By Allison Watkinson TLL Reporter Oakberry and Aryna Sabalenka are continuing their partnership with a licensed menu item called the Tiger Bowl. Inspired by the professional tennis player's tiger tattoo, the Tiger Bowl is made with layers of Oakberry's premium açaí, whey protein, peanut butter, granola and strawberries. The exclusive menu item was launched on March 3 ahead … [Read more...] about Oakberry and Aryna Sabalenka Serve Up Licensed Menu Item
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Just Play Develops Licensed Games with Hasbro and Sony
By Allison Watkinson TLL Reporter Just Play has launched an expansion into board games and outdoor toys through new licensing partnerships with Hasbro and Sony Pictures TV. The initial product launch will include a slate of reimagined games inspired by popular licensed brands from Hasbro and Sony Pictures Television. "Expanding into the games category creates many new … [Read more...] about Just Play Develops Licensed Games with Hasbro and Sony
The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025
By Allison Watkinson TLL Reporter The LEGO Group has unveiled an extensive portfolio of licensed products at Toy Fair 2025. The company's product assortment for 2025 includes more than 340 sets across 30 different themes, marking this year as LEGO's biggest collection yet. "Championing the power of play is core to the LEGO brand," said LEGO Group SVP, Jared Carr. "Designed … [Read more...] about The LEGO Group Debuts Upcoming Product Collections at Toy Fair 2025
Products of Change Names the ESCP as its New Social Impact Partner
By Allison Watkinson TLL Reporter Products of Change has partnered with the Ethical Supply Chain Program to expand access to resources for ethical and sustainable supply chains. Through the partnership, members of both not-for-profit organisations will be given access to tools that will help them create products in more socially conscious and environmentally-friendly … [Read more...] about Products of Change Names the ESCP as its New Social Impact Partner
Hape and The MET Announce Toy Collaboration
By Allison Watkinson TLL Reporter The Met and Hape Toys have signed a collaborative partnership to develop an educational toy collection featuring art from the museum's historical archive. Designed to cater to infants and toddlers, the collection aims to promote early childhood learning through a range of licensed puzzles and developmental toys. "We are excited to … [Read more...] about Hape and The MET Announce Toy Collaboration
Champion Lands a Bullseye with Target Partnership
By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership
Chef Morimoto Launches Saucy Collection with Williams Sonoma
By Allison Watkinson TLL Reporter Williams Sonoma is launching a collaborative culinary collection with Michelin-star restaurateur and Iron Chef, Masaharu Morimoto. Known as the host of Iron Chef and Iron Chef America, Masaharu Morimoto is a celebrity culinary expert who operates 24 restaurant locations around the world. He has also published two award-winning cookbooks, … [Read more...] about Chef Morimoto Launches Saucy Collection with Williams Sonoma
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the annual Toy Fair in New York this year, as it debuts the hotly anticipated animated series “Iyanu.” The series will debut on April 5 on Cartoon Network and the following day on MAX, with early buzz comparing the show to the 2005 megahit series “Avatar: The … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
By Allison Watkinson TLL Reporter Proprietary Variety Management and Dunford Pastry have launched a licensed dessert that is made with Cosmic Crisp branded apples. The licensed Apple Filled Pastries mark Dunford as the first U.S. retail brand to introduce a dessert that features the Cosmic Crisp apple variety. Developed by Proprietary Variety Management over 20 years … [Read more...] about Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
Pacsun and Rare Impact Fund Launch Charitable Fashion
By Allison Watkinson TLL Reporter Pacsun is launching a second licensed fashion collaboration with Selena Gomez's Rare Impact Fund for a Spring 2025 Rare DNM Edit collection. The licensed collection features a range of new and reissued denim apparel and accessories for both men and women. Inspired by styles from the late 1990s and early 2000s, the range includes … [Read more...] about Pacsun and Rare Impact Fund Launch Charitable Fashion