The Licensing Letter

Archive

Nestlé Launches Beverage With Similar Effect to Ozempic

By Gary Symons TLL Editor in Chief Global food giant Nestlé is launching a new weight-loss beverage that helps suppress appetite, in a process similar to new GLP-1 drugs. The launch marks the beginning of a new and promising food and beverage category that's getting a major boost from weight-loss drugs like Ozempic, Wegovy and Zepbound. These types of drugs mimic a … [Read more...] about Nestlé Launches Beverage With Similar Effect to Ozempic

Dove and Crumbl Launch Sugary Skincare Collection

By Allison Watkinson TLL Reporter Dove has launched a licensing partnership with the Crumbl baking brand for a limited-edition bath and body collection inspired by Crumbl desserts. "The excitement of unboxing a Crumbl dessert isn't just about a sweet treat; it's about taking a break from the everyday hustle and savoring something special," said Crumbl co-founder, Sawyer … [Read more...] about Dove and Crumbl Launch Sugary Skincare Collection

Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

TLL Staff Global Merchandising Services and Spencer's have released a limited-edition collection inspired by Sleep Token’s 2024 Teeth of God Tour. Starting January 2, 2025, fans can purchase exclusive apparel at select Spencer’s locations. Sleep Token, known for their atmospheric sound and enigmatic presence, blends alternative, metal, and ambient music to create … [Read more...] about Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case

TLL Staff Swedish luxury Apple Watch accessory leader Golden Concept and Parisian lifestyle brand Blvck Paris have launched their second joint venture: a meticulously designed Apple Watch case. The new launch follows the success of their first collaboration, said Julian O’hayon, Founder and CEO of Blvck Paris. "Our brands share a vision of bold, refined luxury," he … [Read more...] about Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case

Brawlhalla Returns to Roblox with Gamefam Collaboration

TLL Staff Ubisoft’s Brawlhalla is back on Roblox for a second year, teaming up once again with Gamefam to bring the free-to-play fighting game to a massive audience. Having started December 11 and running until January 11, Brawlhalla has taken over two of Gamefam’s most popular experiences: Teenage Mutant Ninja Turtles (TMNT) Battle Tycoon and Car Dealership Tycoon. In … [Read more...] about Brawlhalla Returns to Roblox with Gamefam Collaboration

Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children

TLL Staff Hasbro and Marine Toys for Tots are teaming up once again to bring holiday cheer to children in need. Together, they aim to support 11 million children this season and invite everyone to join their mission by donating at www.toysfortots.org/support-us. “At Hasbro, giving back to our local and global communities has been an integral part of our business since our … [Read more...] about Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children

BLVCK PARIS and CASETiFY Release Batman Tech Accessories

By Allison Watkinson TLL Reporter BLVCK PARIS, CASETiFY and Warner Bros Discovery have launched a third drop for their collaborative phone case and tech accessory collection. The newest drop in the co-branded collection showcases monochromatic artworks from BLVCK PARIS' lifestyle designs, as well as popular images from its recent collaboration with DC's Batman … [Read more...] about BLVCK PARIS and CASETiFY Release Batman Tech Accessories

Disney and BBC Studios Announce Animated Bluey Film

By Allison Watkinson TLL Reporter BBC Studios has partnered with The Walt Disney Company to develop an animated feature film for the Bluey entertainment franchise. “We are incredibly excited to take Bluey to cinemas given its extraordinary success on a global scale – it is some of the most popular IP in the world," said BBC Studios CEO, Tom Fussell. "It has been such a … [Read more...] about Disney and BBC Studios Announce Animated Bluey Film

Dungeons & Dragons Launch Epic Fashion Collection with Koi Footwear

By Allison Watkinson TLL Reporter Dungeons & Dragons has partnered with Koi Footwear for an epic fashion collection inspired by the D&D fantasy world. Created using Koi's vegan and cruelty-free materials, the licensed collection features a range of shoes and accessories that are based on elements, enemies and items from the tabletop gaming … [Read more...] about Dungeons & Dragons Launch Epic Fashion Collection with Koi Footwear