By Allison Watkinson TLL Reporter Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company. The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play. “Our mission at Red Toolbox has always been … [Read more...] about Goodyear and Red Toolbox Launch Pretend Play Toy Collection
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SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
By Gary Symons TLL Editor in Chief SmileyWorld, the brand that puts a smile on your face, is working with Budgy Smuggler to put a Smiley on your butt, and possibly your budgy. Budgy Smuggler is the swimwear company from Australia that was inspired by too much beer at a backyard party, and has become a top global brand. The company is known for its irreverent and … [Read more...] about SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
Authentic and Orbico Partner to Expand Champion Across EMEA
By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
Minecraft and Norco Launch Flavored Milk Collection
By Allison Watkinson TLL Reporter The Norco Co-operative has signed a licensing partnership with Minecraft to launch a video game-inspired flavored milk collection. Marking Minecraft's first licensed product in the Australian food & beverage market, the new range includes four distinct flavors of lactose-free and no sugar added milk. “Norco shares with Minecraft a … [Read more...] about Minecraft and Norco Launch Flavored Milk Collection
Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
By Allison Watkinson TLL Reporter Caffè Borbone is launching new Baileys-flavored cappuccino capsules as the latest product for the two brands' ongoing licensing partnership. Designed to work with Nescafé Dolce Gusto machines, the co-branded cappucino capsules combine the classic flavor of Baileys Irish Cream with Caffè Borbone's traditional Italian coffee … [Read more...] about Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
TLL Staff Dr. Seuss Enterprises has announced the promotions of Jimeka Broussard to Director of Licensing, North America and Jenna Marson to Director of Licensing, International Markets. The company says these leadership appointments reflect the company’s commitment to accelerating its licensing efforts both domestically and internationally as it seeks to expand its … [Read more...] about Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
Hippo Blue Collaborates with Disney for Personalised Children’s Products
By Allison Watkinson TLL Reporter Hippo Blue and Disney have launched a collaborative licensing partnership for a range of personalised children's products that feature popular Disney characters. Launched for Australia & New Zealand’s back-to-school season, the licensed collection includes a variety of customizable products such as drink bottles, bento boxes, lunch … [Read more...] about Hippo Blue Collaborates with Disney for Personalised Children’s Products
The Elf on the Shelf and Quick Milk Launch Festive Holiday Treats
By Allison Watkinson TLL Reporter CFR Management Services has partnered with The Lumistella Company to launch licensed Quick Milk products featuring The Elf on the Shelf. The licensed product range includes three flavors of Quick Milk Magic Sipper Straws and Choc Chip Cookie Bake Mix jars that feature The Elf on the Shelf character and brand logo. The flavors … [Read more...] about The Elf on the Shelf and Quick Milk Launch Festive Holiday Treats
Who’s News: Miraculous Expands Global Leadership Team
By Allison Watkinson TLL Reporter Miraculous Corp has expanded its global leadership team with two new executive appointments. The two leadership appointments include Ashley Depp as the company's new SVP of marketing & franchise and Heath Kenny as Miraculous Corp's new CCO (chief content officer). “Heath and Ashley bring a wealth of expertise, visionary … [Read more...] about Who’s News: Miraculous Expands Global Leadership Team
Blank Tag Co. Launches Loteria Don Clemente Stickers
By Allison Watkinson TLL Reporter Blank Tag Co. has partnered with Don Clemente to release a slate of licensed sticker collections based on the Loteria Don Clemente card game. Represented by Don Clemente in the U.S., Loteria is a Mexican heritage card game brand that has become part of Mexican culture because it reflects many aspects of Mexican customs, beliefs and … [Read more...] about Blank Tag Co. Launches Loteria Don Clemente Stickers