If 2020 had been a normal year, with no pandemic, the world would be filled with people sporting T-shirts, hats, and other merchandise from the 2020 Tokyo Olympics, injecting billions in revenue into licensing companies, retailers and manufacturers worldwide. But as millions of people became infected in early 2020 and borders were closed to international travel, the Tokyo … [Read more...] about Sport and Movie Licensing on Life Support in the Year of COVID-19
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Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada
Contact the editor at karina@plainlanguagemedia.com Retail sales of licensed entertainment- and character-based merchandise were up 3.7% in 2019 within the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. Licensed retail sales totaled $13.5 billion, up $483 million from 2018. Sales rebounded from a -1.3% dip in the previous year, which … [Read more...] about Licensed Entertainment/Character Sales Jump 3.7% to $13.5 Billion in U.S. & Canada
Who’s News: August 2020
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Update: Aug. 18, 2020 Foot Locker … [Read more...] about Who’s News: August 2020
Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest growth in licensed retail sales since 2016, when licensed retail sales also increased by 3.2% from the previous year. In 2017, sales grew by … [Read more...] about Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Average Licensing Executive Salary Drops by $5,000 in 2019; Few Expect Raises, Bonus in 2020 as Working Conditions Stagnate
Contact the editor at karina@plainlanguagemedia.com The licensing professionals behind the multi-million-dollar global licensing industry are overwhelmingly experienced, satisfied with their work, and willing to put in the hours, according to TLL’s 2019–2020 Salary Survey. Demographics of the Licensing Business Responses to this year’s survey are evenly distributed among … [Read more...] about Average Licensing Executive Salary Drops by $5,000 in 2019; Few Expect Raises, Bonus in 2020 as Working Conditions Stagnate
Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
Contact the editor at karina@plainlanguagemedia.com When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact. On a scale of 1–5 where 1 is “not at all” and 5 is “direct”, the average … [Read more...] about Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Contact the editor at karina@plainlanguagemedia.com The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey. Since 2010, the industry-wide average royalty rate within the U.S. and Canada has grown by a mere 0.3 percentage points to reach 8.87% in 2019. Over … [Read more...] about Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
32 Entertainment/Character Properties Make the Cut for $100MM List for 2018
Contact the editor at karina@plainlanguagemedia.com Just 32 entertainment/character properties cleared over $100 million in licensed retail sales in the U.S. and Canada in 2018, compared to 37 in 2017 and 46 in 2016. See the complete list here. On the other hand, the total volume of licensed retail sales generated by these top properties has not staggered significantly. The … [Read more...] about 32 Entertainment/Character Properties Make the Cut for $100MM List for 2018
M&A & Partnerships: December 2019
We break down this week's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). The National Football League (NFL), Nike, and Fanatics renew a 2018 agreement in the form of a new global partnership that gives … [Read more...] about M&A & Partnerships: December 2019
Fashion Brand-based Growth Led by Accessories; Bags, Headwear Big Winners of 2018
Contact the editor at karina@plainlanguagemedia.com Retail sales of licensed fashion brand-based merchandise grew 1.6% in 2018 in the U.S. and Canada to reach $22.1 billion, according to The Licensing Letter's Annual Licensing Business Survey. Growth in the property type was largely fueled by accessories (1.7% or $140 million) and apparel (1.7% or $129 million), which … [Read more...] about Fashion Brand-based Growth Led by Accessories; Bags, Headwear Big Winners of 2018