Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths. And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency
Editorial
Who’s News: Bravado Adds Bench Strength to Executive Leadership Team
By Allison Watkinson TLL Reporter Universal Music Group’s Bravado division has added several new key members to its executive leadership team. The new appointments include (clockwise starting from the left, above) Alyssa Tobias as VP of creative services, Keith Taperell as VP of global brand partnerships and energy marketing, Kim Youngberg as head of legal, and Bill … [Read more...] about Who’s News: Bravado Adds Bench Strength to Executive Leadership Team
Jazwares Bringing Musical Happy Meals to McDonald’s
By Allison Watkinson TLL Reporter Jazwares has partnered with McDonald’s and UMG to bring the Squishmallows plush brand to Happy Meals around the world. “This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture," said McDonald’s director, Jennifer DelVecchio. … [Read more...] about Jazwares Bringing Musical Happy Meals to McDonald’s
Art Ask Celebrates New Clients, and Frida Kahlo Fashion Collection
By Gary Symons TLL Editor in Chief The Art Ask Agency has signed new clients Moomin and House of Turnowsky, and is celebrating the release of a Frida Kahlo collection by Christian Dior. Unveiled in May, the house of Christian Dior has presented a captivating collection inspired by Frida Kahlo. Drawing inspiration from Frida Kahlo's personal style, cultural heritage, … [Read more...] about Art Ask Celebrates New Clients, and Frida Kahlo Fashion Collection
BBC Unveils Dozens of Licensing Deals for Bluey
BBC Studios Kids & Family has signed 30 new licensing partners for Bluey in North America and Latin America, ahead of Licensing Expo 2023. Further building on its existing list of licensing partners are 15 new licensees in the US and Canada and 15 across Latin America. The products associated with these new licensees are set to debut later this year and in … [Read more...] about BBC Unveils Dozens of Licensing Deals for Bluey
My Little Pony Releases Hoof-Tappin’ Music Video and EP
By Allison Watkinson TLL Reporter Hasbro's eOne studio has released a new music video and EP for the My Little Pony brand to promote its upcoming Netflix content. The Bridlewoodstock EP includes five new songs from the Netflix series My Little Pony: Make Your Mark, My Little Pony: Tell your Tale, and the upcoming music festival-themed special, Bridlewoodstock. The … [Read more...] about My Little Pony Releases Hoof-Tappin’ Music Video and EP
Authentic Brands Acquires IP of Hunter Boot’s Brand
By Allison Watkinson TLL Reporter Authentic Brands Group has acquired the intellectual property of the British outdoor lifestyle brand Hunter. The Hunter lifestyle brand currently offers an extensive collection of footwear, outerwear, bags and accessories designed for outdoor performance in both rural and urban environments. To support Hunter's international … [Read more...] about Authentic Brands Acquires IP of Hunter Boot’s Brand
Bokksu Releases Hello Kitty Snack Boxes for Kids
By Allison Watkinson TLL Reporter Bokksu is releasing its second snack box collaboration for the Hello Kitty and Friends brand as part of its ongoing partnership with Sanrio. The new limited-edition Hello Kitty Okinawa Beach Party Snack Box includes premium summertime-themed Japanese snacks, exclusive limited-edition Hello Kitty merchandise, and a printed snack guide and … [Read more...] about Bokksu Releases Hello Kitty Snack Boxes for Kids
Hasbro Sets Sail With Peppa Pig Cruise Special
By Allison Watkinson TLL Reporter Hasbro is releasing a new Peppa Pig toy set for its upcoming four-part Peppa Pig Cruise Special from the company's eOne studio. Produced by the animation studio Karrot and Entertainment One, the Peppa Pig Cruise Special follows Peppa and her family on a solar-powered tropical cruise ship adventure. The four-part series will be … [Read more...] about Hasbro Sets Sail With Peppa Pig Cruise Special
Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster
Playmates Toys has launched a new line of action figures inspired by the summer movie "Teenage Mutant Ninja Turtles: Mutant Mayhem." The authentically designed and intricately detailed classic mutants and villains, as depicted in the film, will be available for purchase starting June 25, 2023. The new collection features the following characters with their corresponding … [Read more...] about Playmates Toys Releases Ninja Turtle Line Ahead of Summer Blockbuster