The Licensing Letter

Archive

Develop Your Own Scooby Doo Character With Acme Character Studio

By Allison Watkinson TLL Reporter Acme Character Studio has partnered with Warner Bros. Discovery to create a customizable digital experience and integrated shop, featuring Scooby-Doo and Mystery Inc. Part of Acme Innovation, Acme Character Studio is a tech company that develops immersive digital experiences and consumer products in partnership with licensed brands and … [Read more...] about Develop Your Own Scooby Doo Character With Acme Character Studio

McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual

By Gary SymonsTLL Editor in ChiefMcDonald's is offering virtual, in-game items for its new Genshin Impact Happy Meals, instead of physical toys.As well, the restaurant chain is collaborating with the massive hit video game by bringing a variety of Genshin Impact-themed items to its menu.McDonald’s and game developer Hoyoverse announced a new partnership, starting in late … [Read more...] about McDonald’s ‘Genshin Impact’ Happy Meals Go Virtual

Krispy Kreme and Sony Team Up for Haunting Ghostbusters’ Doughnuts

By Allison Watkinson TLL Reporter Krispy Kreme has launched a licensed Ghostbuster's doughnut collection in partnership with Sony Pictures Consumer Products to celebrate the original film's 40th anniversary. The Ghostbusters 40th anniversary menu items include a selection of four doughnuts offered in a custom Ghostbusters box, as well as a new drink called Slimer’s Slime-ade. … [Read more...] about Krispy Kreme and Sony Team Up for Haunting Ghostbusters’ Doughnuts

Board Game Trade Show SPIEL Essen Sets Attendance Record

By Gary Symons TLL Editor in Chief If anyone thought the days of board games were numbered, they haven't been to SPIEL Essen recently. SPIEL Essen is the world's largest public, business-to-consumer fair for board games, and for the first time the event was completely sold out every day. Over the four-day show approximately 204,000 people from around the world … [Read more...] about Board Game Trade Show SPIEL Essen Sets Attendance Record

Ciara and Bebe Drop Second Fashion Collection

By Allison Watkinson TLL Reporter Bebe and Ciara have released a second collaborative fashion collection as part of their ongoing partnership. Inspired by Ciara's distinctive tomboy-chic style and color preferences, the new Bebe fashion collection includes a versatile selection of clothing sets, dresses, jackets, hats, handbags, footwear and eyewear. The items included in the … [Read more...] about Ciara and Bebe Drop Second Fashion Collection

Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K

TLL Staff In another sign of the explosive growth of women's sports, Panini America has auctioned off a special Rookie of the Year for Caitlin Clark for $97,212. The auction was carried out online Friday, October 4 in what is known as a 'Dutch auction', in which a top price is set, and the price drops at intervals until the item is sold. Panini America is a giant in the … [Read more...] about Breaking: ‘1 of 1’ Panini’s Caitlin Clark Rookie Card Fetches $97K

Octane 5: Powering the Licensing Industry for over 20 Years

By Gary Symons TLL Editor in Chief The licensing industry is a sector rich in innovation, and, in fact, many would say that innovation is at the heart of licensing. Creating new products and services is really the entire point of the sector, and so it just makes sense that the licensing industry would be quick to adopt cutting edge software. One of the most innovative … [Read more...] about Octane 5: Powering the Licensing Industry for over 20 Years

Mark & Graham Launches Holiday Travel Collection with Jennifer Lake

By Allison Watkinson TLL Reporter Mark & Graham has partnered with online influencer Jennifer Lake to release a licensed travel product collection for the 2024 holiday season. Jennifer Lake is an online influencer, lifestyle blogger and travel expert who has more than two decades of experience working as a public relations executive for global brands. Lake first began her … [Read more...] about Mark & Graham Launches Holiday Travel Collection with Jennifer Lake

Hallmark and Duff Goldman Launch Exclusive Collection of Party Essentials

By Allison Watkinson TLL Reporter Hallmark is launching a licensed collection of themed party supplies in partnership with celebrity chef and TV star, Duff Goldman. Duff Goldman is a classically-trained chef, author, TV personality and artist who first rose to fame through the Food Network reality show, Ace of Cakes. Goldman is currently serving as a mentor for young aspiring … [Read more...] about Hallmark and Duff Goldman Launch Exclusive Collection of Party Essentials

IHOP is Working For The Weekend With Rock Band ‘Loverboy’

By Gary Symons TLL Editor in Chief The restaurant chain IHOP is partnering up with rock band Loverboy to launch its new value meals with a remix of the hit song 'Working for the Weekend'. The song will become part of the marketing promotion in which IHOP is "bringing the weekend to the weekday" by inviting guests to enjoy its new House Faves menu, Monday through … [Read more...] about IHOP is Working For The Weekend With Rock Band ‘Loverboy’