The venerable comic strip Peanuts and the eco-lifestyle brand Vayyu have jointly launched a new licensed apparel collection to mark Earth Day. In a deal secured by WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, Peanuts Worldwide has licensed its popular cast of characters, including Charlie Brown and Snoopy, to create apparel with … [Read more...] about Peanuts And Vayyu Launch Sustainable Fashion For Earth Day
Recent Headlines
Influencer Charlotte M Signs Maurizio Distefano As Licensing Agent
In the days of social media influencers, a top 'property' like YouTube star Charlotte M can be just as big a deal in the licensing industry as a corporate or entertainment brand ... even at the young age of 13-years-old! Just ask Maurizio Distefano Licensing (MDL), which has been appointed as worldwide licensing agent for Charlotte M., a young YouTuber who at 13 is already a … [Read more...] about Influencer Charlotte M Signs Maurizio Distefano As Licensing Agent
Last Chance To Have Your Say in TLL Licensing Survey
By Gary Symons TLL Editor in Chief Every year, The Licensing Letter surveys leaders in the licensing industry from our database of 30,000+ licensing agencies, licensors, product licensees and licensing professionals. The resulting data is then used to create our Special Reports that have been keeping our readers informed since 1978; the longest running database in the … [Read more...] about Last Chance To Have Your Say in TLL Licensing Survey
Skydance Animation Appoints IMG As Global Licensing Agency
Skydance Animation has appointed IMG as its global licensing representative for all animated releases, including its first two features, Luck directed by Peggy Holmes (Secret of the Wings, The Pirate Fairy) and Spellbound, directed by Vicky Jenson (Shrek). The multi-year deal will see IMG, a leading licensing agency, develop extensive product licensing portfolios for Skydance … [Read more...] about Skydance Animation Appoints IMG As Global Licensing Agency
TLL Editor To Speak On NFTs At RAVE ArtExpo New York
The Licensing Letter's Editor in Chief Gary Symons will join a panel at the RAVE ArtExpo New York, as the art world tries to unravel the mysteries of Non-Fungible Tokens, better known as NFTs. Appropriately entitled 'WTF are NFTs', the panel will do its best to explain what NFTs are, why they have driven digital art sales worth millions of dollars for previously unknown works, … [Read more...] about TLL Editor To Speak On NFTs At RAVE ArtExpo New York
Harold Chizick To Head Sales at Genius Brands
By Gary Symons TLL Editor in Chief The synergies from the recent acquisition of ChizComm by Genius Brands continue to show themselves, as the company has chosen ChizComm CEO and founder Harold Chizick as its president of global content sales, marketing and consumer products. The company says Chizick started in the new role this week and is responsible for steering the … [Read more...] about Harold Chizick To Head Sales at Genius Brands
ZAG Invests In Interactive Storytelling Tech Firm Epopia
Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a "unique epistolary letter format that encourages children to read and write through interactive storytelling." To put it more simply, Epopia has created a software solution that allows for personalization of content, based on the … [Read more...] about ZAG Invests In Interactive Storytelling Tech Firm Epopia
Charlesbridge Partnering On Chicken Soup For the Soul Series
The folks at Chicken Soup for the Soul LLC will be bringing their positive message to kids, in a new joint venture with children's book publisher Charlesbridge, launching this fall. The companies say two new lines of books, Chicken Soup for the Soul BABIES (for ages 0-3) and Chicken Soup for the Soul KIDS (for ages 4-7), will focus on childhood social and emotional well-being … [Read more...] about Charlesbridge Partnering On Chicken Soup For the Soul Series
SPLiCE Hosting ‘License To Play Globally’ Conference on April 26
By Gary Symons TLL Editor in Chief The Society of Product Licensors Committed to Excellence (SPLiCE) is celebrating its 17th anniversary on Monday—which is also World IP Day—by hosting a conference on ways to protect, promote and enhance brand integrity through licensing. SPLiCE currently consists of 70-plus member companies which together account for more than 20% of the … [Read more...] about SPLiCE Hosting ‘License To Play Globally’ Conference on April 26
Nike Loses Kobe Bryant License As Talks Fail
The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless something changes, that could end the long-established relationship between Bryant and Nike. Potentially, Bryant’s estate could also partner with an outside … [Read more...] about Nike Loses Kobe Bryant License As Talks Fail