By Gary Symons TLL Editor in Chief Fans of former UFC Featherweight Champion and current UFC BMF titleholder Max Holloway now have their best shot yet at owning a piece of his legacy. UFC Collectibles, operated by Memento Exclusives under UFC’s official license, has launched one of its most extensive memorabilia collections featuring the Hawaiian fighter’s authenticated … [Read more...] about UFC Collectibles Unleashes Knockout Max Holloway Memorabilia Collection
Open Content
Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
By Allison Watkinson TLL Reporter Teddy Mountain has launched a new business venture that has expanded its Make-A-Bear brand to reach new licensees throughout the MENA region. Titled Teddy Mountain UAE, the new venture is designed to offer Make-A-Bear products to businesses located across the Middle East and North Africa. “The launch of Teddy Mountain UAE is a … [Read more...] about Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
By Gary Symons TLL Editor in Chief Robosen Robotics, in partnership with Hasbro, has unveiled its latest high-tech collectible: the G1 Flagship Bumblebee. The world’s first auto-converting Volkswagen Bug Transformer joins the company’s growing lineup of robotic Autobots. The new Robosen robot brings Transformers fans a next-level interactive experience with advanced … [Read more...] about Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
Union Square to Release Licensed Books Based On Mo Willems’ Characters
TLL Staff Hidden Pigeon Company has extended its partnership with Union Square & Co. to develop licensed books featuring Mo Willems’ beloved characters. Hidden Pigeon (HPC) was co-founded by Willems, who is a bestselling children’s book author. The new 10-year agreement expands their collaboration and will introduce a variety of new titles for the Union Square Kids … [Read more...] about Union Square to Release Licensed Books Based On Mo Willems’ Characters
Under Armour Steps Onto the Gridiron With NFL Deal
By Gary Symons TLL Editor in Chief Under Armour is suiting up for a major play in professional football with their team mates, the NHL. The sportswear brand and the National Football League (NFL) have announced a long-term partnership, making Under Armour an official footwear and glove partner of the league. The agreement solidifies both brands’ shared commitment to … [Read more...] about Under Armour Steps Onto the Gridiron With NFL Deal
WildBrain Expands FAST Kids’ Channel Offerings Across Europe
TLL Staff WildBrain, a global leader in kids’ and family entertainment, has strengthened its presence in the FAST (Free Ad-Supported Streaming Television) kids’ space with the launch of multiple new channels across Europe. The new FAST channels will feature popular properties such as Teletubbies, Strawberry Shortcake, and Degrassi. That's also a sign that licensing … [Read more...] about WildBrain Expands FAST Kids’ Channel Offerings Across Europe
Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
TreImage and ByFrog Co. Announce Strategic Partnership
TLL Staff TreImage LLC and ByFrog Co. have formed a strategic alliance to expand their licensing and entertainment business across North America and Latin America. The partnership aims to leverage both companies' strengths in brand licensing, live entertainment, and strategic business development. As part of this collaboration, ByFrog Co. is launching its Location-Based … [Read more...] about TreImage and ByFrog Co. Announce Strategic Partnership
Russell Athletic and For Bare Feet Step Into Licensing Partnership
TLL Staff Russell Athletic and For Bare Feet are putting their best foot forward with a new licensing partnership that will bring a premium sock collection to market. Set to launch in Fall 2025, the collection blends Russell Athletic’s deep-rooted sports heritage with For Bare Feet’s expertise in crafting high-quality, performance-driven socks. The upcoming lineup will … [Read more...] about Russell Athletic and For Bare Feet Step Into Licensing Partnership
J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership
By Gary Symons TLL Editor in Chief J.Crew is hitting the slopes with a new partnership, joining forces with U.S. Ski & Snowboard as its lifestyle-apparel partner for the next three years. This first-of-its-kind collaboration will merge J.Crew’s deep-rooted connection to après-ski fashion, with U.S. Ski & Snowboard’s mission to support its athletes and inspire fans … [Read more...] about J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership