The Licensing Letter

Articles

What Does the Success of Hogwarts Legacy Mean For Licensed Games?

Guest Opinion Article By Rachit Moti CEO and Founder of Layer Licensing During the gaming boom of the ‘80s, a new trend of video games based on popular films and TV shows started to emerge. For the next 30 years, practically every blockbuster film that hit cinema screens had a movie tie-in game, from Batman and Beauty and the Beast to A Bug’s Life and The Lion King. Some … [Read more...] about What Does the Success of Hogwarts Legacy Mean For Licensed Games?

Land Rover Poses The Toughest LEGO Challenge of All Time

By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time

Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel

By Allison Watkinson TLL Reporter Authentic Brands Group has announced the signing of a long-term license with G-III Apparel Group for Nautica women’s apparel. Authentic Brands Group is a global brand development, marketing and entertainment platform. The company specializes in multimedia marketing campaigns, licensing partnerships, and connecting brands with retailers … [Read more...] about Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel

Z Gallerie and Nikki Chu Partner on Home Furnishing Collection

By Allison Watkinson TLL Reporter The interior designer Nikki Chu has partnered with the home furnishings retailer Z Gallerie for a licensed product collection. The partnership was brokered by Nikki Chu’s licensing agent, Jewel Branding & Licensing. Nikki Chu's home decor aesthetic combines cultural influences from around the world with modern design … [Read more...] about Z Gallerie and Nikki Chu Partner on Home Furnishing Collection

Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler

By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler

Paramount Creates Global E-Commerce Platform For All Of Its Brands

By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands

Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms

By Allison Watkinson TLL Reporter Warner Bros. Discovery and Egan Escape Productions have partnered for an escape room experience inspired by the horror franchise IT. The licensing deal for this terrifying but thrilling experience was managed by Warner Bros. Discovery's Global Themed Entertainment division. The licensed Escape IT experience features two multi-room … [Read more...] about Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms

Bluey Attracts Several New Licensing Deals For BBC Kids

By Allison Watkinson TLL Reporter BBC Studios Kids & Family has revealed several new licensing deals and partnership renewals for Bluey-themed consumer products in North America. Bluey is an animated kids series that follows the adventures of a six-year-old Blue Heeler puppy who lives with her Dad, Mum and younger sister, Bingo. The series is written by Joe Brumm … [Read more...] about Bluey Attracts Several New Licensing Deals For BBC Kids

Trade Shows: Tickets Available For Licensing Expo Opening Night Party

The Licensing Expo Opening Night Party returns this year, following the packed and hugely successful event in 2022. Licensing International says tickets are now available for this important networking event, exclusively for Licensing Expo guests, and located a short walk from the show floor. “It was a no brainer to bring the Opening Night Party back this year after seeing … [Read more...] about Trade Shows: Tickets Available For Licensing Expo Opening Night Party

The North Face and FRED & FARID Shanghai Relaunch TNF100 Endurance Race

By Allison WatkinsonTLL ReporterThe North Face and FRED & FARID Shanghai have announced a new licensing partnership to relaunch the TNF100 trail race after a three-year absence. The TNF100 race has not been held since 2020 due to both the COVID-19 pandemic and a tragedy at a similar endurance racing event in northwest China in 2021. In 2021, the Gansu ultramarathon resulted … [Read more...] about The North Face and FRED & FARID Shanghai Relaunch TNF100 Endurance Race