The Licensing Letter

Open Content

Transport for London Seeking New Licensing Agency

By Gary Symons TLL Editor in Chief The world famous Transport for London organization has issued a tender seeking bids for a brand licensing and development contract. The tender for the TfL contract was posted in late October on the UK government's Find Tender Service. It calls for a three-year contract with the option to extend for a further two years on a yearly … [Read more...] about Transport for London Seeking New Licensing Agency

Striker To Handle Global Licensing For Meg2: The Trench

By Allison Watkinson TLL Reporter CMC Pictures has signed Striker Entertainment LLC to handle the worldwide licensing and merchandising for Meg 2: The Trench. The deal between CMC Pictures and Striker was negotiated by the executive producer of the upcoming film Randy Greenberg. Striker Entertainment is a full-service entertainment licensing agency that focuses on … [Read more...] about Striker To Handle Global Licensing For Meg2: The Trench

Toho Stomps Into Licensing Spree For Godzilla Day

By Allison Watkinson TLL Reporter Toho International is releasing a line-up of licensed products and experiences for Godzilla Day 2022. Godzilla Day takes place on the 68th anniversary of the franchise's release on Nov. 3, 2022. The original film ran in 1954 in black and white (see photo above) and was an instant smash hit, spawning 32 films from Toho and several more in … [Read more...] about Toho Stomps Into Licensing Spree For Godzilla Day

Cosmo Partners With Vitality on First Athleisure Collection

By Allison Watkinson TLL Reporter The global women's media brand Cosmopolitan has partnered with the apparel brand Vitality for a licensed athleisure collection. The collaboration between Cosmopolitan and Vitality was brokered by Cosmopolitan’s global licensing agency, IMG, and is the first time Cosmo has partnered on an activewear collection. Vitality is an athleisure … [Read more...] about Cosmo Partners With Vitality on First Athleisure Collection

McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans

By Gary Symons TLL Editor in Chief The company that launched the Spawn franchise is now spawning a collection of new 'phygital' products. McFarlane Toys, the toy company founded by comic book creator Todd McFarlane, will be releasing its first-ever digital collection featuring classic McFarlane Toys' characters including Spawn, The Redeemer, and The Clown, with the first … [Read more...] about McFarlane Toys Spawns New ‘Phygital’ Collectibles For Fans

Prospero Hall Releases Long Awaited Jurassic World Board Game

By Allison Watkinson TLL Reporter Prospero Hall has released a licensed board game called Jurassic World: The Legacy of Isla Nublar for Funko Games. Prospero Hall, previously known as Forrest-Pruzan Creative, is a board game developer that was acquired in 2019 by the pop-culture consumer products company Funko Inc. The developer is responsible for designing licensed … [Read more...] about Prospero Hall Releases Long Awaited Jurassic World Board Game

Dragon Ball-Inspired Symphony Coming to Canada

By Allison Watkinson TLL Reporter Kashamara Productions and Overlook Events will be bringing the officially licensed Dragon Ball Symphonic Adventure to Canada in 2023. Kashamara Productions is a newly-formed experiential licensing company that works on live events based on entertainment franchises. Created and produced by Overlook Events, the Dragon Ball Symphonic … [Read more...] about Dragon Ball-Inspired Symphony Coming to Canada

Brand Central Signs New Deals for Bored of Directors NFT Collective

By Allison Watkinson TLL Reporter Brand Central and its network of global sub-agents have secured new licensing partners for the Bored of Directors NFT collective. Brand Central LLC is the exclusive global licensing and brand management agency for the Bored of Directors NFT collective. The agency is known for helping its clients enhance brand value through strategic … [Read more...] about Brand Central Signs New Deals for Bored of Directors NFT Collective

Literary Licensing: Reeds Jewelers Add Some Sparkle To The Little Prince

By Allison Watkinson TLL Reporter Reeds Jewelers has announced new licensed bridal and fashion jewelry collections for the 80th anniversary of The Little Prince. The deal was brokered by Licensing Works! on behalf of its client, SOGEX, the global licensors for the Estate of Antoine de Saint-Exupéry, which includes the rights to The Little Prince novel and … [Read more...] about Literary Licensing: Reeds Jewelers Add Some Sparkle To The Little Prince