By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference
Articles
Licensing Expo Pushes Back Date for 2023 Tradeshow
By Allison Watkinson TLL Reporter The upcoming fashion-themed Licensing Expo has been set for June 13 to 15, 2023, at the Mandalay Bay Convention Center in Las Vegas. The event was originally due to take place on May 23 to 25, 2023, but has been rescheduled to accommodate event venue renovations. “We have been closely following the construction dateline at Mandalay Bay. With … [Read more...] about Licensing Expo Pushes Back Date for 2023 Tradeshow
Licensing Agencies: Jewel and Amber A Perfect Partnership
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed the global licensing representative for the artist and poet Amber Vittoria. Jewel Branding & Licensing is a full-service international brand management and licensing agency. The agency represents a diverse portfolio of designers and design-based brands. Jewel is known for developing and … [Read more...] about Licensing Agencies: Jewel and Amber A Perfect Partnership
Hot Topic Screams Into The Metaverse For Roblox Halloween
By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween
Gaming: Rocket League Cars Hit the Track in Real Life
Video game developer Psyonix is releasing RC replicas of cars from its hit game Rocket League, in partnership with Funrise, Inc. The deal was facilitated by the global licensing agency IMG, and the new Rocket League collection of replica vehicles are available now at Walmart, Target.com, Amazon, and other major retailers in the United States. Rocket League is an … [Read more...] about Gaming: Rocket League Cars Hit the Track in Real Life
SPLiCE Going Global, Hosting International Conference 2022
By Gary Symons TLL Editor in Chief The Society of Product Licensors Committed to Excellence (SPLiCE) is addressing the challenges of global licensing at its International Conference 2022. SPLiCE CEO Kimberly Kociencki says the annual conference is a key learning experience for licensors, as it brings together an impressive array of experts in the field. “The SPLICE … [Read more...] about SPLiCE Going Global, Hosting International Conference 2022
Adidas Powers Up With Yu-Gi-Oh Partnership
By Allison Watkinson TLL Reporter Konami Cross Media NY has entered an agreement with Adidas Originals for a new line of licensed Yu-Gi-Oh footwear. Founded in 2001 by the Adidas corporation, Adidas Originals is a heritage sportswear brand that focuses on consumer nostalgia. The co-branded Adidas Originals x Yu-Gi-Oh! product line will feature two of the most popular duel … [Read more...] about Adidas Powers Up With Yu-Gi-Oh Partnership
Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott
By Allison Watkinson TLL Reporter The licensing agency ASPIRE has secured multi-territory licensing rights for the popular British heritage brand, Lyle & Scott. ASPIRE is the Corporate & Lifestyle division of the entertainment and brand licensing agency WildBrain CPLG. Its global team of licensing, sales, and retail experts specialize in long-term consumer products … [Read more...] about Fashion Licensing: ASPIRE Sews Up Licensing Rights for Lyle & Scott
Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
By Allison Watkinson TLL Reporter Brandgenuity has brokered a licensing agreement between White Castle and Evil Genius for a limited-edition beer called It Hits Different. Founded in 2011, The Evil Genius Beer Company is a craft beverage producer that incorporates pop-culture references in its product names. Evil Genius currently distributes its products in 10 states and … [Read more...] about Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
Who’s News: Sesame Workshop Appoints New CFO
By Allison Watkinson TLL Reporter Sesame Workshop has appointed Brett Robinson as Chief Financial Official and Executive Vice President of Finance, Technology, and Facilities. In his new role at Sesame Workshop, Robinson will be responsible for advising on all fiscal matters. This includes annual and long-term planning, accounting, budgeting, risk management, compliance, and … [Read more...] about Who’s News: Sesame Workshop Appoints New CFO