A Special Report For TLL Subscribers Only By Gary Symons TLL Editor in Chief Just months ago, on Aug. 1, The Licensing Letter released its first Special Report on the development of the metaverse and how it will apply to the licensing industry. At the time, most people didn’t know what the metaverse was, let alone how our industry would take part in it. Since then, … [Read more...] about The Metaverse Is Growing Faster Than Expected: Is Your Company Ready?
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Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books
Scholastic is celebrating Christmas by donating 110,000 children's books, in partnership with Harry Potter author JK Rowling. The global children and educational publisher says it will donate 100,000 assorted children’s books to 100 Title 1 schools (1,000 books each to 100 schools) across the United States. Additionally, the company announced that 10,000 books will be donated … [Read more...] about Literary Licensing: Scholastic Partners With JK Rowling To Donate Thousands of Books
Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership
The tech toy company CreateOn has partnered with the Grateful Dead, using the band's cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play sets and fan-targeted collectibles depicting beloved franchises like Sesame Street, Dr. Seuss Enterprises, Crayola, The Beatles and the World of Eric Carle. … [Read more...] about Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership
Mattel Honored With First Licensing Sustainability Award
The Society of Product Licensors Committed to Excellence and The Licensing Letter are pleased to announce that Mattel’s toy recycling program has won the first ever Licensing Sustainability Award. The LSA is awarded quarterly to highlight programs in the licensing industry that reduce pollution, waste, and/or greenhouse gas emissions. “The judges felt Mattel deserved this … [Read more...] about Mattel Honored With First Licensing Sustainability Award
Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate at least $800,000 for environmental work, and has created Our Planet Matters, a new collection of sustainable men’s, women’s, and children’s products which use … [Read more...] about Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
IP Management: Brainbase Licensing Suite Wins Major Award
Brainbase, the venture-backed company helping licensing teams optimize their partnerships from contract to revenue, this week announced it has been selected as winner of the Contract Management Solution Provider of the Year award in the second annual LegalTech Breakthrough Awards program. LegalTech Breakthrough is a leading independent market intelligence organization that … [Read more...] about IP Management: Brainbase Licensing Suite Wins Major Award
Spread Group Wins Global Apparel Deal With ZAG
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous - Tales of Ladybug & Cat … [Read more...] about Spread Group Wins Global Apparel Deal With ZAG
Le Creuset and Harry Potter Put The Magic Into Cooking
Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure magic,” said Paul van Zuydam, owner of Le Creuset. “We are thrilled to team up with Warner Bros. Consumer Products to bring that magic … [Read more...] about Le Creuset and Harry Potter Put The Magic Into Cooking
Licensing Law: Peloton Sues Lululemon After Branding Breakup
Two giants of the fitness industry are facing off in court, soon after a five-year licensing and branding deal between Lululemon and Peloton ended in an amicable breakup. Peloton Interactive, the exercise bike company, has now sued Lululemon Athletica after the fitness fashion house threatened its own lawsuit over Peloton's new apparel line. Peloton filed its lawsuit in … [Read more...] about Licensing Law: Peloton Sues Lululemon After Branding Breakup
Going Gaga Over Gucci: Designer Brand Soars After Film Release
By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga House of Gucci, starring Lady Gaga, Adam Driver, Al Pacino, Jeremy Irons, and Jared Leto. It turns out a little mayhem can be very good for business, as … [Read more...] about Going Gaga Over Gucci: Designer Brand Soars After Film Release