By Allison Watkinson TLL Reporter Timex Group has signed a partnership with Aston Martin for licensed jewelry and watches inspired by the luxury automotive brand. Under the terms of the licensing agreement, Timex Group will design, manufacture and distribute products for the Aston Martin brand and the Aston Martin Aramco Formula One team. "Starting this new license … [Read more...] about Timex Group and Aston Martin Launch Exclusive Jewelry Collection
Open Content
Swizzels and Cambridge Satchel Debut Love Hearts Accessories
By Allison Watkinson TLL Reporter Swizzels and Cambridge Satchel are partnering for a collection of accessories and purses inspired by the Love Hearts brand. The licensing agreement with Cambridge Satchel was brokered by the Blonde Sheep Licensing agency on behalf of Swizzel's Love Hearts. Launching in time for Valentine’s Day, the Love Hearts x Cambridge Satchel … [Read more...] about Swizzels and Cambridge Satchel Debut Love Hearts Accessories
Popeyes and Tequila Don Julio Kick Off New Culinary Collab
By Allison Watkinson TLL Reporter Popeyes and Tequila Don Julio are releasing a co-branded Championship Lineup menu to celebrate the upcoming Super Bowl in New Orleans. Available for a limited time, the collaborative menu offers two meal options and one beverage that combine Popeyes' Louisiana-style cuisine with the flavors of Tequila Don Julio Reposado. The headline … [Read more...] about Popeyes and Tequila Don Julio Kick Off New Culinary Collab
Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker
By Gary Symons TLL Editor in Chief Mellany Welsh, the former VP and head of Canadian kids’ studio Nelvana, has joined Boat Rocker as its senior VP of brand partnerships and content marketing. Welsh has been tapped to lead the rival Canadian studio's brand strategy, partnerships, licensing and content marketing initiatives across scripted, unscripted and kids and family … [Read more...] about Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker
Dearfoams Goes Beyond Slippers With New Line for Pets
By Gary Symons TLL Editor in Chief Dearfoams, the world’s leading slipper brand, has announced a partnership with Unique Petz, to introduce a new line of pet accessories, apparel, and beds. The collaboration marks the expansion of Dearfoams’ comfort-focused products beyond humans to include their four-legged companions. Launching in Fall 2025, the new collection will … [Read more...] about Dearfoams Goes Beyond Slippers With New Line for Pets
Pacsun Launches New Pac Artist Network Series with Brendan Monroe
By Allison Watkinson TLL Reporter Pacsun is launching the second installment of its Pac Artist Network Series in partnership with monochromatic mural artist, Brendan Monroe. Brendan Monroe is an abstract painter that creates black-and-white art pieces that are designed to capture motion through the use of curved, biomorphic lines and negative space. Based in Los … [Read more...] about Pacsun Launches New Pac Artist Network Series with Brendan Monroe
Bloomingdale’s and Flamingo Estate Debut Pop-Up Market
By Allison Watkinson TLL Reporter Bloomingdale's has announced a licensed pop-up market in partnership with the Flamingo Estate lifestyle brand. The licensed pop-up features a variety of items from the brand's collection of sustainably-crafted candles, pantry goods and bath & body products. Taking place in New York, the Carousel @ Bloomingdale's: Flamingo Estate … [Read more...] about Bloomingdale’s and Flamingo Estate Debut Pop-Up Market
Hallmark and Lacey Chabert Launch Festive Partnership
By Allison Watkinson TLL Reporter Hallmark and Lacey Chabert have launched an agreement for licensed lifestyle products inspired by the 2025 holiday season and everyday experiences. Available later this year, the new collection will feature greeting cards, gift wrap and entertaining essentials that combine Lacey's signature style with details inspired by vintage Hallmark … [Read more...] about Hallmark and Lacey Chabert Launch Festive Partnership
NatureSweet and Barilla Launch Nutritious Meal Campaign
By Allison Watkinson TLL Reporter NatureSweet has partnered with Barilla to launch a co-branded meal campaign called A Burst of Energy & Flavor. Running from January to March of this year, the collaborative campaign will offer a variety of recipes that incorporate NatureSweet Cherubs tomatoes and Barilla Protein+ pasta. The recipes created for the licensed … [Read more...] about NatureSweet and Barilla Launch Nutritious Meal Campaign
Hot Wheels and Ferrari Race into Toy Partnership
By Allison Watkinson TLL Reporter Mattel and Ferrari have launched a licensing partnership to develop a full range of Ferrari-inspired Hot Wheels products. The upcoming Hot Wheels x Ferrari collection will deliver a wide range of mainline die-cast vehicles, remote-control (RC) cars and limited-edition toy models that will debut throughout 2025. Designed to expand upon … [Read more...] about Hot Wheels and Ferrari Race into Toy Partnership