By Marcy Magiera The following is an excerpt from TLL’s feature story on entertainment/character licensed brands. See the complete run-down here, including retail sales by product category and retail distribution. Like the entire entertainment/character universe, which began to grow in 2013 but really took off in 2014, Frozen was introduced with the Disney film in 2013, but … [Read more...] about Star Wars’ Direct Path to the Top of Entertainment/Character
TLL
Edgy TV a Counterpoint to Top Movie Brands
By Marcy Magiera The following is an excerpt from TLL’s feature story on entertainment/character licensed brands. See the complete run-down here, including retail sales by product category and retail distribution. While “TV licensing in general is up,” as one licensor explains in The Licensing Letter’s Annual Licensing Business Survey, the continuing popularity of edgy TV … [Read more...] about Edgy TV a Counterpoint to Top Movie Brands
Can Movie Give a Lift to Angry Birds Licensing?
By Marcy Magiera Mobile game maker Rovio is counting on a new 3D animated movie to create a licensing lift beneath the wings of its Angry Birds franchise. The Angry Birds Movie will open May 20 in the U.S. and China, following its May 12 debut in other international markets. Angry Birds counts more than 3 billion downloads and 100 million-plus monthly active users, according to … [Read more...] about Can Movie Give a Lift to Angry Birds Licensing?
Which Brands Are Best At Engaging Their Customers?
By Glenn S. Demby, Esq. The phrase "consumer engagement," kept coming up in this year's TLL Annual Survey, especially when respondents identified the key trends shaping licensing. "It's all about connecting with consumers and forging an emotional and day-to-day relationship so that your brand becomes part of their lives," according to one respondent. So, who does the best job … [Read more...] about Which Brands Are Best At Engaging Their Customers?
Who’s News
Corus Entertainment appoints Pam Westman to the role of Head of Nelvana Enterprises. Turner EMEA promotes Tarek Mounir to VP & GM Turkey, Middle East, North Africa, Greece and Cyprus. Meanwhile, Cecilia Persson is promoted to VP Programming/Content Strategy Kids EMEA, Acquisitions & Co-Production Intl. Perry Ellis names George Feldenkreis Executive Chairman of the … [Read more...] about Who’s News
Deal Sheet — 5/4/2016
Quick Navigate Properties Available or Recently Assigned, U.S. Licenses Recently Granted, U.S. Intl. Properties Available or Recently Assigned Intl. Licenses Recently Granted Archived Deal Sheets Licenses Recently Granted, U.S. *Extension or renewal. PropertyGranted ToProducts ManufacturedGranted By Airheads Best Accessory Group (BAG NY)Body care, health & … [Read more...] about Deal Sheet — 5/4/2016
Art Licensing Up 2.1%; Commercialization is the Name of the Game
After years of flat or declining growth, sales of licensed art merchandise grew by 2.1% in 2015 from $5.55 to $5.67 billion, according to The Licensing Letter’s Annual Licensing Business Survey. The sector’s rebound was largely thanks to “strong performance of commercial art properties which made up for sluggish sales on the fine arts side,” according to one … [Read more...] about Art Licensing Up 2.1%; Commercialization is the Name of the Game
Professional Bull Riders Take Licensing by the Horns
By Marcy Magiera This new wine really carries a kick. Two Horns red, a 2012 blend of California-grown Zinfandel, Petite Sirah and Cabernet, is the official wine of Professional Bull Riders (PBR), the world's premier bull riding organization. Produced by Gold River, Calif.-based CORDELINA Wine Company and and distributed across the Midwest, Southeast and Mid-Atlantic regions … [Read more...] about Professional Bull Riders Take Licensing by the Horns
Fine Art vs. Commercial Design
Compromising 75% of the greater arts property, the art and artists segment is fractured into a two-tier system—fine art versus commercial design. Fine art continues to enjoy strong sales thanks to the name recognition of famous artists, both alive and deceased. Ten years ago, fine art-based merchandise was largely limited to high end product niches like couture and decorative … [Read more...] about Fine Art vs. Commercial Design
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
By Glenn S. Demby, Esq. Limited-edition celebrity lines are an old hat for Macy's. But the upcoming Love Bravery line set to debut at 150 stores next week is a bit different. The exclusive apparel and accessories collection comes from not one, but two, slightly offbeat celebs who don't normally do many of these deals—Lady Gaga and Sir Elton John. Love Bravery is also a … [Read more...] about Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive