture Festival
By Allison Watkinson TLL Reporter The animation studio ZAG is hosting an exhibit at Brazil’s upcoming pop culture festival CCXP for its Miraculous and Ghostforce entertainment franchises. “We’re so excited to be at CCXP to interact with our Miraculous cosplay fans from across Brazil and engage them with news about Ghostforce that launched in May this year,” said Jeremy … [Read more...] about ZAG Animation on Display At Brazilian Pop Culture Festival
Luther Vandross Estate Signs New Agency For Global Licensing
By Allison Watkinson TLL Reporter The estate of Luther Vandross has signed Epic Rights as its global merchandise management agency for a new retail and e-commerce program. Epic Rights offers a broad range of services such as retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, and merch bundles. Epic Rights is part of Universal Music Group’s … [Read more...] about Luther Vandross Estate Signs New Agency For Global Licensing
Arcade1Up Literally Adds Some Risk To Your Gaming Life
By Allison Watkinson TLL Reporter Arcade1Up and Hasbro have teamed up to add the classic strategy game Risk to Arcade1Up's Infinity Game Table. The Infinity Game Table is a hybrid touchscreen board game table that combines digital and tabletop experiences. Risk joins close to 100 other licensed games for the device, including Scrabble, Chutes & Ladders, Clue, and … [Read more...] about Arcade1Up Literally Adds Some Risk To Your Gaming Life
Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines
By Allison Watkinson TLL Reporter Dolly Parton and ScentBeauty are continuing their licensing partnership with new fragrance product releases for the holiday season. “I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year,” said Parton. “That success has allowed me to experiment with new scents and bring different, inspiring … [Read more...] about Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines