By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program
Open Content
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Brand Liaison Named Bench’s Representative Across LatAm and the US
By Allison Watkinson TLL Reporter The Bench streetwear brand has selected Brand Liaison to lead its licensing expansion across Latin America and the US. As Bench's official representative, The Brand Liaison will seek new licensing partners for the brand that will bring additional products, collaborations and experiences to these key markets. The agency will focus on seeking … [Read more...] about Brand Liaison Named Bench’s Representative Across LatAm and the US
Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
By Allison Watkinson TLL Reporter PepsiCo and Little Caesars have partnered to bring an exclusive Mountain Dew Mango Rush beverage to the pizza chain's restaurant locations. Designed to pair with Little Caesars pizza, the new licensed beverage pairs a strong mango taste with the Mountain Dew brand's distinct citrus flavor. Available for a limited time, Mountain Dew Mango … [Read more...] about Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
Arcos Teams Up with José Andrés for Kitchen Knife Collection
By Allison Watkinson TLL Reporter The Arcos cutlery brand has partnered with chef José Andrés to introduce a co-branded knife set called the José Andrés by Arcos collection. The collaborative collection includes five professional-grade kitchen knives that can be used by both culinary experts and at-home cooks. Each knife is precision-forged from Arcos' exclusive NITRUM … [Read more...] about Arcos Teams Up with José Andrés for Kitchen Knife Collection
Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
By Allison Watkinson TLL Reporter Kraft Heinz has partnered with influencer Nick Sturniolo to release licensed Kool-Aid lip balm under his Space Camp Wellness brand. Inspired by Kool-Aid beverages, this new partnership will add three limited-edition scents to the brand's collection of jumbo-sized lip balms. The limited-edition scents will be based on the drink brand's blue … [Read more...] about Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
Kung Fu Panda Joins Forces with Ragnarok Online
By Allison Watkinson TLL Reporter Gravity Interactive and UP&E have launched a licensed Kung Fu Panda integration within the developer's Ragnarok Online video game. The in-game collaboration brings licensed characters, cosmetics and items from DreamWorks Animation's Kung Fu Panda film series to Ragnarok Online's multi-player world, Prontera. Running from April 15 to May … [Read more...] about Kung Fu Panda Joins Forces with Ragnarok Online
Minecraft Experience: Villager Rescue Set to Debut in Canada
By Allison Watkinson TLL Reporter Mojang Studios, Experience MOD and Supply + Demand are bringing Minecraft Experience: Villager Rescue to the Square One Shopping Centre in Mississauga. “Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” said Square One Shopping Centre director, Stephen Gascoine. “Building on … [Read more...] about Minecraft Experience: Villager Rescue Set to Debut in Canada
Butterfinger and Borderlands 4 Launch Licensed Sweepstakes
By Allison Watkinson TLL Reporter Ferrero, 2K Games and Gearbox Software have teamed up for a promotional activation featuring Borderlands 4 and the Butterfinger candy brand. Called Game Better with Butterfinger, the collaborative partnership has launched a licensed sweepstakes event that will select a new winner every week until July 31, 2025. The collaboration is designed … [Read more...] about Butterfinger and Borderlands 4 Launch Licensed Sweepstakes
Julius-K9 Appoints Beanstalk to Expand Pet Care Offerings
By Allison Watkinson TLL Reporter Beanstalk has been selected to represent Julius-K9's licensing program as the petcare brand works to expand its presence across the UK and Europe. As Julius-K9's official representative, Beanstalk will seek new licensing partnerships to extend the brand's product portfolio to reach additional pet-related categories. “We are delighted to … [Read more...] about Julius-K9 Appoints Beanstalk to Expand Pet Care Offerings