By Gary Symons TLL Editor in Chief The luxury fashion house Gucci and skate-shoe brand Vans have launched a virtual scavenger hunt between their two worlds on Roblox. The idea is to introduce younger consumers to luxury fashion through a brand already familiar to many younger people. Starting now and continuing through May 13, Roblox users can explore the two newly linked … [Read more...] about Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox
Editorial
Epic Story Media to Rep Arabic Animated Series From Bidaya
By Allison Watkinson TLL Reporter Bidaya Media has appointed Epic Story Media as the content and licensing agent for its animated series, The Adventures of Mansour: Age of AI. Launched in 2017, Epic Story Media (ESM) is a children's franchise development and investment company that provides support to IP creators in the areas of licensing, production, distribution, and … [Read more...] about Epic Story Media to Rep Arabic Animated Series From Bidaya
HBO: You Can Just Call Me Max
Warner Bros. Discovery Rebrands Its Streaming Service To Be More Attractive to Young Viewers Warner Bros. has unveiled a major rebranding of its streaming service, which will now be known simply as 'Max'. The brand launch also coincides with new strategies for content and for pricing, all of which kicks off with a US launch on May 23. Warner says the new Max service will … [Read more...] about HBO: You Can Just Call Me Max
Who’s News: Hasbro Shuffling the Deck With Key Executive Hires
By Allison Watkinson TLL Reporter Hasbro has appointed Gina Goetter and Tim Kilpin to key positions in the company’s executive leadership team. “We are excited to welcome Tim and Gina to Hasbro,” said Hasbro CEO, Chris Cocks. “I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 … [Read more...] about Who’s News: Hasbro Shuffling the Deck With Key Executive Hires
Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters
By Allison Watkinson TLL Reporter Falcon’s Beyond has began development on its first animated preschool series based on characters from its Katmandu entertainment franchise. This announcement follows the launch of the company's second Katmandu Theme Park in Punta Cana, which officially opened to the public on March 15, 2023. The upcoming preschool show features Boro … [Read more...] about Falcon’s Beyond to Produce Animated Series Based on Katmandu Resort Characters
Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
By Allison Watkinson TLL Reporter Bimbo Bakeries USA is partnering with Sorrisa Group Inc. to release a line of ice cream products inspired by Entenmann’s baked goods. The partnership was brokered by Bimbo’s exclusive licensing agency Brand Central LLC. Brand Central is a global business consultation agency that provides services such as brand extensions, trend … [Read more...] about Entenmann’s Partners with Sorrisa Group to Launch New Frozen Treats
Deal Roundup: Netflix Style, Spicy SpaghettiOs, and More
Lacoste Releasing Collections Based on Top Netflix Shows Starting today, April 12, Lacoste's signature styles have been reimagined, with the Lacoste crocodile donning the costumes from the hit shows. Lacoste is releasing a wide ranging collection of polos, sweatshirts, tracksuits and more, all reimagined with images from shows like Stranger Things, Bridgerton, Lupin, Money … [Read more...] about Deal Roundup: Netflix Style, Spicy SpaghettiOs, and More
EA Creates $10 Million Fund for Community Football
By Allison Watkinson TLL Reporter Electronic Arts has announced a football investment plan called EA SPORTS FC FUTURES, promoting its football gaming franchise. The three-year plan includes a $10 million investment in community-level football initiatives on a global scale. This news follows the release of the new EA SPORTS FC brand identity and logo for the company's … [Read more...] about EA Creates $10 Million Fund for Community Football
Smash Hit Super Mario Film Inspires New Monopoly Game
By Allison Watkinson TLL Reporter Hasbro has launched a new co-branded Monopoly board game that features licensed content from the The Super Mario Bros. Movie. The Super Mario Bros. Movie is an animated action-comedy that is based on Nintendo's long-standing video game franchise of the same name. The movie baffled industry expectations, breaking several box office … [Read more...] about Smash Hit Super Mario Film Inspires New Monopoly Game
Who’s News: Lisa Marks Associates Expands With Two Key Hires
By Allison Watkinson TLL Reporter The brand management agency Lisa Marks Associates has appointed Maureen Taxter as SVP of licensing and Donna Moore as director of product development. Maureen Taxter brings over 20 years of experience in senior executive positions in the licensing industry. Prior to joining LMA, she held leadership roles at companies such as Nickelodeon … [Read more...] about Who’s News: Lisa Marks Associates Expands With Two Key Hires