TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
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LVL UP Expo Returns to Las Vegas with Striker Entertainment
By Allison Watkinson TLL Reporter The LVL UP Expo is set to return to Las Vegas with a slate of new exhibitors signed through consultation with Striker Entertainment. With guidance from the Striker Entertainment agency, LVL UP Expo has secured several high-profile exhibitors for this year's event such as Netflix, iam8bit and more. As a full-service licensing agency … [Read more...] about LVL UP Expo Returns to Las Vegas with Striker Entertainment
Purple Selects Brandgenuity for Licensing Program
By Allison Watkinson TLL Reporter Purple Innovation has signed Brandgenuity as its exclusive licensing agency to develop and execute a global consumer products program. Known for its proprietary GelFlex Grid, Purple Innovation is a sleep wellness company that provides support, pressure relief and temperature regulation to deliver deep, restorative rest. Since its … [Read more...] about Purple Selects Brandgenuity for Licensing Program
Panini America Lands Agreement With Football Phenom Travis Hunter
By Gary Symons TLL Editor in Chief Panini America has landed an exclusive autographed trading card agreement with University of Colorado standout and 2024 Heisman Trophy winner Travis Hunter. Hunter is seen as being among the next generation of football stars, after he dazzled fans with his rare two-way play as both a wide receiver and a cornerback for the Buffaloes. Panini … [Read more...] about Panini America Lands Agreement With Football Phenom Travis Hunter
Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
By Allison Watkinson TLL Reporter Duke's Mayonnaise and Chef Mason Hereford have launched a co-branded kitchen tool set inspired by Hereford's Turkey and the Wolf restaurant. "This collab has been a longtime coming," said Hereford. "Duke's is not just my go-to mayo, it's an essential ingredient in my kitchen. As a standalone, I slather it on tomato sandwiches and dip … [Read more...] about Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
The Brands and Categories Being Hit by ‘Liberation Day’ Tariffs
By Gary Symons TLL Editor in Chief Stock markets are in free fall globally, while top brands grapple with the fallout of new US trade tariffs announced by President Donald Trump on April 2. The tougher than expected tariffs are expected to impact on several sectors crucial to the global licensing industry, including the categories of toys, consumer electronics, … [Read more...] about The Brands and Categories Being Hit by ‘Liberation Day’ Tariffs
Skechers Football Releases Player Edition Boots with Harry Kane
By Allison Watkinson TLL Reporter Skechers has partered with professional football player Harry Kane for the brand's first licensed Player Edition boot. “Harry Kane was the first elite player to wear Skechers Football boots and helped launch our football business, so it was always clear that our first Player Edition design would feature his signature,” said Skechers … [Read more...] about Skechers Football Releases Player Edition Boots with Harry Kane
Kate Spade New York and Target Develop Lifestyle Collection
By Allison Watkinson TLL Reporter Target and Kate Spade New York have announced an expansive limited-edition collection that includes over 300 licensed products. Officially launching on April 12, the Kate Spade New York collection offers a wide selection of affordable items across multiple product categories. These categories include apparel, fashion accessories, home … [Read more...] about Kate Spade New York and Target Develop Lifestyle Collection
Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri's Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company's sparkling drink varieties, the Guy Fieri … [Read more...] about Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
The RHS and Sophie Allport Announce Chelsea Flower Show Collection
By Allison Watkinson TLL Reporter The RHS is launching a new licensed collection with Sophie Allport for the upcoming 2025 RHS Chelsea Flower Show event. The 2025 Sophie Allport x RHS collection will offer a range of exclusive memorabilia that celebrates the Chelsea Flower Show and the brands' ongoing licensing partnership. This year’s product range has expanded to include … [Read more...] about The RHS and Sophie Allport Announce Chelsea Flower Show Collection