The Licensing Letter

Worldwide

Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

By Gary Symons If you're a brand wanting to get into the business of virtual fashion in the metaverse, a new study from Roblox is a good place to find some intel on the industry. Roblox is generally acknowledged as the world's largest metaverse company in terms of active users, and also runs a profitable and rapidly growing business selling virtual fashion and other … [Read more...] about Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion

Luther Vandross Estate Signs New Agency For Global Licensing

By Allison Watkinson TLL Reporter The estate of Luther Vandross has signed Epic Rights as its global merchandise management agency for a new retail and e-commerce program. Epic Rights offers a broad range of services such as retail licensing, tour merchandising, D2C e-commerce, VIP/fan experiences, and merch bundles. Epic Rights is part of Universal Music Group’s … [Read more...] about Luther Vandross Estate Signs New Agency For Global Licensing

Arcade1Up Literally Adds Some Risk To Your Gaming Life

By Allison Watkinson TLL Reporter Arcade1Up and Hasbro have teamed up to add the classic strategy game Risk to Arcade1Up's Infinity Game Table. The Infinity Game Table is a hybrid touchscreen board game table that combines digital and tabletop experiences. Risk joins close to 100 other licensed games for the device, including Scrabble, Chutes & Ladders, Clue, and … [Read more...] about Arcade1Up Literally Adds Some Risk To Your Gaming Life

Toy Association Names Top STEAM Toys for 2022

By Allison Watkinson TLL Reporter The Toy Association has unveiled its Holiday 2022 STEAM Toy Guide, which includes 30 officially accredited STEAM-based toys. The STEAM Toy Guide features hands-on toys and activities that engage kids in science, technology, engineering, art, and math. Each toy on the list has passed a strict product evaluation process to earn an official … [Read more...] about Toy Association Names Top STEAM Toys for 2022

The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

By Allison Watkinson TLL Reporter The boutique licensing agency, The Brand Liaison has partnered with Legends Recordings for the official licensing program of the 50th Anniversary of Hip Hop.In conjunction with the Universal Hip Hop Museum, the year-long celebration will include 50 different events that will take place throughout NYC and culminate with the city-supported … [Read more...] about The Brand Liaison To Lead Licensing For The 50th Anniversary Of Hip Hop

Transport for London Seeking New Licensing Agency

By Gary Symons TLL Editor in Chief The world famous Transport for London organization has issued a tender seeking bids for a brand licensing and development contract. The tender for the TfL contract was posted in late October on the UK government's Find Tender Service. It calls for a three-year contract with the option to extend for a further two years on a yearly … [Read more...] about Transport for London Seeking New Licensing Agency

ITV’s The Voice Enters Metaverse With Help From VBG

By Gary Symons TLL Editor in Chief ITV Studios has granted exclusive rights in the metaverse for its hit show The Voice to the Virtual Brand Group.  The Voice is currently the world's number one talent show, and has radically changed the way stars are created by masking the competitors' appearance. The show's creators have now decided it's time to take The Voice … [Read more...] about ITV’s The Voice Enters Metaverse With Help From VBG

Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation

By Allison Watkinson TLL Reporter PhatMojo has appointed Mix Licensing Group to grow their licensing portfolio and form new master toy partnerships. Mix Licensing will be responsible for evaluating brands in the categories of entertainment, gaming, pop-culture and more to expand PhatMojo’s master toy programs and maximize retail impact. “It is exciting to work with such … [Read more...] about Toy Licensing: PhatMojo Appoints Mix Licensing For Global Representation

Licensing International Names Delivering Good as its Charity of Choice

By Allison WatkinsonTLL Reporter Licensing International has named the non-profit organization Delivering Good as its charity of choice for product donations. Delivering Good is a non-profit that provides new merchandise donated by manufacturers and retailers to families facing economic, medical, social, and environmental challenges. Since 1985, Delivering Good has … [Read more...] about Licensing International Names Delivering Good as its Charity of Choice

Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary

By Allison WatkinsonTLL Reporter Following a partnership for the Assassin’s Creed Valhalla brand earlier this year, Ubisoft and Fabacus are joining forces for Assassin’s Creed's 15th anniversary. The agreement between the two companies was brokered by the licensing division of the global entertainment company, IMG. Fabacus is a global software developer that is known … [Read more...] about Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary