The Licensing Letter

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EA Sports FC Mobile Adds 650 Licensed Teams in Major Update

By Allison Watkinson TLL Reporter Electronics Arts has launched an update to its EA Sports mobile game to bring it in line with the EA SPORTS FC brand. Previously known as FIFA Mobile, the updated EA Sports FC Mobile game includes several expansions to gameplay features, player customization options, and football league licenses. For existing users of the game, EA … [Read more...] about EA Sports FC Mobile Adds 650 Licensed Teams in Major Update

Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide

By Allison WatkinsonTLL ReporterGibson has launched a limited-edition Gene Simmons EB-0 Bass guitar as part of its long-standing partnership with the rock and roll icon. Gene Simmons is best-known as the bassist and co-lead singer of the hard rock band KISS. Gene Simmons performed on all 20 of the band's studio albums and he has also produced two solo albums. Simmons rose to … [Read more...] about Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide

Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program

By Allison Warkinson TLL ReporterWildBrain CPLG and MGM Consumer Products have launched an extensive global licensing program for the studio’s supernatural comedy series, Wednesday.“It’s been exciting to see the fandom for Wednesday grow so quickly internationally," said MGM head, Robert Marick. "With the support of WildBrain CPLG and our international partners, we are looking … [Read more...] about Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program

Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’

By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’

BBC Developing Bluey Video Game With Outright Games

By Allison Watkinson TLL Reporter BBC Studios has partnered with Outright Games to develop a licensed video game based on the Bluey childrens' series. Outright Games is a global company that specializes in developing and publishing family-friendly video games based on licensed entertainment brands. “We’re delighted to be working with Outright Games on Bluey’s first … [Read more...] about BBC Developing Bluey Video Game With Outright Games

Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies

By Allison Watkinson TLL Reporter WildBrain has secured a slate of new licensing partnerships and content agreements for its long-standing Teletubbies brand. The new partnerships will expand the reach of the Teletubbies in categories such as ecommerce, apparel, location-based entertainment, lifestyle products, accessories, gaming and more. For the ecommerce category, … [Read more...] about Wildbrain Unveils Massive Slate of New Licensing Deals for Teletubbies

Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050

By Gary Symons TLL Editor in Chief The world's largest toy company, LEGO, says it will achieve net zero greenhouse gas emissions by the year 2050. It's a major step on the way to combatting climate change, which this year has led to major disasters, droughts, crop failure, as well as thousands of deaths around the world. Climate change scientists, the United Nations … [Read more...] about Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050

Arcade1Up Announces Deluxe Home Arcade Line For International Distribution

By Allison WatkinsonTLL ReporterTastemakers' Arcade1Up brand is expanding internationally with a new home arcade product line and distribution partnerships. The new Arcade1Up products are part of a line called Deluxe that integrates modern technology into a streamlined version of the brand's ¾ scale home arcade machines. The four Arcade1Up products in the collection are TIME … [Read more...] about Arcade1Up Announces Deluxe Home Arcade Line For International Distribution

Momo Film Partners With Bros Studio to Develop Kenaz Webtoons Into TV Series

By Allison WatkinsonTLL ReporterMomo Film Co. has signed a co-production deal with Bros Studio to develop Kenaz webtoons into scripted TV series.Kenaz is a Korean webtoon company, platform and IP holder that produces and distributes content across multiple demographic categories.“We are in the era of NFTs, AI, VR, and K-content, and I believe that webtoons is the medium that … [Read more...] about Momo Film Partners With Bros Studio to Develop Kenaz Webtoons Into TV Series

TLL Offering Free Listings For Licensing Agencies in New Publication

By TLL Staff The Licensing Letter will be publishing an annual Global Guide to Licensing Agencies, and basic listings are being offered at no cost. The Guide is designed to help licensors and licensees identify the most appropriate licensing agency for their needs, and when submitted by the agency, listings will include a contact email, phone number and/or website … [Read more...] about TLL Offering Free Listings For Licensing Agencies in New Publication