By Allison WatkinsonTLL Reporter Mattel, Inc. marks the 40th birthday of the licensed Masters of the Universe franchise with new content. “We are so excited to celebrate the 40th anniversary of Masters of the Universe," said PJ Lewis, Vice President of Global Marketing and Portfolio Leader at Mattel. "The He-Man brand and everything it represents—including the tenets … [Read more...] about Mattel Celebrates Masters of the Universe 40th Anniversary
Open Content
Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard
By Allison WatkinsonTLL Reporter Franck Muller and Bamford Watch Department have released a limited-edition Popeye Vanguard watch. The Popeye brand is owned by King Features Syndicate. A unit of Hearst, King Features is a global producer and distributor of intellectual properties, character licensing and franchise development. “As a watch collector, collaborating with … [Read more...] about Franck Muller and Bamford Watch Department Release Popeye-Inspired Vanguard
The Licensing Letter Unveils New Website
The world of licensing is changing, and now so is The Licensing Letter, the industry's first licensing publication. General Manager Jim Pearmain announced the unveiling of a new website that will help support the company's changing business model, which now includes advertising and new services for the licensing industry. "Over the past year we have examined every … [Read more...] about The Licensing Letter Unveils New Website
Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive
By Allison WatkinsonTLL ReporterHasbro, Inc. has appointed Dan Rawson as Senior Vice President of Dungeons & Dragons for Wizards of the Coast in a newly created role.A division of Hasbro, Wizards of the Coast specializes in publishing popular role-playing games, collectible card games, video games, and more.Formerly the COO of Microsoft Dynamics 365, Mr. Rawson brings … [Read more...] about Who’s News: Hasbro Hires Dan Rawson as Wizards of the Coast Executive
The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy
By Allison WatkinsonTLL ReporterThe NHL and The Zamboni Company have partnered with Kool Karz Playground to launch the world’s first electric Zamboni ride-on toy. After many years in development, the co-branded Kool Karz NHL Zamboni Ride-On Toy has been officially released in time for the 2022-23 NHL season. “This product has been decades in the making,” said Paula Coony, Brand … [Read more...] about The NHL and Kool Karz Playground Partner on Zamboni Ride-On Toy
Crunchyroll Celebrates Spooky Anime Available for Licensing
By Allison WatkinsonTLL ReporterThe anime streaming service, Crunchyroll is spotlighting several horror anime series for licensing opportunities this Halloween. “Halloween may come once a year, but anime’s most spine-tingling stories are available for our licensing partners year-round,” said Anna Songco Adamian, Vice President of Consumer Products at Crunchyroll. “The … [Read more...] about Crunchyroll Celebrates Spooky Anime Available for Licensing
Renegade in Talks for Games Deal With Hasbro
Renegade Game Studios says it is in talks to become the new home of some classic Hasbro games. Renegade announced negotiations are ongoing to expand their licensing relationship with Hasbro, a global branded entertainment company, to include best-selling games Axis & Allies, Diplomacy, Squad Leader, and Robo Rally. The studio is already a key licensee for Hasbro. Renegade … [Read more...] about Renegade in Talks for Games Deal With Hasbro
Food & Beverage: Corona Opening a Beer Store With a Difference
By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference
Licensing Expo Pushes Back Date for 2023 Tradeshow
By Allison Watkinson TLL Reporter The upcoming fashion-themed Licensing Expo has been set for June 13 to 15, 2023, at the Mandalay Bay Convention Center in Las Vegas. The event was originally due to take place on May 23 to 25, 2023, but has been rescheduled to accommodate event venue renovations. “We have been closely following the construction dateline at Mandalay Bay. With … [Read more...] about Licensing Expo Pushes Back Date for 2023 Tradeshow
Gaming: Rocket League Cars Hit the Track in Real Life
Video game developer Psyonix is releasing RC replicas of cars from its hit game Rocket League, in partnership with Funrise, Inc. The deal was facilitated by the global licensing agency IMG, and the new Rocket League collection of replica vehicles are available now at Walmart, Target.com, Amazon, and other major retailers in the United States. Rocket League is an … [Read more...] about Gaming: Rocket League Cars Hit the Track in Real Life