By Allison Watkinson TLL Reporter Tsuburaya Productions has announced a range of new Ultraman merchandise and content ahead of its presence at Licensing Expo 2025. Presenting at Booth M204, the company will showcase a variety of licensed products and entertainment media as the Ultraman brand gears up for its 60th anniversary. The new Ultraman merchandise will include … [Read more...] about Tsuburaya Productions Blasts Ahead with Ultraman Expansion
Open Content
Le Mans Launches a New Era of Stylish Headwear
By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear
Hidden Pigeon Secures Agreements Ahead of Licensing Expo
By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo
Vertagear and Audi Launch High-Tech Gaming Chair Collection
By Allison Watkinson TLL Reporter Vertagear has secured a licensing partnership with Audi to introduce a collaborative collection of ergonomic gaming chairs. A subsidiary of the Volkswagen Group, Audi is a luxury German automotive company that specializes in precision-engineered vehicles, high-quality builds and progressive design. Brokered by Beanstalk as Audi’s … [Read more...] about Vertagear and Audi Launch High-Tech Gaming Chair Collection
Earthbound Announces Partnership with the Griffin Twins
By Allison Watkinson TLL Reporter Earthbound has been selected to represent the NFL athlete twins, Shaquem and Shaquill Griffin, for a fashion-focused licensing program. As the Griffin twins licensing representative, Earthbound will focus on securing partnerships that align with the pro athlete duo's passion for fashion, adaptive apparel and training gear. Shaquem … [Read more...] about Earthbound Announces Partnership with the Griffin Twins
BrownTrout Calendars Deliver a Powerful Connection for Brands
Appointments Made, Dates Kept, Decades of Memories with BrownTrout Calendars & Planners Featured Article For thousands of years, humanity has relied on calendars to track time and milestones, evolving from ancient lunar markings to digital tools. BrownTrout Publishers continues this tradition in transforming calendars into powerful brand extensions for licensors. … [Read more...] about BrownTrout Calendars Deliver a Powerful Connection for Brands
Jones Soda and Crayola Launch Co-Branded Craft Beverages
By Allison Watkinson TLL Reporter Jones Soda has signed an agreement with Crayola to create a co-branded soda collection inspired by the brand's limited-edition retired crayon pack. Offered in custom packaging that looks like a Crayola crayon box, the licensed 12-pack features six different flavors of Jones' vibrantly colored craft sodas. Each flavor included in the … [Read more...] about Jones Soda and Crayola Launch Co-Branded Craft Beverages
‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
By Gary Symons TLL Editor in Chief The popular anime franchise One Piece will once again illuminate the Las Vegas skyline this month as part of a special activation timed with Licensing Expo 2025. Toei Animation just announced that a custom animation celebrating One Piece will be displayed on the Exosphere—the massive LED-covered exterior of the Sphere in Las Vegas—from May … [Read more...] about ‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
CPL: The Leader and Pioneer in Latin American Licensing
By Gary Symons TLL Editor in Chief Forty-five years ago, when Luis Salazar founded Compañía Panamericana de Licencias (CPL), the licensing industry in Latin America barely existed. In fact, Salazar says for the big brands from North America, Europe and Japan, licensing in Latin America was an afterthought, and barely registered at the corporate head office. “It has … [Read more...] about CPL: The Leader and Pioneer in Latin American Licensing
Sour Punch and FunPops Launch Icy Licensing Collaboration
By Allison Watkinson TLL Reporter Alamance Foods and American Licorice Company have launched a partnership to develop FunPops treats with licensed flavors from Sour Punch candy. Scheduled to debut this summer, the first products offered in the co-branded FunPops line will feature Sour Punch flavors like Tropical Citrus Surf, Kiwi Lagoon and Peachy Paradise. The licensed … [Read more...] about Sour Punch and FunPops Launch Icy Licensing Collaboration