The Licensing Letter

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Licensing Roundup: Saks x SNL and Vengeance Most Fowl Fashion

Saks Fifth Avenue and “SNL” Join Forces for 50th Anniversary Celebration Saks Fifth Avenue and NBCUniversal are celebrating the 50th anniversary of Saturday Night Live (SNL) with an exclusive collaboration. Customers can shop SNL-inspired merchandise on Saks.com, featuring clothing and accessories from Favorite Daughter and a special edition of Le Labo’s SANTAL 26 candle … [Read more...] about Licensing Roundup: Saks x SNL and Vengeance Most Fowl Fashion

LEGO and BBC Studios Announce Bluey Toy Partnership

By Allison Watkinson TLL Reporter The LEGO Group and BBC Studios have launched a global partnership to bring the Bluey animated series to LEGO toy sets. “We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios," said LEGO Group head, Michaela Edgerley Stovicek. "It’s been a long time coming and we believe that this … [Read more...] about LEGO and BBC Studios Announce Bluey Toy Partnership

Why the Sports Licensing and Tailgate Show is a Must in 2025

By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025

Omaha Steaks Names Global Icons as Licensing Representative

By Allison Watkinson TLL Reporter The Global Icons agency has signed a partnership with Omaha Steaks to develop a multi-category licensing program based on the gourmet food brand. Per the terms of the agreement, Global Icons will work to expand Omaha Steaks by securing licensing partnerships with brands across multiple product categories. The licensing program will … [Read more...] about Omaha Steaks Names Global Icons as Licensing Representative

Mister Rogers and Tubby Todd Debut Skincare Collection

By Allison Watkinson TLL Reporter Fred Rogers Productions and Tubby Todd have renewed their partnership to launch a licensed skincare collection inspired by Mister Rogers’ Neighborhood. Developed for Valentine's Day, the exclusive collection features a range of gentle, family-friendly skincare products including hair + body wash, everday lotion and bath bombs. Offered … [Read more...] about Mister Rogers and Tubby Todd Debut Skincare Collection

Getty Images and Shutterstock Announce $3.7 Billion Merger to Create Industry Giant

By Gary Symons TLL Editor in Chief Huge news in the world of image licensing, as Getty Images Holdings, Inc. and Shutterstock have agreed to a merger deal valued at approximately $3.7 billion. The combined entity, to be named Getty Images Holdings, Inc., will remain listed on the New York Stock Exchange under the ticker symbol “GETY.” The companies note this 'merger … [Read more...] about Getty Images and Shutterstock Announce $3.7 Billion Merger to Create Industry Giant

Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions

TLL Staff Prime Brands Group has announced an exclusive partnership with the Sharper Image brand. Prime Brands is a leader in brand licensing in the premium technology sector, while Sharper Image is a well-known developer of consumer technology products. The companies announced in the days leading up to the CES conference a new agreement that grants Prime Brands Group … [Read more...] about Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions

STL Moves to Acquire Famed Fashion House Christian Lacroix

By Gary Symons TLL Editor in Chief Another major shakeup in the world of fashion, as Spain's Sociedad Textil Lonia (STL) is acquiring the famed French fashion house Christian Lacroix. The company revealed the news Tuesday, January 7, but has not revealed any details, such as the value of its offer. Even though it's just the beginning of January, this new year has already … [Read more...] about STL Moves to Acquire Famed Fashion House Christian Lacroix

Dead by Daylight Brings Junji Ito’s Chilling Creations Into The Fog

By Allison Watkinson TLL Reporter Dead By Daylight has partnered with manga artist Junji Ito to launch licensed in-game character cosmetics inspired by his award-winning horror stories. Junji Ito is a Japanese manga artist and author that has been terrifying horror fans with his distinctive art style and his imaginative tales since 1987. Ito's extensive selection of … [Read more...] about Dead by Daylight Brings Junji Ito’s Chilling Creations Into The Fog