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The Point.1888 To Rep Spin Master’s Unicorn Academy

By Allison Watkinson TLL Reporter Spin Master has signed The Point.1888 as its UK licensing agent for the children's fantasy franchise Unicorn Academy. The appointment of The Point.1888 follows the news of Spin Master's upcoming Unicorn Academy Netflix series, toy collection, digital game, publishing line and consumer products program. “Unicorn Academy is a unique and … [Read more...] about The Point.1888 To Rep Spin Master’s Unicorn Academy

Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Two Tickets to a Las Vegas Show Up for Grabs in the Survey Prize Draw! If you're a fan of the amazing Cirque du Soleil, you'll want to fill out this year's Royalty Trends Survey, from The Licensing Letter. Cirque du Soleil is sponsoring the 2023 Royalty Trends Survey, offering two tickets to one of their spectacular Las Vegas shows as part of the prize package. This year … [Read more...] about Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

What Does the Success of Hogwarts Legacy Mean For Licensed Games?

Guest Opinion Article By Rachit Moti CEO and Founder of Layer Licensing During the gaming boom of the ‘80s, a new trend of video games based on popular films and TV shows started to emerge. For the next 30 years, practically every blockbuster film that hit cinema screens had a movie tie-in game, from Batman and Beauty and the Beast to A Bug’s Life and The Lion King. Some … [Read more...] about What Does the Success of Hogwarts Legacy Mean For Licensed Games?

Dumbgood Releases Scream-Inspired Apparel Line to Die For

The lifestyle brand Dumbgood has released new licensed apparel based on the Scream horror franchise. The collections' release was timed to coincide with the franchise’s latest feature film, Scream VI. The licensed apparel collection includes a bucket hat, hoodie, cropped long sleeve, lounge shorts, sweatpants, and an adjustable mini messenger bag. The designs for the … [Read more...] about Dumbgood Releases Scream-Inspired Apparel Line to Die For

Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter

By Gary Symons TLL Editor in Chief The first Laurel and Hardy film debuted in 1927, and almost a century later, the comedians still bring laughter to millions of people around the world. While the Laurel & Hardy shorts were recorded in grainy black and white film, today the comedic pieces that defined slapstick comedy are viewed millions of times on modern streaming … [Read more...] about Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter

Licensing Tech: BIP Launches an Online Licensing Marketplace

Major Licensor Jazwares and Hit Metaverse Gaming Brands Among First to Use the Platform By Gary Symons TLL Editor in Chief Tech company BIP has launched a global IP licensing marketplace, with toy giant Jazwares and metaverse gaming brands already on board. Metaverse games Brookhaven and Jailbreak are among the other brands signed on to the nascent IP licensing … [Read more...] about Licensing Tech: BIP Launches an Online Licensing Marketplace

Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO. The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models. As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of … [Read more...] about Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks

By Gary Symons TLL Editor in Chief The popular fashion brand Lacoste is joining the industry's dive into the metaverse, filing five new trademarks for digital goods. The filings were made for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand intended to be compatible with cryptocurrencies and non-fungible tokens, or … [Read more...] about Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks

DC and Partners Release Products for the Whole ‘Shazamily’

By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products and DC have revealed an extensive collection of licensed merchandise based on the upcoming superhero film Shazam! Fury of the Gods. The collectible manufacturer McFarlane has released a licensed Shazam action figure at major retailers and the DC Shop. The toy company Spin Master has also … [Read more...] about DC and Partners Release Products for the Whole ‘Shazamily’

Licensing Survey: We Want to Hear From You For 2023 Licensing Survey

By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey