By Allison Watkinson TLL Reporter SmileyWorld and Next have launched a licensing collaboration with the charitable organization Place2Be in support of World Mental Health day. Launched on October 10, the charitable collaboration includes a line of oversized SmileyWorld t-shirts that feature the official SmileyWorld icon and a bold text graphic that states: 'Be Yourself, Keep It … [Read more...] about SmileyWorld and Next Partner with Place2Be for Mental Health Initiative
Open Content
Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
By Allison Watkinson TLL Reporter Crocs Inc. is launching fan-inspired activations for its annual Croctober event including licensed Pet Crocs with Bark petcare and Crocs costumes for Halloween. "We take pride in connecting with our fans and celebrating their boundless creativity, which makes our brand truly unique," said Crocs president, Anne Mehlman. "This Croctober embodies … [Read more...] about Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
Authentic Brands Group and Saks Global Announce Joint Luxury Venture
By Allison Watkinson TLL Reporter Authentic Brands Group and Saks Global are expanding their partnership with a new joint business venture called Authentic Luxury Group (ALG). The new joint venture will leverage the combined capabilities of Authentic's licensing expertise and Saks Global's e-commerce and retail presence to further expand Authentic’s portfolio of luxury brands. … [Read more...] about Authentic Brands Group and Saks Global Announce Joint Luxury Venture
Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Formula 1 and Mattel have launched a global multi-year partnership for fan activations and licensed Hot Wheels products inspired by the Formula 1 racing brand. “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit," said Mattel EVP, Roberto Stanichi. "It will bring two … [Read more...] about Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
Esselle Partners with RHS for Flowery Home Furnishings
By Allison Watkinson TLL Reporter The Royal Horticultural Society has signed Esselle Retail as a home décor licensee for a selection of products featuring art from the RHS Lindley Collections. The first products in the RHS x Esselle range to hit retail is a line of 24 digitally-printed wallpapers with designs sourced from the RHS Lindley Collections' botanical art archive. … [Read more...] about Esselle Partners with RHS for Flowery Home Furnishings
All The Global Brands Taking Part in Macy’s Thanksgiving Parade
By Gary Symons TLL Editor in Chief The annual Macy's parade is as much a part of an American Thanksgiving as turkey, stuffing and cranberry sauce. This year the parade is getting new floats, balloons, and brands taking part in this beloved tradition, including the appearance of the character Goku from the anime franchise Dragon Ball. “We’re thrilled to celebrate the … [Read more...] about All The Global Brands Taking Part in Macy’s Thanksgiving Parade
Global Merchandising Secures Collabs for Mötley Crüe’s Höllywood Takeöver
By Allison Watkinson TLL Reporter Global Merchandising Services and Mötley Crüe have announced an extensive range of collaborations to promote the rock band's Höllywood Takeöver concert series. The Höllywood Takeöver concert series is a three-night string of exclusive sold out club shows taking place this month on October 7, 9 and 11 at The Roxy, Troubadour and Whisky a Go Go … [Read more...] about Global Merchandising Secures Collabs for Mötley Crüe’s Höllywood Takeöver
Develop Your Own Scooby Doo Character With Acme Character Studio
By Allison Watkinson TLL Reporter Acme Character Studio has partnered with Warner Bros. Discovery to create a customizable digital experience and integrated shop, featuring Scooby-Doo and Mystery Inc. Part of Acme Innovation, Acme Character Studio is a tech company that develops immersive digital experiences and consumer products in partnership with licensed brands and … [Read more...] about Develop Your Own Scooby Doo Character With Acme Character Studio
Krispy Kreme and Sony Team Up for Haunting Ghostbusters’ Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme has launched a licensed Ghostbuster's doughnut collection in partnership with Sony Pictures Consumer Products to celebrate the original film's 40th anniversary. The Ghostbusters 40th anniversary menu items include a selection of four doughnuts offered in a custom Ghostbusters box, as well as a new drink called Slimer’s Slime-ade. … [Read more...] about Krispy Kreme and Sony Team Up for Haunting Ghostbusters’ Doughnuts
Board Game Trade Show SPIEL Essen Sets Attendance Record
By Gary Symons TLL Editor in Chief If anyone thought the days of board games were numbered, they haven't been to SPIEL Essen recently. SPIEL Essen is the world's largest public, business-to-consumer fair for board games, and for the first time the event was completely sold out every day. Over the four-day show approximately 204,000 people from around the world … [Read more...] about Board Game Trade Show SPIEL Essen Sets Attendance Record