By Allison Watkinson TLL Reporter Perfect Sports and Marvel Studios have launched a limited-edition collaboration for Captain America: Brave New World. Launched on January 3, the partnership is designed to promote the upcoming release of Captain America: Brave New World through licensed products and exclusive activations. "At Perfect Sports, we pride ourselves on … [Read more...] about Captain America: Brave New World Blasts into Perfect Sports Supplements
Open Content
Toon2Tango and Schleich Launch Eldrador Creatures Partnership
By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership
CAA Brand Management to Represent Stumble Guys
By Gary Symons TLL Editor in Chief Leading licensing agency CAA Brand Management has been named the official licensing agency for Scopely’s multi-award-winning party battle royale game, Stumble Guys. The deal follows the global success of 'Stumble Guys' toys introduced in March 2024, with a second series just released, along with trading cards and stretchable … [Read more...] about CAA Brand Management to Represent Stumble Guys
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
McDonald’s and Pokémon Launch Happy Meal Partnership
By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership
Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection
TLL Staff The popular digital note-taking app Goodnotes has announced the launch of a Sanrio-themed digital stationery collection on its in-app Goodnotes Marketplace. This collaboration marks Goodnotes' second global branded release in partnership with digital stationery leader Webudding, following the successful debut of a BTS-themed collection in May 2024. The Sanrio … [Read more...] about Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection
CFP and Aviator Nation Launch Co-Branded Fashion Collection
By Allison Watkinson TLL Reporter Aviator Nation has teamed up with the CFP (College Football Playoffs) and the National Championship for a licensed fashion collection. The partnership with Aviator Nation was secured by the Collegiate Licensing Company (CLC) as the CFP's exclusive licensing representative. "We are thrilled to welcome Aviator Nation as a new CFP … [Read more...] about CFP and Aviator Nation Launch Co-Branded Fashion Collection
London Studio and Sellers Publishing Announce Dreamadelic Partnership
By Allison Watkinson TLL Reporter The London Studio has launched a collaborative partnership with Sellers Publishing for licensed calendars highlighting its Kitty Cocktails and Dreamadelic brands. Brokered by Firefly Brand Management, the collaborative licensing agreement will include two calendars for 2026 that feature works from Dreamadelic and Kitty Cocktails. The … [Read more...] about London Studio and Sellers Publishing Announce Dreamadelic Partnership
Teddy Mountain Introduces Sustainable ECO Origins Plush Line
By Gary Symons TLL Editor in Chief Teddy Mountain has just launched a line of sustainable plush products under its new ECO Origins banner. The line is not only sustainable in terms of the materials used, but also carries important messages about local conservation and environmental sustainability. Florida-based Teddy Mountain is a massive wholesale supplier of DIY plush … [Read more...] about Teddy Mountain Introduces Sustainable ECO Origins Plush Line
Surge Brands Named Poindexter’s Licensing Agent
By Allison Watkinson TLL Reporter Felix the Cat Productions has appointed Surge Brands as the exclusive global licensing agency for its Poindexter character IP. Created by Joe Oriolo in the 1950s, Poindexter is a main character from the long-standing animated franchise, Felix the Cat. Originally known as Felix's sidekick and best friend, Poindexter will now be … [Read more...] about Surge Brands Named Poindexter’s Licensing Agent