Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse … [Read more...] about Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration
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Toy Licensing: Mattel Sends Barbie To The International Space Station
One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space US toymaker Mattel has collaborated with the ISS National Lab to send Barbie dolls into space for the first time. In collaboration with the International Space Station (ISS) National Lab on Mission DreamStar, Mattel sent two Barbie dolls up to space to encourage girls to consider a career in … [Read more...] about Toy Licensing: Mattel Sends Barbie To The International Space Station
BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees
TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf
Multi-brand toy company TCG Toys is bringing back the licensed 1990s heritage toy line, Bend-Ems, through a slate of licensing agreements. Bend-Ems are action figures with bendable arms and legs. The soft rubber-like exterior and wire interior provide durability and elasticity, making them extremely poseable. "The appeal of Bend-Ems is a cultural phenomenon," said TCG Toys … [Read more...] about TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf
Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
Licensing Expo Keynote To Focus On Experiential Entertainment
By Gary Symons TLL Editor in Chief After two years of isolation during the pandemic, it's hard to say if Licensing Expo's theme on experiential licensing is ironic, or a sign of rising hope. After all, it's been two years since the Expo was able to hold a live, in-person event, but on the other hand, May 24 will see the triumphant return of hand shaking and face-to-face … [Read more...] about Licensing Expo Keynote To Focus On Experiential Entertainment
Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals
TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
BBC Studios has sealed the deal for a global partnership with Hasbro for products inspired by the hit kids' show Bluey. The Emmy-award winning Bluey, produced by Australia's Ludo Studio, airs on Disney Junior, Disney Channel and Disney+. BBC says the new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well as Play-Doh, and will start … [Read more...] about TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion
IMG is set to expand the British heritage brand Laura Ashley's consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints and patterns have continued to inspire the most coveted styles and fashion trends around the world," said Tim Smith, Vice President at IMG. "We are … [Read more...] about Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion