By Allison Watkinson TLL Reporter Bad Birdie and Taco Bell recently teamed up for a collaborative apparel collection and two-day junior golfing event. The co-branded collection is designed to offer fans a streetwear spin on golf apparel through a selection of pullovers, hats and accessories. Attendees of the Taco Bell x Bad Birdie Invitational tournament were offered the … [Read more...] about Bad Birdie Tees off with Taco Bell
Archive
The Licensing Awards 2025 Announces Finalists
By Allison Watkinson TLL Reporter The finalists for the Licensing Awards 2025 have been announced as the count-down continues for the official award ceremony. Taking place on September 16 in The Grosvenor House Hotel in London, the event will celebrate the achievements of companies, professionals and brands from across the licensing and retail sectors. The finalists … [Read more...] about The Licensing Awards 2025 Announces Finalists
Outfit7 and Miraculous Corp Launch Year-Long Licensing Deal
By Allison Watkinson TLL Reporter Outfit7 and Miraculous Corp have launched a year-long global collaboration between Talking Tom & Friends and Miraculous Tales of Ladybug and Cat Noir. The partnership will deliver a selection of licensed experiences across both digital and physical spaces. To kick things off, the licensing partnership is rolling out two in-game … [Read more...] about Outfit7 and Miraculous Corp Launch Year-Long Licensing Deal
Tradeshow Agenda Released for Brand Licensing Europe 2025
TLL Staff Image credit: Licensing International Attendees can now get their first look at the agenda for this year's Brand Licensing Europe event. BLE is Europe’s leading event for the brand licensing industry, and takes place from October 7–9 at the Excel halls in London. It’s free to visit Brand Licensing Europe. You can simply register on the website and get access … [Read more...] about Tradeshow Agenda Released for Brand Licensing Europe 2025
Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Panera and Holler and Glow Launch Cheesy Beauty Collab
By Allison Watkinson TLL Reporter Panera Bread and the Holler and Glow beauty brand have launched a licensed lip balm duo called S'Mac and Cheese. Inspired by Panera's Mac & Cheese Bread Bowl menu item, the lip balm duo features two scents designed to smell like mac & cheese and fresh baked bread. "At Holler and Glow, we live for bold, playful beauty that doesn't … [Read more...] about Panera and Holler and Glow Launch Cheesy Beauty Collab
Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
By Gary Symons TLL Editor in Chief For the first time in its five-decade history, Smiley is changing its iconic yellow face to red, thanks to a partnership with the charity RED. The globally recognized symbol of positivity has partnered with RED, the nonprofit founded by U2 singer Bono and Bobby Shriver in 2006, to launch a creative collaboration with a life-saving purpose. … [Read more...] about Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
Who’s News: BBC Studios Names New SVP of Consumer Products for North America
By Allison Watkinson TLL Reporter BBC Studios has appointed Dion Vlachos as the company's new senior vice president of consumer products for North America. In his new role at the company, Vlachos will secure new licensing opportunities and expansions for BBC Studios’ portfolio of entertainment brands across Canada and the US. "I'm ecstatic to welcome Dion to the … [Read more...] about Who’s News: BBC Studios Names New SVP of Consumer Products for North America
Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Insights from Broad Street Licensing Group, the premiere food and beverage brand licensing agency A TLL Feature Report For nearly three decades, Broad Street Licensing Group has operated with a laser focus on one mission: unlocking the untapped retail potential of food and beverage manufacturers through strategic brand licensing partnerships. As economic headwinds … [Read more...] about Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Global Merchandising Services Brings Backstreet Boys Back to Licensing
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a slate of new licensing partners to promote the Backstreet Boys' Las Vegas Sphere residency. “This residency at Sphere is the start of a bold new chapter for us,” said the Backstreet Boys. “We’re incredibly grateful to work with Global Merchandising and all of these amazing partners who share our … [Read more...] about Global Merchandising Services Brings Backstreet Boys Back to Licensing