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Barbie as a Chatbot? Mattel and OpenAI Unveil Strategic Partnership

June 14, 2025

By Gary Symons TLL Editor in Chief The toy industry giant Mattel, Inc. and artificial intelligence company OpenAI have announced a new strategic partnership to develop AI-powered products and experiences based on Mattel’s portfolio of brands. The partners say their collaboration will focus on integrating OpenAI’s technology into Mattel’s toy and game offerings, with an … [Read more...] about Barbie as a Chatbot? Mattel and OpenAI Unveil Strategic Partnership

Guy Fieri and RSVLTS Launch Flavortown Fashion

June 13, 2025

By Allison Watkinson TLL Reporter Guy Fieri has partnered with the RSVLTS fashion brand for a collection of licensed apparel and accessories inspired by Flavortown. Facilitated by IMG Licensing on behalf of the Flavortown brand, the collection features a full spread of licensed apparel and accessories with artistic designs directed by Guy Fieri himself. "This collab has … [Read more...] about Guy Fieri and RSVLTS Launch Flavortown Fashion

Noodles & Company Brings Food Network Favorites to New Menu 

June 13, 2025

By Allison Watkinson TLL Reporter Noodles & Company has partnered with the Food Network for a curated menu that features Food Network Favorites entrees. The licensing partnership had culinary experts at the Food Network evaluate the restaurant brand's recently reimagined menu and select four dishes to label as official Food Network Favorites. "Food Network knows food, … [Read more...] about Noodles & Company Brings Food Network Favorites to New Menu 

H&M Beauty Launches Licensed Products with Chupa Chups

June 12, 2025

By Allison Watkinson TLL Reporter H&M Beauty has partnered with Perfetti Van Melle to create a collection of beauty products and accessories inspired by Chupa Chups. The limited-edition collection includes items such as lip gloss, a double-colored overnight lip mask, hair and body mist, a lip balm duo, a water bottle, a lip oil trio and a lip gloss charm. Featuring … [Read more...] about H&M Beauty Launches Licensed Products with Chupa Chups

France Licensing Day Opens its Official Event Planner Platform

June 12, 2025

By Allison Watkinson TLL Reporter France Licensing Day and the Licensing International Awards have opened their official event planner platform for their upcoming trade showcase. Taking place on July 1, the third annual France Licensing Day event offers a chance for professionals to build connections in the region's licensing market. The exhibition's dedicated event planner … [Read more...] about France Licensing Day Opens its Official Event Planner Platform

Jeni’s Ice Creams Launches Tasty Partnership with Goose

June 12, 2025

By Allison Watkinson TLL Reporter Jeni's Splendid Ice Creams' has teamed up with the Goose rock band for a licensed flavor called Goose Tracks. The limited-edition ice cream features a blend of red raspberries and blackberries, with layers of bittersweet chocolate flakes. Designed to promote Goose's latest album, Everything Must Go, the licensed ice cream pint features … [Read more...] about Jeni’s Ice Creams Launches Tasty Partnership with Goose

Toy Foundation Distributes $3 Million in Toys for International Day of Play

June 11, 2025

TLL Staff The Toy Foundation is marking the International Day of Play with 15 toy companies, distributing more than 290,000 new toys and games valued at $3 million to children in need across the U.S. and around the world. The Toy Foundation is the philanthropic arm of The Toy Association. The large-scale donation initiative highlights the vital role of play in child … [Read more...] about Toy Foundation Distributes $3 Million in Toys for International Day of Play

VP Racing Marks 50 Years in the Fast Lane With Licensing Push

June 11, 2025

By Gary Symons TLL Editor in Chief VP Racing is putting the pedal to the metal for its 50th anniversary, revving up celebrations with a  licensed merchandise designed to bring high-octane style to racing fans everywhere. After half a century of fueling motorsports — from drag strips to dirt tracks — VP Racing is marking the milestone with a flurry of new partnerships and … [Read more...] about VP Racing Marks 50 Years in the Fast Lane With Licensing Push

Licensing Horizons Trade Show Announced for Saudi Arabia

June 10, 2025

By Allison Watkinson TLL Reporter BrandTrends and BBM Licensing have developed a new licensing trade conference called Licensing Horizons that will take place in Saudi Arabia. Marking the first licensing conference for the region, Licensing Horizons will be an invitation-only event that will host experts and professionals from across the global brand management … [Read more...] about Licensing Horizons Trade Show Announced for Saudi Arabia

World Bank Forecasts Rough Road Ahead for Global Economy

June 10, 2025

Manufacturing, Retail, and Licensing Face Continued Pressure Amid Sluggish Recovery By Gary Symons TLL Editor in Chief The World Bank says the global economic recovery remains weak, as a trade war roils markets already damaged by the pandemic and a period of high inflation. The new forecast from the World Bank says there are signs of stabilization after three years of … [Read more...] about World Bank Forecasts Rough Road Ahead for Global Economy

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