By Alicia Rosa Brand Central Trends and Creative Services The Metaverse and the Thrill of the Hunt Virtual worlds are everything to consumers right now, especially for Gen Z and Gen Alpha. The pandemic forced brands to innovate their digital strategies and create more immersive experiences where people can interact with each other and their favorite brands. Beyond the virtual … [Read more...] about Licensing Trends: Major Brands Are Betting On The Metaverse
Archive
Aardman Unveils ‘Very Small Creatures’ For Very Small Children
The renowned British claymation studio Aardman has unveiled a new series for 1- to 3-year-olds called The Very Small Creatures. Aardman is best known for its breakout hit Wallace & Gromit, and has since rolled out several highly successful films and series, many of which have become just as popular for licensing deals. Some of their most popular films or shows include … [Read more...] about Aardman Unveils ‘Very Small Creatures’ For Very Small Children
Acquisitions: Genius Brands Makes Smart Move on YFE Investment
Genius Brands just made another big move in its quest to become a major power in children and family entertainment, acquiring a major stake in Your Family Entertainment (YFE). The YFE transaction, alongside the recent announcement of the acquisition of WOW! Unlimited Media, would significantly expand the Genius Brands catalogue and give the company a streaming foothold outside … [Read more...] about Acquisitions: Genius Brands Makes Smart Move on YFE Investment
The Metaverse Is Growing Faster Than Expected: Is Your Company Ready?
A Special Report For TLL Subscribers Only By Gary Symons TLL Editor in Chief Just months ago, on Aug. 1, The Licensing Letter released its first Special Report on the development of the metaverse and how it will apply to the licensing industry. At the time, most people didn’t know what the metaverse was, let alone how our industry would take part in it. Since then, … [Read more...] about The Metaverse Is Growing Faster Than Expected: Is Your Company Ready?
Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books
Scholastic is celebrating Christmas by donating 110,000 children's books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1 schools (1,000 books each to 100 schools) across the United States. Additionally, the company announced that 10,000 books will be donated … [Read more...] about Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books
Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership
The tech toy company CreateOn has partnered with the Grateful Dead, using the band's cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play sets and fan-targeted collectibles depicting beloved franchises like Sesame Street, Dr. Seuss Enterprises, Crayola, The Beatles and the World of Eric Carle. … [Read more...] about Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership
Mattel Honored With First Licensing Sustainability Award
The Society of Product Licensors Committed to Excellence and The Licensing Letter are pleased to announce that Mattel’s toy recycling program has won the first ever Licensing Sustainability Award. The LSA is awarded quarterly to highlight programs in the licensing industry that reduce pollution, waste, and/or greenhouse gas emissions. “The judges felt Mattel deserved this … [Read more...] about Mattel Honored With First Licensing Sustainability Award
Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate at least $800,000 for environmental work, and has created Our Planet Matters, a new collection of sustainable men’s, women’s, and children’s products which use … [Read more...] about Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
IP Management: Brainbase Licensing Suite Wins Major Award
Brainbase, the venture-backed company helping licensing teams optimize their partnerships from contract to revenue, this week announced it has been selected as winner of the Contract Management Solution Provider of the Year award in the second annual LegalTech Breakthrough Awards program. LegalTech Breakthrough is a leading independent market intelligence organization that … [Read more...] about IP Management: Brainbase Licensing Suite Wins Major Award
Heal In Style, With CURAD x Kendra Dandy Partnership
CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s classic adhesive bandages. The new bandage line will feature pineapple, papaya, banana, and dragon fruit designs offering a splash of … [Read more...] about Heal In Style, With CURAD x Kendra Dandy Partnership