By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit
Archive
Christmas Retail: Black Friday Shoppers Down Slightly From 2020
By Gary Symons TLL Editor in Chief The National Retail Federation says the number of Black Friday shoppers was down slightly this year, but roughly in line with the average over the past four years. The NRF says nearly 180 million Americans shopped during the five-day holiday shopping period from Thanksgiving Day through Cyber Monday, according to the annual survey released … [Read more...] about Christmas Retail: Black Friday Shoppers Down Slightly From 2020
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
Brown & Friends Appearing in Starbucks For The Holidays
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading creative studio that has created some of the world’s most beloved characters. The joyful collection of lifestyle essentials featuring BROWN & … [Read more...] about Brown & Friends Appearing in Starbucks For The Holidays
Film Licensing: Jurassic World Stomps Into Board Games
The mighty dinosaurs of Jurassic World will give fans a roaring good time in a new board game developed by Prospero Hall. Prospero Hall is the acclaimed development studio of Funko Games. This week Prospero announced it has created a legacy game based on the blockbuster entertainment franchise—Jurassic World: The Legacy of Isla Nublar, which will be launching on Kickstarter … [Read more...] about Film Licensing: Jurassic World Stomps Into Board Games
Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
TLL Editor Talks Toy Licensing With Global Toy News
This week The Licensing Letter's editor-in-chief Gary Symons joined Richard Gottlieb of Global Toy News for a chat about the toy licensing industry. For those who may have missed the news, TLL and Global Toy News entered into a partnership recently, sharing news of interest to the readers of each publication. Check out the home page of TLL's website, and you'll see we carry … [Read more...] about TLL Editor Talks Toy Licensing With Global Toy News
Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans
By Gary Symons TLL Editor in Chief If you're going to get a celebrity to appear in a video game about tanks, it makes sense to choose one like Arnold Schwarzenegger—who actually owns one. That's exactly what World of Tanks has done, as the Terminator star has joined the festivities during Wargaming's Holiday Ops 2022 event, running from now until late January. “Working … [Read more...] about Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans
Squishmallows Hits 100 million Sales, Launches Licensing Program
Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program